10 ideas to get your creative side thinking. Tips for forgetting about the competition, doing your own thing and enjoying yourself. Simple tools with humour to get your juices flowing. Balls to boring.

1. 10
THINGS
FOR BETTER CREATIVE THINKING
SOME SIMPLE WAYS TO KEEP IDEAS FLOWING
Produced by Roy Murphy roy@idealaundry.com

2. LISTEN
MORE 1
MAKE LIKE A DONKEY. GET THOSE EARS FLAPPING.
YES, THERE IS A TIME AND PLACE FOR YAPPING
BUT DO MORE OF THE OTHER AND SEE
WHAT HAPPENS.

3. 2 PLAY
OFTEN
CREATIVITY IS A SERIOUS BUSINESS. WHATEVER.
LIGHTEN UP. THE MORE FUN YOU HAVE
THE BETTER THE RESULTS. TRY IT AND SEE.

4. COMPARE
LESS 3
OTHER AGENCIES, OTHER DESIGNERS, OTHER BRANDS
OTHER CLIENTS. BLAH BLAH BLAH BLAH.
YOUR WAY IS THE ONLY WAY.
BELIEVE IT AND ACT ON IT.

5. 4 FORGET
YESTERDAY
Text
“HELLO. I AM A DEAD FORMAT FANCIER. I DON’T
KNOW WHERE MY AUDIENCE HAS GONE.”
DON’T LET THIS BE YOU. PLEASE.

6. ASK
QUESTIONS 5
YOU DON’T HAVE TO HOLD AN INQUISITION, NO ONE EXPECTS
THAT. FIND HORSE, LOCATE MOUTH. LEARN SOMETHING.
(ALSO WORKS WELL WITH #1)

7. 6 DON’T
OVER THINK
Text
YES, ANY NUMBER OF POSSIBILITIES ARE POSSIBLE
CROWDSOURCE, CUSTOMER SOURCE, OUTSOURCE.
BUT FOR THE LOVE OF PETE, MAKE A DECISION AND STICK TO IT

8. STOP
WAITING
Text
7
STOP ASKING FOR PERMISSION. GOT AN IDEA?
GET IT OUT THERE. WANT TO IMPROVE THINGS?
GET ON WITH IT. LOOKING FOR A JOB?
STAND OUT. JUST DON’T ASK.

9. AVOID
CLOWNS 8
YOU KNOW WHO THEY ARE. THEY KNOW WHO
THEY ARE. A RED NOSE IS BY NO MEANS THE
ONLY PREDICTOR OF POSSIBLE COMEDY.

10. 9 BE
YOURSELF
WHY ADD TO THE CULT OF DULL DULL DULL.
YOU’RE TOO GOOD FOR THAT. GO YOUR OWN WAY.
SAY BALLS TO BORING.

11. ENJOY
IT
10
THE WORLD IS FULL OF BROKEN DREAMS.
CREATE YOUR OWN FUTURE

12. Photo credits from Flickr under creative commons
Stop: http://www.flickr.com/photos/splorp/5402551844/
Play: http://www.flickr.com/photos/splorp/3380364277
Mirror: http://www.flickr.com/photos/yjv/4797829217
Don’t bother: http://www.flickr.com/photos/billsophoto/5243121852
Ask: http://www.flickr.com/photos/inoportuno/5345332919
Clown: http://www.flickr.com/photos/19361848@N00/2867938435/
Balloon: http://www.flickr.com/photos/agnihot/5435922643
Be yourself: Scott Beale / Laughing Squid http://www.laughingsquid
Produced by Roy Murphy roy@idealaundry.com

13. THANKS
FOR LISTENING
CONNECT WITH ME ROY@IDEALAUNDRY.COM OR ON TWITTER @ROYMURPHY
see more digital stuff, projects and ideas at www.roymurphy.com