10 year marketing plan st. luke's garcia, cristina

10 year Marketing Plan for St. Luke’s Global City Cristina M. Garcia 19 January 2011

5 steps for Part 1 ,[object Object],[object Object],[object Object],[object Object],[object Object]

5 steps for Part 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. Primary Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. PTM’s needs, wants, and demands

2. My PTM ’s NWE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. Industry Rivals - Variables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4.Competitive Position Map ,[object Object],[object Object],[object Object],[object Object]

5. Market share ,[object Object]

6. Product ,[object Object],[object Object]

6. Strategy: Product ,[object Object],[object Object],[object Object],[object Object]

7. Promo ,[object Object],[object Object]

7. Strategy: Promo ,[object Object],[object Object],[object Object]

8. Strategy: Price ,[object Object],[object Object]

9. Place ,[object Object],[object Object],[object Object]

9. Strategy: Place ,[object Object],[object Object]

10. St. Luke’s Global City uses a niche strategy to win ,[object Object],[object Object]

10 year marketing plan st. luke's garcia, cristina

Recommended

Recommended

More Related Content

What's hot

What's hot (6)

Viewers also liked

Viewers also liked (6)

Similar to 10 year marketing plan st. luke's garcia, cristina

Similar to 10 year marketing plan st. luke's garcia, cristina (20)

10 year marketing plan st. luke's garcia, cristina