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10 Simple Ideas
Michael W. Hawkins
CEO, Netizen Corporation
https://www.NetizenCorp.com
MHawkins@NetizenCorp.com
#1: Employing Veterans
© 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
#1: Employing Veterans
Ingrained Characteristics:
• Reliable And Trustworthy
• Attention To Detail
• Leadership And Team
• Dedicated To The Mission
• Integrity And Ethics
• Unafraid Of Hard Work
“Building a startup, or any organization
for that matter, is like starting a revolution.
As an entrepreneur you’re convincing
anyone you can – your employees, your
clients, your partners and your family –
that you’re engaged in something worth
fighting for. It’s a grind. It’s a battle. So
who better to hire than a soldier?”
– Forbes Magazine, August 2013
© 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
#2: Give First
© 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
#2: Give First
Why It Works:
• Focuses On The Solution
• Promotes Expert Image
• Develops Relationships
• Provides Something To
Remember You By
• Treats People As People,
Not Simply “Leads”
How It Works:
• Provide Something Of Value
• No Expectation Of A Return
• Offer Expertise, Insight, Etc.
• Keep In Touch, But Don’t Badger
• Focus On Sustainable, Long-Term
Relationships Not Short-Term Sales
© 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
#3: Employees As Family
© 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
#3: Employees As Family
• Train, Mentor, and Counsel Them Often
• Make Them Feel Important To Accomplishing The Mission
• Set Clear Expectations, But Accept Failure At Times As Learning
• Treat Them As You Would Want To Be In That Role
© 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
#4: Hire The Person, Train The Skills
© 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
#4: Hire The Person, Train The Skills
• Skills Are Taught, But Certain Attributes Cannot Be Easily
• Look For Character, Work Ethic, Ambition And Attention To Detail
• Develop A Learning Or Training Plan To Get Them Up To Speed
Remember:
A Great Technician Can Still Become A Bad Hire In The Wrong Setting.
© 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
#5: Continuous Learning
#5: Continuous Learning
• The Most Successful People All Have This Attribute In Common
• Must Have A “Thirst” For Training, Reading, Education, etc.
• There Is Something New To Learn Every Single Day
• Find A Mentor And Meet With Them Often
© 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
#6: Develop An Ethos
© 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
#6: Develop An Ethos
• Like A Business Plan But For
Corporate Culture And Ethics
• Give The Team Something To
Rally Around And Believe In
• Keep It Short And Simple
• Let People Know They Are
Working For Something Greater
Than Their Individual Selves
The U.S. Army “Warrior Ethos”
• I will always place the mission first.
• I will never accept defeat.
• I will never quit.
• I will never leave a fallen comrade.
© 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
#7: Leave Your Ego At The Door
© 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
#7: Leave Your Ego At The Door
• A Strong Business Is Not Built Around A Single Person
• Always Share The Limelight With Your Team
• Recognize Others Often And Celebrate Victories, However Small
• Involve The Team In The Decision Making Process
• The Best Leaders Show Confidence, But Can Admit Their Mistakes
© 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
#8: Form And Leverage Partnerships
© 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
#8: Form And Leverage Partnerships
• The Spirit of “Coopetition”: Competing One Day, Partnering The Next
• Leverage Complimenting Strengths To Reach Adjacent Markets
• Don’t Be Paranoid. Ideas Don’t Win, Execution Of The Idea Does.
• Partner Companies Must Be Compatible In Vision, Culture, etc.
© 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
#9: Be Transparent
© 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
#9: Be Transparent
• Share Openly When Appropriate. Which Is Often.
• Share Your Knowledge And Expertise With Others Freely.
• Admit Mistakes And Learn From Them.
• Don’t Hide Bad News, Especially From Employees.
• Reputations Are Built Over Years, But Can Be Destroyed In Minutes.
© 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
#10: Be Adaptable
© 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
#10: Be Adaptable
• “Semper Gumby” As The Military Says
• Adaptable Companies And Leaders Seek
And Find Opportunity Everywhere.
• Maintain Long-Range Fixed Goals, But
Update Your Short-Range Plans To
Achieve Them Often.
“Everyone has a plan until they get
punched in the mouth.” – Mike Tyson
© 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
BONUS: Never Give Up
“Many of life’s failures are
people who did not realize how
close they were to success when
they gave up.”
- Thomas Edison
“Proceed as if success is
inevitable.”
- Unknown
© 2016 Netizen Corporation | www.Netizen.us | 800-450-1773

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10 Simple Ideas for Business Success

  • 1. 10 Simple Ideas Michael W. Hawkins CEO, Netizen Corporation https://www.NetizenCorp.com MHawkins@NetizenCorp.com
  • 2. #1: Employing Veterans © 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
  • 3. #1: Employing Veterans Ingrained Characteristics: • Reliable And Trustworthy • Attention To Detail • Leadership And Team • Dedicated To The Mission • Integrity And Ethics • Unafraid Of Hard Work “Building a startup, or any organization for that matter, is like starting a revolution. As an entrepreneur you’re convincing anyone you can – your employees, your clients, your partners and your family – that you’re engaged in something worth fighting for. It’s a grind. It’s a battle. So who better to hire than a soldier?” – Forbes Magazine, August 2013 © 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
  • 4. #2: Give First © 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
  • 5. #2: Give First Why It Works: • Focuses On The Solution • Promotes Expert Image • Develops Relationships • Provides Something To Remember You By • Treats People As People, Not Simply “Leads” How It Works: • Provide Something Of Value • No Expectation Of A Return • Offer Expertise, Insight, Etc. • Keep In Touch, But Don’t Badger • Focus On Sustainable, Long-Term Relationships Not Short-Term Sales © 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
  • 6. #3: Employees As Family © 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
  • 7. #3: Employees As Family • Train, Mentor, and Counsel Them Often • Make Them Feel Important To Accomplishing The Mission • Set Clear Expectations, But Accept Failure At Times As Learning • Treat Them As You Would Want To Be In That Role © 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
  • 8. #4: Hire The Person, Train The Skills © 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
  • 9. #4: Hire The Person, Train The Skills • Skills Are Taught, But Certain Attributes Cannot Be Easily • Look For Character, Work Ethic, Ambition And Attention To Detail • Develop A Learning Or Training Plan To Get Them Up To Speed Remember: A Great Technician Can Still Become A Bad Hire In The Wrong Setting. © 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
  • 11. #5: Continuous Learning • The Most Successful People All Have This Attribute In Common • Must Have A “Thirst” For Training, Reading, Education, etc. • There Is Something New To Learn Every Single Day • Find A Mentor And Meet With Them Often © 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
  • 12. #6: Develop An Ethos © 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
  • 13. #6: Develop An Ethos • Like A Business Plan But For Corporate Culture And Ethics • Give The Team Something To Rally Around And Believe In • Keep It Short And Simple • Let People Know They Are Working For Something Greater Than Their Individual Selves The U.S. Army “Warrior Ethos” • I will always place the mission first. • I will never accept defeat. • I will never quit. • I will never leave a fallen comrade. © 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
  • 14. #7: Leave Your Ego At The Door © 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
  • 15. #7: Leave Your Ego At The Door • A Strong Business Is Not Built Around A Single Person • Always Share The Limelight With Your Team • Recognize Others Often And Celebrate Victories, However Small • Involve The Team In The Decision Making Process • The Best Leaders Show Confidence, But Can Admit Their Mistakes © 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
  • 16. #8: Form And Leverage Partnerships © 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
  • 17. #8: Form And Leverage Partnerships • The Spirit of “Coopetition”: Competing One Day, Partnering The Next • Leverage Complimenting Strengths To Reach Adjacent Markets • Don’t Be Paranoid. Ideas Don’t Win, Execution Of The Idea Does. • Partner Companies Must Be Compatible In Vision, Culture, etc. © 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
  • 18. #9: Be Transparent © 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
  • 19. #9: Be Transparent • Share Openly When Appropriate. Which Is Often. • Share Your Knowledge And Expertise With Others Freely. • Admit Mistakes And Learn From Them. • Don’t Hide Bad News, Especially From Employees. • Reputations Are Built Over Years, But Can Be Destroyed In Minutes. © 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
  • 20. #10: Be Adaptable © 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
  • 21. #10: Be Adaptable • “Semper Gumby” As The Military Says • Adaptable Companies And Leaders Seek And Find Opportunity Everywhere. • Maintain Long-Range Fixed Goals, But Update Your Short-Range Plans To Achieve Them Often. “Everyone has a plan until they get punched in the mouth.” – Mike Tyson © 2016 Netizen Corporation | www.Netizen.us | 800-450-1773
  • 22. BONUS: Never Give Up “Many of life’s failures are people who did not realize how close they were to success when they gave up.” - Thomas Edison “Proceed as if success is inevitable.” - Unknown © 2016 Netizen Corporation | www.Netizen.us | 800-450-1773

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