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2017/18 Influencer
Identification related to
Manchester United FC
using NodeXL
Connect and engage with  your audience
DR WASIM AHMED 
SOCIAL MEDIA RESEARCH FOUNDATION 
WASIMAHMED.ORG
Powerful insights for a Digital Age
Analytics produced by NodeXL are backed
by year's of academic research and
scientific research methods 
WHAT ARE INFLUENTIAL USERS SAYING ABOUT YOUR BRAND?
WHAT NETWORK SHAPE DOES DISCUSSION AROUND YOUR BRAND REVEAL?
WHAT TYPES OF CONTENT IS BEING SHARED THE MOST?
Influencers drive engagement
related to a brand at a significantly
higher rate than organic methods
WASIMAHMED.ORG
According to a poll by markerly
with 20,970 participants 96%
selected influencer content as the
more appealing advertisement as
opposed to organic content...
96%
Organic
4%
Influencer
96%
WASIMAHMED.ORG
Power of influencers
INFLUENTIAL USERS RANKED USING
POWERFUL AND TRANSPARENT
ALGORITHMS 
INSIGHT INTO NETWORK STRUCTURES AND
NETWORK METRICS
KEY OVERALL METRICS INCLUD: WORDS,
HASHTAGS, WEBSITES 
WASIMAHMED.ORG
 Our NodeXL Pro Commercial
Analysis provides Insight into:
WASIMAHMED.ORG
2017/18 Season Manchester United FC 
Influential Fans Raked by Betweeness Centrality 
1
WASIMAHMED.ORG
2 3 4 5
WASIMAHMED.ORG
2017/18 Season Insight Into Network Structure  
Machester United
FC's Twitter network
consists of a
braodcast, brand,
and community
With our training become
an expert in interpreting
and leveraging intelligence
from network graphs
WASIMAHMED.ORG
Top 5 Hashtags:
Mufc
Manutd
ucl
ggmu
pl
Top 5 Websties:
Twitter.com
manutd.com
dlvr.it
manutd.co
manutdinpidgin.com
Top 5 Word-paris:
Manchester United
Man United
Jose Mouriho
Premier League
Old Trafford
2017/18 Overall Metrics
Click here to see our full report on the NodeXL Graph gallery
Let's work together
Use trusted scientific methods to
better understand your brand.
NodeXL has over 6,000 academic
citations across 318 institutions.
Trusted by various sectors around the world including government, not-
for-profits, healthcare, and commercial organisation.  

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2017/18 Influencer Identification related to Manchester United FC using NodeXL

  • 1. 2017/18 Influencer Identification related to Manchester United FC using NodeXL Connect and engage with  your audience DR WASIM AHMED  SOCIAL MEDIA RESEARCH FOUNDATION  WASIMAHMED.ORG
  • 2. Powerful insights for a Digital Age Analytics produced by NodeXL are backed by year's of academic research and scientific research methods  WHAT ARE INFLUENTIAL USERS SAYING ABOUT YOUR BRAND? WHAT NETWORK SHAPE DOES DISCUSSION AROUND YOUR BRAND REVEAL? WHAT TYPES OF CONTENT IS BEING SHARED THE MOST?
  • 3. Influencers drive engagement related to a brand at a significantly higher rate than organic methods WASIMAHMED.ORG
  • 4. According to a poll by markerly with 20,970 participants 96% selected influencer content as the more appealing advertisement as opposed to organic content... 96% Organic 4% Influencer 96% WASIMAHMED.ORG Power of influencers
  • 5. INFLUENTIAL USERS RANKED USING POWERFUL AND TRANSPARENT ALGORITHMS  INSIGHT INTO NETWORK STRUCTURES AND NETWORK METRICS KEY OVERALL METRICS INCLUD: WORDS, HASHTAGS, WEBSITES  WASIMAHMED.ORG  Our NodeXL Pro Commercial Analysis provides Insight into:
  • 6. WASIMAHMED.ORG 2017/18 Season Manchester United FC  Influential Fans Raked by Betweeness Centrality  1 WASIMAHMED.ORG 2 3 4 5
  • 7. WASIMAHMED.ORG 2017/18 Season Insight Into Network Structure   Machester United FC's Twitter network consists of a braodcast, brand, and community With our training become an expert in interpreting and leveraging intelligence from network graphs
  • 8. WASIMAHMED.ORG Top 5 Hashtags: Mufc Manutd ucl ggmu pl Top 5 Websties: Twitter.com manutd.com dlvr.it manutd.co manutdinpidgin.com Top 5 Word-paris: Manchester United Man United Jose Mouriho Premier League Old Trafford 2017/18 Overall Metrics Click here to see our full report on the NodeXL Graph gallery
  • 9. Let's work together Use trusted scientific methods to better understand your brand. NodeXL has over 6,000 academic citations across 318 institutions. Trusted by various sectors around the world including government, not- for-profits, healthcare, and commercial organisation.