The document showcases ten innovative recruitment advertisements, highlighting their unique approaches to attract candidates. It emphasizes techniques such as skill-testing challenges and eye-catching designs to engage potential applicants. Overall, it serves as inspiration for creating creative and effective recruitment campaigns.

1. 10 of the most creative
recruitment ads
By Jobhop

4. Let’s start with this one from a computer
engineering company. Now this is a bold way
to recruit. But the best way of ensuring that
you get the best and brightest for your
company is by testing their skills before they
even apply!

5. This advert only
has a three word
job description,
“hungry designers
wanted” however
their message is
crystal clear. By
using a logo which
is similar but
slightly different
from Apple’s, they
are cleverly able to
target people with
an interest in
Apple.

6. For our next
example, we have
the most popular
fast food franchise
in the world,
McDonalds. See
how they start off
with extremely bold
and seemingly
offensive
statements. Only to
reveal in the fine
print the purpose of
the ad. It’s a great
way to catch the
attention of
potential job-
seekers.

7. This job advert is similar to one I showed you earlier where the
recruitment ad in itself serves as a test for the skills of a recruit.
Providing a challenge is a great way to filter serious candidates in
a job ad as it tests attention to spelling, grammar, detail and
creativity pre-CV.

8. A hidden ad in their website source code. Where
else is better to place new coders recruitment
notice?

9. A recruitment
agency created this
ingenious campaign.
Using everyday
perspectives, this ad
highlights the feeling
of being trapped that
working in the wrong
job can cause. The
ad states ‘Life’s too
short for the wrong
job’. It may not be
very cheery but you
can’t deny that it’s
eye-catching!

10. If you’re tired of having to sift through
piles of applications and all the same CV’s,
you can easily cut down the applicants to
only the people who are capable of doing
the job by providing a difficult task. In this
advert, only those who can solve the
equation will be able to find out the
correct number to call.

11. This is a very creative ad that encourages
immediate engagement from applicants
whilst at the same time testing their
technical ability. In this ad, the applicants
must carefully fill in the QR code so they’re
able to scan and upload the application
form. Very smart!

12. Who said driving a school bus is no fun?
This one is a great and inspiring
campaign that targets potential school
bus drivers and tries to capture the
funny perks of the job.

13. Finally, to finish the list off is a creative ad
directed at potential web developers.

14. So that’s it! We hope these ads
inspired you to come up with
your own creative, enticing and
funny recruitment adverts.