10° Edição do #soumaisweb - Apresentação de Fernando Bruno - Privacidade e Mineração dos Dados

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Personalidade Major F R E E T I M E LEARNING Physics (46%), Philosophy (37%), Math (31%), Electrical Engineering (26%), and Computer Science (24%) READING English (55%) STAYING AT HOME History (24%) DOING ANYTHING EXCITING undecided/undeclared (62%) FULFILLING COMMITMENTS Psychology (27%) WATCHING TV International Relations (26%) Y O U INTELLIGENT Philosophy (59%) and Computer Science (42%) SUCCESSFUL Computer Science (7%) SOCIALLY ADAPTABLE Science, Technology, and Society (46%) ATTRACTIVE Political Science (29%) and International Relations (25%) LOVABLE Political Science (24%) KIND Public Policy (45%) WEIRD Physics (34%), Math (28%), and Electrical Engineering (18%) FUN Human Biology (38%) CREATIVE Product Design (62%) and English (42%) SEXY English (18%)

Table A1: Correlations between a user's personality and their preferences. personality preference/activity item (Z score, number of individuals who selected both the personality trait and the item, the number expected if random) attractive book business (4.34, 48, 26.5) movie erotic & softcore (3.09, 48, 31.5) music disco (3.04, 51, 34.1) other weightlifting (4.64, 102, 67.8) social bar-hopping (5.43, 154, 107.4), clubbing (5.83, 190, 137.3), hip-hop dancing (4.20, 121, 87.2), hot tubbing (5.14, 157, 112.4), partying (5.55, 246, 195.4) watersport crew (3.99, 30, 14.9), diving (3.32, 20, 9.8), jet skiing (3.41, 68, 46.4), scuba diving (3.18, 62, 42.6) creative book art & photography (6.47, 143, 88.7), philosophy (3.42, 120, 91.0), fiction & literature (3.26, 282, 248.6), classics (2.75, 164, 137.4) music folk (4.80, 83, 50.9), bluegrass/rural (3.26, 57, 37.8), jazz (3.16, 164, 133.6) movie art (6.95, 141, 83.8), documentary (2.79, 129, 104.2), independent (5.04, 206, 155.7) not* friendly book philosophy (3.19, 297, 252.1), sex (3.22, 169, 133.9) movie erotic & softcore (2.83, 139, 110.6), independent (2.93, 480, 431.4) music funk (2.93, 194, 159.5) social hot tubbing (3.03, 444, 394.7), raving (2.80, 181, 149.0)

FERNANDA BRUNO http://dispositivodevisibilidade.blogspot.com/ fernandabruno.twitter.com

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10° Edição do #soumaisweb - Apresentação de Fernando Bruno - Privacidade e Mineração dos Dados

1. Sou Mais Web A Privacidade na Era da Intimidade Coletiva Setembro, 2009

9. http://www.loca-lab.org/

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13. Personalidade Major F R E E T I M E LEARNING Physics (46%), Philosophy (37%), Math (31%), Electrical Engineering (26%), and Computer Science (24%) READING English (55%) STAYING AT HOME History (24%) DOING ANYTHING EXCITING undecided/undeclared (62%) FULFILLING COMMITMENTS Psychology (27%) WATCHING TV International Relations (26%) Y O U INTELLIGENT Philosophy (59%) and Computer Science (42%) SUCCESSFUL Computer Science (7%) SOCIALLY ADAPTABLE Science, Technology, and Society (46%) ATTRACTIVE Political Science (29%) and International Relations (25%) LOVABLE Political Science (24%) KIND Public Policy (45%) WEIRD Physics (34%), Math (28%), and Electrical Engineering (18%) FUN Human Biology (38%) CREATIVE Product Design (62%) and English (42%) SEXY English (18%)

14. Table A1: Correlations between a user's personality and their preferences. personality preference/activity item (Z score, number of individuals who selected both the personality trait and the item, the number expected if random) attractive book business (4.34, 48, 26.5) movie erotic & softcore (3.09, 48, 31.5) music disco (3.04, 51, 34.1) other weightlifting (4.64, 102, 67.8) social bar-hopping (5.43, 154, 107.4), clubbing (5.83, 190, 137.3), hip-hop dancing (4.20, 121, 87.2), hot tubbing (5.14, 157, 112.4), partying (5.55, 246, 195.4) watersport crew (3.99, 30, 14.9), diving (3.32, 20, 9.8), jet skiing (3.41, 68, 46.4), scuba diving (3.18, 62, 42.6) creative book art & photography (6.47, 143, 88.7), philosophy (3.42, 120, 91.0), fiction & literature (3.26, 282, 248.6), classics (2.75, 164, 137.4) music folk (4.80, 83, 50.9), bluegrass/rural (3.26, 57, 37.8), jazz (3.16, 164, 133.6) movie art (6.95, 141, 83.8), documentary (2.79, 129, 104.2), independent (5.04, 206, 155.7) not* friendly book philosophy (3.19, 297, 252.1), sex (3.22, 169, 133.9) movie erotic & softcore (2.83, 139, 110.6), independent (2.93, 480, 431.4) music funk (2.93, 194, 159.5) social hot tubbing (3.03, 444, 394.7), raving (2.80, 181, 149.0)

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17. FERNANDA BRUNO http://dispositivodevisibilidade.blogspot.com/ fernandabruno.twitter.com

10° Edição do #soumaisweb - Apresentação de Fernando Bruno - Privacidade e Mineração dos Dados

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