Christina Samala, Story of Stuff- How to build a stronger choir

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How to Build a Stronger Choir Christina M. Samala, Director of Online Strategy & Media, The Story of Stuff Project If you’re doing things right, your online community already likes you. But do they like you enough to do stuff for you? There's only one way to find out.... You have to ask! More importantly, you have to listen.

How to Build
a Stronger Choir

Christina M. Samala
Director of Online Strategy & Media
@samala

Sunday, November 6, 11

• Deﬁning Social Media
• Preaching to the Choir is
Okay... As Long As You
Listen, Too!

• How to Build a Stronger
Choir

Sunday, November 6, 11

Social Media is a Place
• It’s a place where
conversations happen and
ideas get shared.

• Deﬁne the space – why do
people come to your place
over others?

• Why do YOU go to this place?

Sunday, November 6, 11

Social Media is SOCIAL :)
• Standard social norms and rules apply
(think: reciprocity and the Golden Rule)

• How do you socialize in “real life”? How
would your organization, if it were a
person?

• Converse!

Sunday, November 6, 11

so·cial
adjective /ˈsōSHəl/

relating to or designed for activities in which
people meet each other for pleasure

me·dia (plural of medium)
nound /ˈmiːdɪəm/

agencies or means of doing something;
intervening substances through which
impressions are conveyed to the senses; forces
acting on objects at a distance

Sunday, November 6, 11

Social Media is NOT (necessarily) ...

Sunday, November 6, 11

Talk WITH Your Choir
(not at them)

Sunday, November 6, 11

Preaching to the Choir is Okay...
As Long As You Listen, Too!

Sunday, November 6, 11

How to Build
a Stronger Choir
(hint: LISTEN)

Sunday, November 6, 11

Why Build a Stronger Choir?

Sunday, November 6, 11

Why Build a Stronger Choir?
ENLIGHTENED SELF-INTEREST!

• One of the biggest potential impacts of social media is the
opportunity for communities to grow online without direct action
by the organization.

• Empowering your community by giving them louder collective and
individual voices ultimately magniﬁes your organization’s impact.

Sunday, November 6, 11

3 Things for Building Stronger
Choirs

• KNOW WHERE your choir hangs out (online) and
be there, as well.

• PARTICIPATE IN CONVERSATIONS in other
places; test the waters for your ideas; share
your voice; build friendships.

• LISTEN to what your people are saying and
incorporate the feedback.

Sunday, November 6, 11

Thanks
& happy socializing!

christina@storyofstuff.org

storyofstuff.org

Sunday, November 6, 11

The Go Girls! Theater Project is igniting compassion by supporting the social/emotional heath of girls through theater & expressive arts. Go Girls! is a project of Glitter & Razz Productions, a small, social venture co-founded by Lynn Johnson and Allison and based in Oakland, CA. Go Girls! has been selected as a finalist in the Ashoka Changemaker’s Activating Empathy, an international competition to find the most promising innovations that will work to “transform schools to teach what matters”. Go Girls! is one of 15 finalists selected from 628 innovations received from 74 countries around the world.

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Christina Samala, Story of Stuff- How to build a stronger choir

1. How to Build a Stronger Choir Christina M. Samala Director of Online Strategy & Media @samala Sunday, November 6, 11

2. • Deﬁning Social Media • Preaching to the Choir is Okay... As Long As You Listen, Too! • How to Build a Stronger Choir Sunday, November 6, 11

3. Sunday, November 6, 11

4. Social Media is a Place • It’s a place where conversations happen and ideas get shared. • Deﬁne the space – why do people come to your place over others? • Why do YOU go to this place? Sunday, November 6, 11

5. Sunday, November 6, 11

6. Social Media is SOCIAL :) • Standard social norms and rules apply (think: reciprocity and the Golden Rule) • How do you socialize in “real life”? How would your organization, if it were a person? • Converse! Sunday, November 6, 11

7. Sunday, November 6, 11

8. so·cial adjective /ˈsōSHəl/ relating to or designed for activities in which people meet each other for pleasure me·dia (plural of medium) nound /ˈmiːdɪəm/ agencies or means of doing something; intervening substances through which impressions are conveyed to the senses; forces acting on objects at a distance Sunday, November 6, 11

9. Sunday, November 6, 11

10. Social Media is NOT (necessarily) ... Sunday, November 6, 11

11. Sunday, November 6, 11

12. Talk WITH Your Choir (not at them) Sunday, November 6, 11

13. Sunday, November 6, 11

14. Preaching to the Choir is Okay... As Long As You Listen, Too! Sunday, November 6, 11

15. Sunday, November 6, 11

16. Sunday, November 6, 11

17. Sunday, November 6, 11

18. Sunday, November 6, 11

19. How to Build a Stronger Choir (hint: LISTEN) Sunday, November 6, 11

20. Sunday, November 6, 11

21. Why Build a Stronger Choir? Sunday, November 6, 11

22. Why Build a Stronger Choir? ENLIGHTENED SELF-INTEREST! • One of the biggest potential impacts of social media is the opportunity for communities to grow online without direct action by the organization. • Empowering your community by giving them louder collective and individual voices ultimately magniﬁes your organization’s impact. Sunday, November 6, 11

23. Sunday, November 6, 11

24. 3 Things for Building Stronger Choirs • KNOW WHERE your choir hangs out (online) and be there, as well. • PARTICIPATE IN CONVERSATIONS in other places; test the waters for your ideas; share your voice; build friendships. • LISTEN to what your people are saying and incorporate the feedback. Sunday, November 6, 11

25. Sunday, November 6, 11

26. Sunday, November 6, 11

27. Sunday, November 6, 11

28. Thanks & happy socializing! christina@storyofstuff.org storyofstuff.org Sunday, November 6, 11

Christina Samala, Story of Stuff- How to build a stronger choir

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