10 557 ppt template c202 hr
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The document describes three marketing campaigns: 1) An internal communication campaign for Wolters Kluwer Financial Services to boost employee confidence in a new software release through emails, posters, and brochures acknowledging challenges overcome. 2) An external product launch campaign for the same software including brochures, emails, website and screen saver highlighting benefits and value for customers. 3) A brand refresh for Baker Boy baked goods including a more modern image, new messaging of their value, and segment-specific strategies to update their 50-year regional brand.
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𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA)
Lemberg PMO School 2024
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- 2. WOLTERS KLUWER FINANCIAL SERVICES // INTERNAL COMMUNICATION CAMPAIGN Wolters Kluwer Financial Services needed to convince employees and customers that the new release of their ComplianceOne™ software was one-hundred percent reliable. We helped them launch two parallel campaigns— one internal and one external—to rebuild confidence and loyalty in the brand. The employee communication campaign consisted of a t-shirt, brochure, poster and tongue-in-cheek e-mail campaign that acknowledged the development challenges employees had overcome and instilled pride in the new product’s capabilities.
- 4. WOLTERS KLUWER FINANCIAL SERVICES // EXTERNAL PRODUCT LAUNCH CAMPAIGN To reinforce the software’s new and improved benefits to customers, we developed an integrated program that included a brochure, direct mail and e-mail campaign, web landing page and downloadable screen saver. Using “you-focused” messaging, we turned the spotlight on the customer and let them know their concerns had been heard and their business was truly value
- 6. BAKER BOY // BRAND REFRESH After 50 years of success as a family-owned regional baked goods supplier, Baker Boy wanted to refresh its brand image. We developed a more contemporary look, a new value proposition and positioning strategies for their top three customer segments: foodservice, in-store and retail bakeries.