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Designing a
People Search Engine
Cornell Big Data Hackathon
Personafi
per·so·na·fi
/ˌpərˈsōnə fi/
noun
a people search engine that finds people based
on skills, experiences, and other attributes
PROBLEM
It’s really hard to find the right person.
Hard when the target is on a platform
Limited
search field
22% 24%
15%
10% 8% 7%
9% 5%
5%
10%
0% 0%
8%
6%
4% 4%
2% 1%
8%
8%
3% 3%
11%
5%
15%
12%
8% 8%
12%
7%
11%
3%
10% 8% 8%
13%
27%
42%
55% 57% 59%
67%
0%
20%
40%
60%
80%
100%
Class of 2014 Class of 2010 Class of 2005 Class of 2000 Class of 1995 Class of 1990
NUMBER OF LINKEDIN CONNECTIONS AMONG MIT GRADUATES (UNDERGRADUATE AND
GRADUATE PROGRAMS COMBINED)
500+ connections 401 - 500 connections 301 - 400 connections 201 - 300 connections 101 - 200 connections 1 - 100 connections No Account/Connections
What if people have bad profiles or not even
on your platform?
13%
21%
17% 14%
10% 8%
4%
8%
4%
4%
5%
3%
5%
9%
3%
5%
5%
6%
15%
7%
10% 10%
5%
5%
19%
13%
15%
9%
12%
8%
15% 12%
10%
14%
14%
12%
29% 30%
42% 43%
49%
57%
0%
20%
40%
60%
80%
100%
Class of 2014 Class of 2010 Class of 2005 Class of 2000 Class of 1995 Class of 1990
CORNELL GRADUATES
22% 24%
15%
10% 8% 7%
9% 5%
5%
10%
0% 0%
8%
6%
4% 4%
2% 1%
8%
8%
3% 3%
11%
5%
15%
12%
8% 8%
12%
7%
11%
3%
10% 8%
8%
13%
27%
42%
55% 57% 59%
67%
0%
20%
40%
60%
80%
100%
Class of 2014 Class of 2010 Class of 2005 Class of 2000 Class of 1995 Class of 1990
MIT GRADUATES
Is there a way to search for people
without relying too much on the action
from the user or structure of a platform?
People search by using unstructured
written text.
Edition
Names from Crunchbase
Query CrunchBase
For Description
Alchemy API for
Keyword Extraction
Data Analysis and
Visualization
+
Our Work Flow
DEMO
Personafi
Mobile Interface
Personafi
Log in
Register Why?
21:40Verizon
Personafi
Log in
Register Why?
21:40Verizon
Personafi
Log in
Register Why?
Personafi
Add more details about your background for even better search
Confirm
on off
on off
on off
on off
on off
Facebook
LinkedIn
Mail
Twitter
Phone
E-mail:
Password:
Your networks
Basic Information
I agree to all the terms in the user agreement for Personafi
21:40Verizon
Personafi
Add more details about your background for even better search
Confirm
on off
on off
on off
on off
on off
Facebook
LinkedIn
Mail
Twitter
Phone
E-mail:
Password:
Your networks
Basic Information
I agree to all the terms in the user agreement for Personafi
21:40Verizon
Personafi
Personafi Search
Personafi News Feed
Personafi
Add more details about your background for even better search
Confirm
on off
on off
on off
on off
on off
Facebook
LinkedIn
Mail
Twitter
Phone
E-mail:
Password:
Your networks
Basic Information
I agree to all the terms in the user agreement for Personafi
21:40Verizon
Personafi
Personafi Search
Personafi News Feed
21:40Verizon
Founder, MIT, YC, Cloud
21:40Verizon
Drew Houston
Founder, Dropbox
Dropbox changes Cloud Storage
nc non ipsum nulla. Vestibulum ante ipsum primis in
faucibus orci luctus et ultrices posuere cubilia Curae;
Praesent luctus pulvinar felis. Nunc et tortor quam…
Over 6 months ago
Spencer Skates
Founder, Amplitude Analytic
Amplitude changes cloud analytics
nc non ipsum nulla. Vestibulum ante ipsum primis in
faucibus orci luctus et ultrices posuere cubilia Curae;
Praesent luctus pulvinar felis. Nunc et tortor quam…
Over 6 months ago
Oliver Yeh
Founder, SensorTower
Sensor Tower, cloud based mobile…
nc non ipsum nulla. Vestibulum ante ipsum primis in
faucibus orci luctus et ultrices posuere cubilia Curae;
Praesent luctus pulvinar felis. Nunc et tortor quam…
Over 6 months ago
Kevin Wang
Founder, Kamcord
Cloud based computing change dynam..
nc non ipsum nulla. Vestibulum ante ipsum primis in
faucibus orci luctus et ultrices posuere cubilia Curae;
Over 6 months ago
Founder, MIT, YC, Cloud
Personafi
Chrome Extension
www.Google.com
Alice Brooks
Founer, Roominate
Roominate survives Sharktank
nc non ipsum nulla. Vestibulum ante
ipsum primis in faucibus orci luctus et
ultrices posuere cubilia Curae; Praesent
luctus pulvinar felis. Nunc et tortor quam…
Over 6 months ago
Alice Brooks
Founer, Roominate
Roominate survives Sharktank
nc non ipsum nulla. Vestibulum ante
ipsum primis in faucibus orci luctus et
ultrices posuere cubilia Curae; Praesent
luctus pulvinar felis. Nunc et tortor quam…
Over 6 months ago
Alice Brooks
Founer, Roominate
Roominate survives Sharktank
nc non ipsum nulla. Vestibulum ante
ipsum primis in faucibus orci luctus et
ultrices posuere cubilia Curae; Praesent
luctus pulvinar felis. Nunc et tortor quam…
Over 6 months ago

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Personafi-data science hackathon project

  • 1. Designing a People Search Engine Cornell Big Data Hackathon
  • 2.
  • 3.
  • 5. per·so·na·fi /ˌpərˈsōnə fi/ noun a people search engine that finds people based on skills, experiences, and other attributes
  • 6. PROBLEM It’s really hard to find the right person.
  • 7. Hard when the target is on a platform Limited search field
  • 8. 22% 24% 15% 10% 8% 7% 9% 5% 5% 10% 0% 0% 8% 6% 4% 4% 2% 1% 8% 8% 3% 3% 11% 5% 15% 12% 8% 8% 12% 7% 11% 3% 10% 8% 8% 13% 27% 42% 55% 57% 59% 67% 0% 20% 40% 60% 80% 100% Class of 2014 Class of 2010 Class of 2005 Class of 2000 Class of 1995 Class of 1990 NUMBER OF LINKEDIN CONNECTIONS AMONG MIT GRADUATES (UNDERGRADUATE AND GRADUATE PROGRAMS COMBINED) 500+ connections 401 - 500 connections 301 - 400 connections 201 - 300 connections 101 - 200 connections 1 - 100 connections No Account/Connections What if people have bad profiles or not even on your platform? 13% 21% 17% 14% 10% 8% 4% 8% 4% 4% 5% 3% 5% 9% 3% 5% 5% 6% 15% 7% 10% 10% 5% 5% 19% 13% 15% 9% 12% 8% 15% 12% 10% 14% 14% 12% 29% 30% 42% 43% 49% 57% 0% 20% 40% 60% 80% 100% Class of 2014 Class of 2010 Class of 2005 Class of 2000 Class of 1995 Class of 1990 CORNELL GRADUATES 22% 24% 15% 10% 8% 7% 9% 5% 5% 10% 0% 0% 8% 6% 4% 4% 2% 1% 8% 8% 3% 3% 11% 5% 15% 12% 8% 8% 12% 7% 11% 3% 10% 8% 8% 13% 27% 42% 55% 57% 59% 67% 0% 20% 40% 60% 80% 100% Class of 2014 Class of 2010 Class of 2005 Class of 2000 Class of 1995 Class of 1990 MIT GRADUATES
  • 9. Is there a way to search for people without relying too much on the action from the user or structure of a platform?
  • 10. People search by using unstructured written text. Edition
  • 11. Names from Crunchbase Query CrunchBase For Description Alchemy API for Keyword Extraction Data Analysis and Visualization + Our Work Flow
  • 12. DEMO
  • 13.
  • 17. Personafi Log in Register Why? Personafi Add more details about your background for even better search Confirm on off on off on off on off on off Facebook LinkedIn Mail Twitter Phone E-mail: Password: Your networks Basic Information I agree to all the terms in the user agreement for Personafi 21:40Verizon
  • 18. Personafi Add more details about your background for even better search Confirm on off on off on off on off on off Facebook LinkedIn Mail Twitter Phone E-mail: Password: Your networks Basic Information I agree to all the terms in the user agreement for Personafi 21:40Verizon
  • 19. Personafi Personafi Search Personafi News Feed Personafi Add more details about your background for even better search Confirm on off on off on off on off on off Facebook LinkedIn Mail Twitter Phone E-mail: Password: Your networks Basic Information I agree to all the terms in the user agreement for Personafi 21:40Verizon
  • 20. Personafi Personafi Search Personafi News Feed 21:40Verizon Founder, MIT, YC, Cloud
  • 21. 21:40Verizon Drew Houston Founder, Dropbox Dropbox changes Cloud Storage nc non ipsum nulla. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent luctus pulvinar felis. Nunc et tortor quam… Over 6 months ago Spencer Skates Founder, Amplitude Analytic Amplitude changes cloud analytics nc non ipsum nulla. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent luctus pulvinar felis. Nunc et tortor quam… Over 6 months ago Oliver Yeh Founder, SensorTower Sensor Tower, cloud based mobile… nc non ipsum nulla. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent luctus pulvinar felis. Nunc et tortor quam… Over 6 months ago Kevin Wang Founder, Kamcord Cloud based computing change dynam.. nc non ipsum nulla. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Over 6 months ago Founder, MIT, YC, Cloud
  • 23. www.Google.com Alice Brooks Founer, Roominate Roominate survives Sharktank nc non ipsum nulla. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent luctus pulvinar felis. Nunc et tortor quam… Over 6 months ago Alice Brooks Founer, Roominate Roominate survives Sharktank nc non ipsum nulla. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent luctus pulvinar felis. Nunc et tortor quam… Over 6 months ago Alice Brooks Founer, Roominate Roominate survives Sharktank nc non ipsum nulla. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent luctus pulvinar felis. Nunc et tortor quam… Over 6 months ago