Cord Blomquist discusses how to create a better new media strategy for your organization. Topics covered include seeking expert advice, accepting sunk costs of past technology choices, assigning ownership of new media within your organization, and embracing innovation.
7. Accepting Advice
Do not consult with a contractor
Do not consult with your husband,
wife, son, daughter, or your
neighbor’s “computer nerd” kid
8. Accepting Advice
Do not consult with a contractor
Do not consult with your husband,
wife, son, daughter, or your
neighbor’s “computer nerd” kid
Consult with your peers
9. Accepting Advice
Do not consult with a contractor
Do not consult with your husband,
wife, son, daughter, or your
neighbor’s “computer nerd” kid
Consult with your peers
Asking for help is not the same as
admitting a personal failure
20. ACCEPT SUNK COSTS
You need to be able to move on from
outdated technologies
Having spent a lot of money on those old
systems doesn’t make them any less bad
21. ACCEPT SUNK COSTS
You need to be able to move on from
outdated technologies
Having spent a lot of money on those old
systems doesn’t make them any less bad
Your audience, supporters, and donors are
your top priority.
22. ACCEPT SUNK COSTS
You need to be able to move on from
outdated technologies
Having spent a lot of money on those old
systems doesn’t make them any less bad
Your audience, supporters, and donors are
your top priority.
Your should expect your employees,
(especially your IT staff) to adapt to change,
not resist it.
30. Define Responsibilities
Clearly define who is in charge of
your website, email newsletters,
social media, podcasts, videos, etc.
31. Define Responsibilities
Clearly define who is in charge of
your website, email newsletters,
social media, podcasts, videos, etc.
Determine where editorial
responsibilities end and technical
responsibilities begin
53. Worst kind of Custom
Illegal to Modify, Repair, or Even Look at the
Source Code
Only the Creator of the Soft ware can
Change It
Severely Limits Ability to Adapt to Future
Change
55. Virtuous Cycle of Standards
The Ability to Modify & Add to Code
Attracts Developers
56. Virtuous Cycle of Standards
The Ability to Modify & Add to Code
Attracts Developers
More Developers Make Firms More
Comfortable with Adopting a Soft ware
Platform
57. Virtuous Cycle of Standards
The Ability to Modify & Add to Code
Attracts Developers
More Developers Make Firms More
Comfortable with Adopting a Soft ware
Platform
Popularity Creates Demand for More
Developers...
59. The Results?
The most popular platforms have
hundreds of thousands of potential
developers
60. The Results?
The most popular platforms have
hundreds of thousands of potential
developers
Intense peer review process
61. The Results?
The most popular platforms have
hundreds of thousands of potential
developers
Intense peer review process
Demands modular design
62. The Results?
The most popular platforms have
hundreds of thousands of potential
developers
Intense peer review process
Demands modular design
Creates a wealth of add-ons for
popular soft ware
71. Open-Source is Dominant
70% of Web Ser vers Run Open-Source
Soft ware
WordPress, Joomla, and Drupal have
over 600,000 Combined Weekly
Downloads
72. Open-Source is Dominant
70% of Web Ser vers Run Open-Source
Soft ware
WordPress, Joomla, and Drupal have
over 600,000 Combined Weekly
Downloads
CNN, BBC, 10 Downing Street, White
House, NYTimes, Time, The Onion
98. Twitter, Pray, Love
A Spiritual & Technical Guide to Making New
Media a Priority in Your Organization
by C ord Blomq ui st
Editor's Notes
I’m going to talk about taking modular design and specialization to the next level. Thanks to open data standards like XML, we can move data around between specialized programs, rather than having one program that’s a jack of all trades but a master of none.
PRICE
Interfaces between modules are the bolts that hold this all together. Open data standards allow for these pieces to communicate with one another, but remain functionally separate.
Interfaces between modules are the bolts that hold this all together. Open data standards allow for these pieces to communicate with one another, but remain functionally separate.
Interfaces between modules are the bolts that hold this all together. Open data standards allow for these pieces to communicate with one another, but remain functionally separate.
Interfaces between modules are the bolts that hold this all together. Open data standards allow for these pieces to communicate with one another, but remain functionally separate.
Interfaces between modules are the bolts that hold this all together. Open data standards allow for these pieces to communicate with one another, but remain functionally separate.
Let’s talk about web-based software or “Cloud Computing.” It really means things like Gmail.
