This workshop will examine policies that can make work more attractive, including business policies around health, well-being, flexibility, work-life balance, and integrating outside workers. Strategies for social responsibility and funds for improving working conditions will also be discussed. Agreements between social partners on work conditions will be examined. The adaptation of these various policies will be a central topic.

1. Workshop 4 What policies are needed to make work more attractive?
This workshop will examine the relevance and coherence of the policies and steps taken by
companies, the public authorities and social partners. The question of partnership between
the players and variety of approaches steps will be central to the discussions. The following
will be examined, inter alia:
- business policies: are companies developing integrated policies which include
maintaining health and developing well-being, fostering capabilities, flexibility and
work-life balance and the integration of people outside the job market, work as a
provider of income (women’s work, financial involvement);
- strategies and incentives related to social responsibility;
- national funds for improving working conditions, developing social innovation and the
lessons of European funds;
- the agreements of social partners at various levels relating to work and working
conditions;
- the adaptation of these various policies.
Tuomo Alasoini, TEKES
Matts Essemyr, TCO-Swenden
What makes workplaces attractive today and in the future
Ignacio Fernandez Zurita, Confederación Española de Organizaciones Empresariales
del Metal
Bernard Housset
Bernard Housset currently works as a ‘Social Affairs’ Consultant to several European
associations and organisations. Prior to that, most of his career was spent with Groupe
Danone where he was in particular HR Manager for more than 20 years for various
companies within the Group in France and Italy. His employment at Danone also included a
one-year secondment to the Prime Minister’s Cabinet, where he advised on employment
problems, and another secondment, between 2002 and 2006, as Research Manager for the
Foundation in Dublin.
Leila Kurki
Promoting sustainable productivity in the European workplace
Sustainable economic growth and a high employment rate are essential for the prosperity of
Europe. There is a need to create new growth-generating elements. A key question here is
how companies' productivity growth can be boosted in a way which supports employees'
individual and collective resources whilst at the same time helping them to maintain their
working ability and stay motivated to work in the face of changing conditions.
Leila Kurki is Senior Adviser in The Finnish Confederation of Salaried Employees STTK.
From the year 2004 she has been a member of the European Economic and Social
Committee EESC. She is the president of committee’s SOC section for next two years. Kurki
is specialised in employment policy, innovations and education questions.

2. Thierry Monfort
- Founder of EQUIDISTANCE consultancy firm in October 2006
- 1995 – 2006 BOIRON Group Executive Vice President
- 1987 – 1995 BOIRON USA Chief Executive Office
- 1984 – 1987 BOIRON Group Director of Planning and Management Control
- 1979 – 1984 Arthur Andersen Consultant & Auditor (chartered accountant)
Experience
- Support for business management teams setting up a corporate global performance
scheme: economic, social and environmental
- A number of consultancy assignments ongoing in the US, Germany, Belgium and France
- Organisation of training courses in influential relationships (Interactifs® course/certified
course leader)
- Management of all stages in the BOIRON-DOLISOS merger (notably, the entire social
process)
- Organisation of two leadership forums for the 350 BOIRON managers
- General management of a stock-exchange-listed 4000-strong group with a presence in 63
countries
- Management of a subsidiary in the US from start-up to SME, involving $15 million in
turnover
- Deployment of zero-based budgeting methodology within an international group
An active member at the Young Managers’ Centre (CJD), since 1996, he was Chairman of
the Rhône-Alpes CJD 2002–2004. He is Chairman of ARAVIS (since December 2007), as
Rhône-Alpes MEDEF representative, an active member of the Lyons Economic and Social
Ethics Association and of Lyons Place Financière et Tertiaire.
Claude-Emmanuel Triomphe, Astrées