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1. Identify obstacles that may prohibit the potential "win-win" outcomes (the simultaneous
pursuit of social and environmental goals and financial performance) associated with
sustainability.
2. How can HR be involved with sustainability issues?
3. Identify the benefits, costs, and challenges associated with such involvement.
Solution
HR can be involved in the sustainability issues as follows:
1. Make sure there is a culture of sustainability in the organization
2. Provide people with the right support and training
3. Developing policies and procedures to support the organization's intentions for
sustainabilityObstacles that may prohibit win-win situation are:
1. Resistance from the shareholders: The shareholders invest in a company for profits and may
resist a situation where the organization invests shareholders funds in social and environmental
goals
2. Lack of knowledge and expertise: The organization may not have skilled employees in this
field who can help plan and achieve social / environmental goals
3. Insufficient resources: An organization maybe facing a constraint on financial resources
required in order to address social problems
HR can be involved in the sustainability issues as follows:
1. Make sure there is a culture of sustainability in the organization
2. Provide people with the right support and training
3. Developing policies and procedures to support the organization's intentions for
sustainabilityCosts:
1. Installation of better and environmentally friendly equipment
2. Employment of skilled employees who can handle the social and environment aspect of
business which may lead to changes in management structure
3. Implementation of stricter quality controls, increase frequency of audits, etc.
Benefits:
1. Enhanced brand image and reputation
2. More consumers attracted as the company has a good reputations in CSR related issues.
3. Increased ability to attract capital and also considered less risky and hence attract lower
discount rates
4. More transparent
5. Retain employees
Challenges:
Biggest challenge is that the costs are immediate as opposed to the benefits which are to be
achieved over a period of time. This leads to bottlenecks and resistance in going ahead with such
an involvement.

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1. Identify obstacles that may prohibit the potential win-win ou.pdf

  • 1. 1. Identify obstacles that may prohibit the potential "win-win" outcomes (the simultaneous pursuit of social and environmental goals and financial performance) associated with sustainability. 2. How can HR be involved with sustainability issues? 3. Identify the benefits, costs, and challenges associated with such involvement. Solution HR can be involved in the sustainability issues as follows: 1. Make sure there is a culture of sustainability in the organization 2. Provide people with the right support and training 3. Developing policies and procedures to support the organization's intentions for sustainabilityObstacles that may prohibit win-win situation are: 1. Resistance from the shareholders: The shareholders invest in a company for profits and may resist a situation where the organization invests shareholders funds in social and environmental goals 2. Lack of knowledge and expertise: The organization may not have skilled employees in this field who can help plan and achieve social / environmental goals 3. Insufficient resources: An organization maybe facing a constraint on financial resources required in order to address social problems HR can be involved in the sustainability issues as follows: 1. Make sure there is a culture of sustainability in the organization 2. Provide people with the right support and training 3. Developing policies and procedures to support the organization's intentions for sustainabilityCosts: 1. Installation of better and environmentally friendly equipment 2. Employment of skilled employees who can handle the social and environment aspect of business which may lead to changes in management structure 3. Implementation of stricter quality controls, increase frequency of audits, etc. Benefits: 1. Enhanced brand image and reputation 2. More consumers attracted as the company has a good reputations in CSR related issues. 3. Increased ability to attract capital and also considered less risky and hence attract lower discount rates
  • 2. 4. More transparent 5. Retain employees Challenges: Biggest challenge is that the costs are immediate as opposed to the benefits which are to be achieved over a period of time. This leads to bottlenecks and resistance in going ahead with such an involvement.