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The proposal outlines a children's story book project involving a princess named Florine who is locked in a tower by her evil stepmother, the Queen, who wants her own daughter to marry the Prince. The Prince is turned into a blue bird by the Queen but is later transformed back by a good fairy. The proposal provides details on the story plot, character ideas, production methods, target audience and deadline. The idea generation includes well-developed mind maps and mood boards depicting the different characters in the story through historical fashion references. The feedback praised the extensive details and planning demonstrated in both the proposal and idea generation aspects of the project.























































