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The document discusses Albany Associates' approach to tackling violent extremism in Africa through communication. It outlines that violent extremist groups like al Shabaab, Boko Haram, and ISIS use media to recruit. Albany Associates' approach involves assessing local issues, developing alternative narratives, delivering actionable outcomes through local partners, innovating with new technologies and actors, sustaining efforts through coaching, and evaluating progress through feedback. The approach examines extremist narratives and the information ecology to understand how narratives spread and determine the most influential communication channels to deliver counter-narratives.
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1 1 2 fatma
- 1. Footer Info/Page NoOther Client logo or name if too tall Slide breaker if required - Calibri 48pt Sub title – Calibri 30pt A L B A N Y A S S O C I AT E S Using communications to solve complex problems in challenging environments
- 2. Footer Info/Page NoOther Client logo or name if too tall Slide breaker if required - Calibri 48pt Sub title – Calibri 30pt A L B A N Y A S S O C I AT E S Tackling Violent Extremism using Technology, Innovation and Communication
- 3. Footer Info/Page NoOther Client logo or name if too tall Violent Extremism Violent Extremism in Africa: al Shabaab Boko Haram al Qaida ISIS All these groups use media as part of their tools used to recruit
- 4. Footer Info/Page NoOther Client logo or name if too tall Our approach to communicating prevention on violent extremism: • Assess – local trigger, driver and issue analysis • Develop – local capabilities and alternative narratives • Deliver - local actionable and realistic outcomes and outputs • Innovate – inclusion of creative and tech actors • Sustain – mentoring and coaching • Evaluate – iterative feedback loops matched to milestones ASSESS DEVELOP DELIVER INNOVATE SUSTAIN EVALUATE A Comprehensive Approach
- 5. Footer Info/Page NoOther Client logo or name if too tall COMMUNICATION
- 6. Footer Info/Page NoOther Client logo or name if too tall Narratives 1. Political and Military Narratives 2. Social and Personal Narrative 3. Ethnic and Clan Based Narratives 4. Religious and Ideological Narratives 5. Economic Narratives 6. Group Integrity Narrative Extremist Narratives
- 7. Footer Info/Page NoOther Client logo or name if too tall Understand their medium We then analyse and understand the medium used to spread the extremists narrative and propaganda. In the case of Africa radio is the most popular medium used.
- 8. Footer Info/Page NoOther Client logo or name if too tall Information Ecology Our preventative communication efforts focus on better understanding the information ecology. • Localised social network and stakeholder analysis • Understanding the most influential channels and devices used • Appealing content types and format • Popular media and mediums • Influential messengers Graph from SFCG report “Meet Me At the Muskani” (2017)
- 9. Footer Info/Page NoOther Client logo or name if too tall INNOVATION
- 10. Footer Info/Page NoOther Client logo or name if too tall
- 11. Footer Info/Page NoOther Client logo or name if too tall
- 12. Footer Info/Page NoOther Client logo or name if too tall
- 13. Footer Info/Page NoOther Client logo or name if too tall TECHNOLOGY
- 14. Footer Info/Page NoOther Client logo or name if too tall Tackling Extremist Narratives A mobile resource in the palm of the hand, anywhere, anytime
- 15. Footer Info/Page NoOther Client logo or name if too tall Tackling Extremist Narratives Digging deep into audience analysis
- 16. Footer Info/Page NoOther Client logo or name if too tall Examining narratives and psychology Tackling Extremist Narratives
- 17. Footer Info/Page NoOther Client logo or name if too tall Employing comprehensive campaign planning Tackling Extremist Narratives
- 18. Footer Info/Page NoOther Client logo or name if too tall Promoting the development of strategy Tackling Extremist Narratives
- 19. Footer Info/Page NoOther Client logo or name if too tall Examining various models Tackling Extremist Narratives
- 20. Footer Info/Page NoOther Client logo or name if too tall Employing behavioral change techniques Tackling Extremist Narratives
- 21. Footer Info/Page NoOther Client logo or name if too tall Looking at the power of Messengers Tackling Extremist Narratives
- 22. Footer Info/Page NoOther Client logo or name if too tall Practical Case Studies Tackling Extremist Narratives
- 23. Footer Info/Page NoOther Client logo or name if too tall Tackling Extremist Narratives Downloadable Tools – OASIS Flowchart
- 24. Footer Info/Page NoOther Client logo or name if too tall CONCLUSION Narratives can be born via a huge variety of channels, technology is only a factor as narratives will develop anyway. But by understanding the extremist narratives deployed and promoting local holistic solutions through the prism of communication we can work towards the prevention of violent extremism.
- 25. Using communications to solve complex problems in challenging environments
Editor's Notes
- My name is Fatma Ahmed and I am currently the Africa Director of Albany Associates, an international company which uses communication to solve complex problems in challenging environments.
- My presentation is focused on drawing on Albany’s experience in tackling violent extremism using technology, innovation and communication. For the next 10 minutes I will focus on concrete examples and projects that I have designed and implemented in Africa using Communication, Innovation and Technology to Prevent Violent Extremism and build resilience from the grassroot level.
- Violent extremism
- Our approach to supporting Prevention of Violent Extremism is through a comprehensive approach to promote local resilience. Our six step approach focuses on: Assess - Develop - Deliver - Innovate - Sustain - Evaluate At the heart of this approach is communication as we understand the crucial role it plays to the recruitment and radicalisation of vulnerable communities and youth at the grassroot level. This approach allows us to equip, empower and encourage content and narratives which challenge violent extremism.
- The role of communication in PVE.
- We start by first trying to understand the narrative of the extremist are deploying and their tactic. Using Somalia as an example, one of our projects classified six predominate narrative categories used for recruitment.
- The role of innovation in PVE
- Innovation lab
- Promote networking and shared knowledge
- Integrate feedback and evaluation
- The role of Technology in PVE