6. Industries and Businesses Are Buzzing
6
with Changes
Industry Based Economy Knowledge Based Economy
‘Make and Sell’ ‘Sense and Respond’
‘Goods for Elites’ ‘Goods for Everyone’
‘Mass Market’ ‘Market of One’
‘Owning Assets’ ‘Gaining Access’
‘Corporate Governance’ ‘Market Governance’
‘Just in Time’ ‘R Time’
eal
‘Local Economy’ ‘Global Economy’
‘Asymmetry of Information’ ‘Democratization of Information
‘Economics of Diminishing Returns
‘Economics of Increasing Return
Source: Marketing Moves
11. Challenges Facing Thailand…..Our Competitive Position…
Our Level of Internationalization
11
US
4
Growth in Import Share
3
2
India China
1
EU Vietnam
Singapore Philippines
0
Japan -1 1
Thailand -1 Malaysia/Indonesia
Source: WTO International Trade Statistics 2001
Growth in Export Share
12. Challenges Facing Thailand…..Our Competitive Position…
More for Less
24.9
12 12.7
Rice World 10.2 10.0 8.8 8.1
Market Share Value Created
2000
Thailand USA Vietnam India China Pakistan More
Pricing
147.9
$US/Metric Ton 25.8 _
X = 279.7 Less
-15.2
-12.9
Less More
-87.8 -91.4
6.66 6.35
4.26 Offering
4.25
3.59
3.24 3.19 3.17
Rice 2.96
2.57
Productivity
Japan Vietnam Bangladesh Philippines India
China Indonesia Brazil Myanmar Thailand
13. Challenges Facing Thailand…..Our Competitive Position…
Thai Manufacturing Sector’s Competitive Position
13
High
Level of Industry Attractiveness
• Foods • Leather
Cluster I • Garment • Electronics
• Jewelry • Auto
• Rubber • Plastic
• Wood Products • Ceramics & Glass
• Pulp & paper • Chemicals
Cluster II
•Metals
•Petrochemicals
Cluster III
Low
•Machinery
Low High
Thai Producers’ Competitiveness
14. Repositioning Thailand….
From a Ditch to a Niche !!!!
14
Strong
Nicher
Competitive
Position
Ditcher
Weak
Low High
World Market Share
15. Repositioning Thailand….
Culture as the Root of Competency
15
Germany Engineering Culture
France Chic Culture
Italy Sexy Culture
Britain Heritage Culture
Japan Technology Culture
USA Youth Culture
Thailand Human Touch
16. Repositioning Thailand….
Our Flagship Products
16
Finland Mobile Phone
Switzerland Pharmaceuticals; Tourism; Foods; Watches
Ireland Wireless Technology
Scotland Whisky; Biotechnology; Energy
India Software; Talents
Singapore Professional Services; Regional Financial Center
Thailand Foods, Tourism, Fashion, Autos, Software
Source: Moving the Nation by Dr. Suvit Maesincee
