The document describes the key stages that consumers go through in the buying process: 1) Problem recognition - consumers realize they have a problem or need that needs addressing. 2) Information search - once a problem is identified, consumers begin searching for information on possible solutions. 3) Evaluation of alternatives - consumers evaluate the potential solutions or products they have found in their search. 4) Purchase decision - after evaluating options, consumers decide whether or not to make a purchase.

1. Date:
Roll Alo. 63 S6o|20
Name- Nimal houdhaay
Page No.
ASSIn NMENT 1
BBA30S SERVICES MARKETINn
Descnbe all the Steges Consume byanq p0CEM
4)problem Recagnuhon
PutSimply, belore a puhthase Con talce place,he
CouMej mwr hauwe Q reagen e bel.ieve Hhat oha
tae a t uhese hae want o be O ho He pealee
ackuol ane he desie is cuteKnt mHe Yealih
themselue or cituation iA itesent Þemahene Hhey
theperent a pollem hor tHe uskome
)TaoTmcuhsn Serta.
nce a_poblem 18 e coamsed he whmen Seard
Oce beoany The know lhehe n iMVe and thejr
LookingoY a coluhSn. I a new Makeup 4oundeh
Hhe Loalefar oundahon 14ikSa new efigcoD
althe newet echnolo9y hoon in hey Scut looking
at rpngero-tor- farly shrauqlet (raad
3 uoluahen qAltenneives
Tw beCaue you sknd oudtomema all_tampchhen
doen ncan a Cws mey ui d Solukely_purta
0 wh product ar (eAUice Do fat noW man Hhan ey
Cud meu
*eu Coond be be he e'ved one Hharogh yeola
PnofkO moA apda)e.Becoue_ H even eo
he vmouloe Suhe ahat Hhey wanF
Lond o copcune 0hA opd d ewue Le
eir deui
LA nynt ene,

2. Date:
Page No.
yPdhose Dedcien
Sametohat Suipasinaluyhe puidhae deusism falll neayhe
P ddleo he cixCfogen o he conJume bun eceu
AthicPoi ntae CwtO meh hA ezploRd rulhpe oghe
they undeAckand pmung anol pouyment_ophcd ClndHae
anedeuidng henh to move onah d la h Hhe puose
OY not.Tati nant ot h_point hey Cauldshu decide
pwuAoUe
A need hos_been cRated Seseach has been onualehtd
and the Caskomea Los deuded to nuake C puheAeAL
khe ckages hat lead to a (anugadLGn lnawe been nthed.
do ev ta doen mean iL a cuH Hig Aconumey
Could Çhu Le lot Ma kehiaq id wE as inportom
dun
ng Hwr gtage o dung he jpevicm
6 pot _puhase gvaluadim
w Leccue punhese h bcen meLd e the pnoceM
hoy nok ende d m bat yevenu and Cusomei layalty
con be eoly lat P{ey q pw Use mude lEC
neytoale AOA he hoaes m Ecleu de Laheter Hh
dhe sahtled Caith he deutien taet wo madeoY noÍ
They eMaluote

3. Date
Page No.
y Ctplain ioual anel phchalngicalfAsn Hat
ae pehceph Go ef camUmes2
4PhyClhologita fackors-
phychDloo AQmaoYdeternanat t
Coumes behouioy Thee Lao2 e
me
huthut oe poal enouah oIAetace
ougideusitm
Soae heinpo Ktant phhnlei'tal facod ce
1mo
tivatim
hen a pensem nDkivated enouyhi ene he
ying behavioxq he peGn penm ha maunyneel
Such o çougnecds, t c needsseLuny neels
(Ot Hheseneedshe lhaiCneed Gund recunAeedd
Lace a poihn cboue ll otae heecs uence bwi
needs and Ceconyaeedd hawe He powes to mafavoic
COntumen ko by poductf Cnd Sehuicej.
(Opehtepi Sn
Conumej pACepiOM a naago 4acoy tdhat nde
Cewum@ lehavior (uslameh penceph en i qpnce
Lshehe Cuom e (olect inomoio
on_ohauta
poducH chaLateyp-ek he inkanmaten a nakea
meana4 iae a pourtzalar _podut
LeosNns
Lhena pe m buus a poduct heshe a ektoles
meHu mort aha t Hae moduct eammina(m
Ovhaenod rme Ha0ugh expemence A

4. Date
Page No.
CenDumeHs Jeamnde penls nSls and Ena.ledae.
l e s Can be aained hugh_prachce aaLaledae
Ceen be aqdtd y thnuala eypenence
(VALhde and Leliej
Coume haye ceteun ckhhde Cnd bales Louidh
Ln ence e bulno deuSG eq Consume Roued
en s akttudehae Cayrsu meA leehaVe 1 apcondinlar
Sakowardya yodu Thi aktahade plauys aSignut
Male in deginunq tae brund inege a pnduLct
2Caidl
fackor
HumeLy cneCou eins gnd hey uvecLaundmany
PeopleohoingLenLe Hheir blag luelsauwior maons
o inatafe otheh hunem and oo ish to be
Sauiall actepted in the Couey Hence eiz agina
loehawiowh s inguenced hy0hen_peopleahound then.
( fay
fanMly lays_a siqA facaut oleih shepihg Hae
bunA loeavOY G a pensn ewEm develap_p2eence
yso hud lhilalheo.cd by Lan Loadshias amsil
ProducCH Cinelcont1nU h buy he Soae pocluLAseUen
Repernce Caoupl
ALehence pop a 29up peoele wih whoa
a_ev Gr CUMoudLt inasel Generall alLHhepcople
gpop howe Camn@r buying ehev0
inheenenCe
Ond inkence ea th oth e

5. Date:
Page No.
() Paley cnd tetu
A pensen intLwented Hae oleta Le hald
heSouehTpa pensen ina uigdn fot n,ld bu
e lbelawior o ihe intwenced Largely hy d
pen uka CE0 in a campany 1aidLbua
in n hid tatuw ulea taorun ehapknyee
Lae fame company i haue ditfaAenf_
in
pktesn 2