DigiViduals are robotic avatars programmed to represent types of people on social media. Through mass web ethnography, they build rich profiles of individuals to generate insights. The document introduces Nicole, a 38-year-old jewelry designer from London, whose profile reveals interests in design, crafts, and urban life. Insights from Nicole led to an idea for creative apology or greeting candy. DigiViduals provide both qualitative understanding and quantitative social media usage data to inform new product ideas.