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06 aug task#1 - empathic design
- 1. Design Thinking Action Lab Assignment: Empathize and Define Derek Carruthers - Sydney
- 2. Insights STAKEHOLDER THINK FEEL SAY DO Problem statement Stakeholder (describe person using empathetic language) Need (needs are VERBS) Stakeholder Stakeholder Insight --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- “Lots of pressure to fit one years work into 3 terms” “Tradies has some plan set up” is an 18yr old male graduate that went into workforce “Leading up to to gratuation had a wierd vibe” “In the last few weeks the teachers were really helpful” “I didn’t have a clear path between what I wanted to do and how to get there” “mum was nervious and stressed but relieved when I graduated” “Easy to fall into the lazy lifestyle” • Subject was relaxed even when talking about events that were stress full. • Uses social networks • Enjoys sports and gameplay • Subject could have taken more advantage of available planning resources. • Felt the urgency of graduation only in final term. • Enjoyed the break that comes from graduating. • I would have liked to have done better 1) Knew what he wanted to do but couldn’t see a clear career path. 2) Accepting of accountability A young, capable, com- fortable, de-motivated a way to get more career inromation & advice to set a plan for his career
- 3. Insights STAKEHOLDER THINK FEEL SAY DO Problem statement Stakeholder (describe person using empathetic language) Need (needs are VERBS) Stakeholder Stakeholder Insight --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- “Lots of pressure to fit one years work into 3 terms” “Tradies has some plan set up” is an 18yr old male graduate that went into workforce “Leading up to to gratuation had a wierd vibe” “In the last few weeks the teachers were really helpful” “I didn’t have a clear path between what I wanted to do and how to get there” “mum was nervious and stressed but relieved when I graduated” “Easy to fall into the lazy lifestyle” • Subject was relaxed even when talking about events that were stress full. • Uses social networks • Enjoys sports and gameplay • Subject could have taken more advantage of available planning resources. • Felt the urgency of graduation only in final term. • Enjoyed the break that comes from graduating. • I would have liked to have done better 1) Knew what he wanted to do but couldn’t see a clear career path. 2) Accepting of accountability A young, capable, com- fortable, de-motivated a way to get more career inromation & advice to set a plan for his career STAKEHOLDER SAY DO “Lots of pressure to fit one years work into 3 terms” “Tradies has some plan set up” is an 18yr old male grad- uate that went into work- force “Leading up to to gratuation had a wierd vibe” “In the last few weeks the teachers were really helpful” “I didn’t have a clear path between what I wanted to do and how to get there” “mum was nervious and stressed but relieved when I graduated” “Easy to fall into the lazy lifestyle” • Subject could have taken more advantage of available planning resources. • Felt the urgency of graduatio only in final term. • Enjoyed the break that come from graduating. • I would have liked to ha better
- 4. Insights STAKEHOLDER THINK FEEL SAY DO Problem statement Stakeholder (describe person using empathetic language) Need (needs are VERBS) Stakeholder Stakeholder Insight --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- “Lots of pressure to fit one years work into 3 terms” “Tradies has some plan set up” is an 18yr old male graduate that went into workforce “Leading up to to gratuation had a wierd vibe” “In the last few weeks the teachers were really helpful” “I didn’t have a clear path between what I wanted to do and how to get there” “mum was nervious and stressed but relieved when I graduated” “Easy to fall into the lazy lifestyle” • Subject was relaxed even when talking about events that were stress full. • Uses social networks • Enjoys sports and gameplay • Subject could have taken more advantage of available planning resources. • Felt the urgency of graduation only in final term. • Enjoyed the break that comes from graduating. • I would have liked to have done better 1) Knew what he wanted to do but couldn’t see a clear career path. 2) Accepting of accountability A young, capable, com- fortable, de-motivated a way to get more career inromation & advice to set a plan for his career InsghtsTHINK FEEL --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- done 1) Knew what he wanted to do but couldn’t see a clear career path. 2) Accepting of accountability DO Problem statement Stakeholder “In the last few weeks the teachers were really helpful “I didn’t have a clear pa wanted to do and how t “mum was nervious and but relieved when I grad “Easy to fall into the lifestyle” • Subject was relaxed even w events that were stress full. • Uses social networks • Enjoys sports and gamepla A young, capable, com- fortable, de-motivated DO Problem statement Stakeholder Need Stakeholder Stakeholder Insight uate that went into work- force “In the last few weeks the teachers were really helpful” wanted to do and how to get there” “mum was nervious and stressed but relieved when I graduated” “Easy to fall into the lazy lifestyle” • Subject was relaxed even when talking about events that were stress full. • Uses social networks • Enjoys sports and gameplay • Felt the urgency of graduation only in final term. • Enjoyed the break that comes from graduating. A young, capable, com- fortable, de-motivated a way to get more career inromation & advice to set a plan for his
- 5. Insights STAKEHOLDER THINK FEEL SAY DO Problem statement Stakeholder (describe person using empathetic language) Need (needs are VERBS) Stakeholder Stakeholder Insight --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- “Lots of pressure to fit one years work into 3 terms” “Tradies has some plan set up” is an 18yr old male graduate that went into workforce “Leading up to to gratuation had a wierd vibe” “In the last few weeks the teachers were really helpful” “I didn’t have a clear path between what I wanted to do and how to get there” “mum was nervious and stressed but relieved when I graduated” “Easy to fall into the lazy lifestyle” • Subject was relaxed even when talking about events that were stress full. • Uses social networks • Enjoys sports and gameplay • Subject could have taken more advantage of available planning resources. • Felt the urgency of graduation only in final term. • Enjoyed the break that comes from graduating. • I would have liked to have done better 1) Knew what he wanted to do but couldn’t see a clear career path. 2) Accepting of accountability A young, capable, com- fortable, de-motivated a way to get more career inromation & advice to set a plan for his career SAY DO “Lots of pressure to fit one years work into 3 terms” “Tradies has some plan set up” “Leading up to to gratuation had a wierd vibe” “In the last few weeks the teachers were really helpful” “I didn’t have a clear path between what I wanted to do and how to get there” “mum was nervious and stressed but relieved when I graduated” “Easy to fall into the lazy lifestyle” FEEL Need Stakeholder Stakeholder Insight -------------------------------------- -------------------------------------- -------------------------------------- -------------------------------------- -------------------------------------- -------------------------------------- -------------------------------------- -------------------------------------- -------------------------------------- -------------------------------------- -------------------------------------- -------------------------------------- -------------------------------------- -------------------------------------- -------------------------------------- -------------------------------------- -------------------------------------- -------------------------------------- -------------------------------------- is an 18yr old male grad- uate that went into work- force between what I et there” tressed ated” zy n talking about • Felt the urgency of graduation only in final term. • Enjoyed the break that comes from graduating. clear career path. 2) Accepting of accountability a way to get more career inromation & advice to set a plan for his career FEEL --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- clear career path. 2) Accepting of accountability areer
- 6. Insights STAKEHOLDER THINK FEEL SAY DO Problem statement Stakeholder (describe person using empathetic language) Need (needs are VERBS) Stakeholder Stakeholder Insight --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- “Lots of pressure to fit one years work into 3 terms” “Tradies has some plan set up” is an 18yr old male graduate that went into workforce “Leading up to to gratuation had a wierd vibe” “In the last few weeks the teachers were really helpful” “I didn’t have a clear path between what I wanted to do and how to get there” “mum was nervious and stressed but relieved when I graduated” “Easy to fall into the lazy lifestyle” • Subject was relaxed even when talking about events that were stress full. • Uses social networks • Enjoys sports and gameplay • Subject could have taken more advantage of available planning resources. • Felt the urgency of graduation only in final term. • Enjoyed the break that comes from graduating. • I would have liked to have done better 1) Knew what he wanted to do but couldn’t see a clear career path. 2) Accepting of accountability A young, capable, com- fortable, de-motivated a way to get more career inromation & advice to set a plan for his career Insights STAKEHOLDER THINK FEEL --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- is an 18yr old male grad- uate that went into work- force • Subject could have taken more advantage of available planning resources. • Felt the urgency of graduation only in final term. • Enjoyed the break that comes from graduating. • I would have liked to have done better 1) Knew what he wanted to do but couldn’t see a clear career path. 2) Accepting of accountability
- 7. Insights STAKEHOLDER THINK FEEL SAY DO Problem statement Stakeholder (describe person using empathetic language) Need (needs are VERBS) Stakeholder Stakeholder Insight --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- “Lots of pressure to fit one years work into 3 terms” “Tradies has some plan set up” is an 18yr old male graduate that went into workforce “Leading up to to gratuation had a wierd vibe” “In the last few weeks the teachers were really helpful” “I didn’t have a clear path between what I wanted to do and how to get there” “mum was nervious and stressed but relieved when I graduated” “Easy to fall into the lazy lifestyle” • Subject was relaxed even when talking about events that were stress full. • Uses social networks • Enjoys sports and gameplay • Subject could have taken more advantage of available planning resources. • Felt the urgency of graduation only in final term. • Enjoyed the break that comes from graduating. • I would have liked to have done better 1) Knew what he wanted to do but couldn’t see a clear career path. 2) Accepting of accountability A young, capable, com- fortable, de-motivated a way to get more career inromation & advice to set a plan for his career FEEL DO Problem statement Stakeholder (describe person using empathetic language) Need (needs are VERBS) Stakeholder Stakeholder Insight ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- “Easy to fall into the lazy lifestyle” • Subject was relaxed even when talking about events that were stress full. • Uses social networks • Enjoys sports and gameplay • Felt the urgency of graduation only in final term. • Enjoyed the break that comes from graduating. A young, capable, com- fortable, de-motivated a way to get more career inromation & advice to set a plan for his career
- 8. Insights STAKEHOLDER THINK FEEL SAY DO Problem statement Stakeholder (describe person using empathetic language) Need (needs are VERBS) Stakeholder Stakeholder Insight --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- --------------------------------------- “Lots of pressure to fit one years work into 3 terms” “Tradies has some plan set up” is an 18yr old male graduate that went into workforce “Leading up to to gratuation had a wierd vibe” “In the last few weeks the teachers were really helpful” “I didn’t have a clear path between what I wanted to do and how to get there” “mum was nervious and stressed but relieved when I graduated” “Easy to fall into the lazy lifestyle” • Subject was relaxed even when talking about events that were stress full. • Uses social networks • Enjoys sports and gameplay • Subject could have taken more advantage of available planning resources. • Felt the urgency of graduation only in final term. • Enjoyed the break that comes from graduating. • I would have liked to have done better 1) Knew what he wanted to do but couldn’t see a clear career path. 2) Accepting of accountability A young, capable, com- fortable, de-motivated a way to get more career inromation & advice to set a plan for his career ------------------------ ------------------------ ------------------------ ------------------------ ------------------------ ------------------------ ------------------------ ------------------------ ------------------------ ------------------------ ------------------------ ------------------------ ------------------------ ------------------------