2. “Gamification”
• Originally developed by marketers who applied game
mechanics to incentivize behaviour.
• More recently the concept has come to mean
“applying game-design thinking to non-game
applications to make them more fun and engaging.”
3. Gamification of Movie Characters
• Give audiences ability to choose plot
progression and viewing of certain characters.
• The promise of cinema experience
interactivity has been eclipsed by videogames.
• Most popular use is still by advertisers and
pornographers. Still room for artists?
4. Ellen Page as Tracy Berkowitz
The Tracy Fragments
(Bruce McDonald, 2007)
Director made available the raw footage
for people to experiment with their own
edited versions. Interactive movie in the
Creative Process.
Oscar winner Juno. Screen Test
Ellen Page as Genre? Her ideology?
Symbol of Idealism? Typecast?
5. Ellen Page Roles include
X-Men: Days of Future Past | Kitty
Pryde, 2013
To Rome with Love | Monic, 2012
Inception | Ariadne, 2010
Juno | Juno MacGuff, 2007
The Tracey Fragments | Tracey, 2007
Hard Candy | Hayley Stark, 2005
Oscar nomination, Juno. Screen Test
Ellen Page as Genre? Her ideology?
Symbol of Idealism? Typecast?