Presentation by Nick Bogaty, Adobe

1. The Future of Digital Rights Management for Electronic Books
Nick Bogaty, Adobe Systems, Inc.
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

2. Adobe eBook Platform
Authoring Content Protection Delivery
PC/Mac
Adobe Digital
Editions
• Free, consumer application to
read & organize eBooks
for PC & Mac
Adobe InDesign Adobe Content
CS5 Server 4
InDesign CS5 export Server software for content Adobe Reader
Mobile SDK eReaders &
• Professional authoring protection Smartphones
tool with export to EPUB • Encrypt & manage rights for
& PDF EPUB & PDF eBooks • PDF/EPUB support for 50+
• Transactions are monetized dedicated eReader device models
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

3. The effects of licensable DRM
Consumer Interoperable content across devices
No juggling proprietary formats &
applications
Acquire content from bookseller of choice
Publisher Monetize content with copy-protection
Reduce production costs by using existing,
standard file formats and licensable DRM
Reduce one company lock-in/power to set
negotiating terms
Device manufacturer 1000s of compatible booksellers & libraries
providing content
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

4. Adobe eBook Channels & Devices Worldwide – Interoperable DRM
 150+ Content Server 4 operators (blue)
 1000s of channels/points of purchase
 40+ device manufacturers (red)
 50+ reading devices in market now
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

5. The Future of DRM for Digital Publications
 Will continue, no requirement for un-crackable
 Social DRM options
 DRM will not be a standalone business for Adobe digital
publishing
 DRM will be a component in a suite of distribution and
syndication services offered in a platform
 DRM/encryption should not be the basis for value added
services and merchandising capabilities. Those should be
standalone services not tied to encryption whenever possible.
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

6. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.