The document discusses trends in agriculture and logistics, including global supply chains and increased focus on food quality and traceability. It proposes an approach called "fresh logistics" to redesign supply chains for perishable foods using modeling, testing, and case studies. Examples presented include replacing air cargo with sea shipping for some fruits and designing optimal fresh-cut pineapple chains between Ghana and Europe. The approach aims to balance costs, quality, and environmental impacts through techniques like regional production clustering in "agroparks."
Using Market Research to Drive Retail ResultsWinston Ledet
Hiri Presentation Fall 2011. This presentation presents the Premium Retail Framework for Retail sales growth and ties several of the lever for growth to market research capabilities and needs
Analytics have become a vital element in grocery retailers’ toolboxes, helping them to hone in on best practices in order to improve customer service. From space management and promotion planning to price optimization and assortment planning, analytics are delivering the insights that help grow the business and improve the bottom line.
Retailers around the world are finding success with insight-driven analytics. Representing the largest grocery cooperative in Finland, Ilkka Alarotu from the S Group will share his expertise and experiences with analytics in an upcoming webinar.
Joining Alarotu during the webinar, industry consultant Jim Hertel from Willard Bishop will discuss his perspective on the benefits of analytics; and Cyndy Renfrow from SAS will share grocery case studies highlighting innovation and analytics.
Using Market Research to Drive Retail ResultsWinston Ledet
Hiri Presentation Fall 2011. This presentation presents the Premium Retail Framework for Retail sales growth and ties several of the lever for growth to market research capabilities and needs
Analytics have become a vital element in grocery retailers’ toolboxes, helping them to hone in on best practices in order to improve customer service. From space management and promotion planning to price optimization and assortment planning, analytics are delivering the insights that help grow the business and improve the bottom line.
Retailers around the world are finding success with insight-driven analytics. Representing the largest grocery cooperative in Finland, Ilkka Alarotu from the S Group will share his expertise and experiences with analytics in an upcoming webinar.
Joining Alarotu during the webinar, industry consultant Jim Hertel from Willard Bishop will discuss his perspective on the benefits of analytics; and Cyndy Renfrow from SAS will share grocery case studies highlighting innovation and analytics.
Comparative report on lifestyle study in thailand, indonesia and vietnam in 2014
Research Method:
Online research
Fieldwork Period
December 2014
Research Area
Vietnam, Indonesia, Thailand
Respondent Criteria
Male / Female, 18 years old and above
Sample Size
Thailand (n=532)
Indonesia (n=500)
Vietnam (n=600)
Number of Questions
30 Main Questions
Survey Content
General Attitude About Life
Occupation
Shopping Habits
Money & Savings
Leisure & Recreation
7-Eleven is number 1 franchising in the world.
This presentation is about supply chain strategy in the 7-Eleven store.
Source: From many source and many presentation
Chatham House Presentation for Bill & Melinda Gates FoundationSteve Homer
The procurement for development forum at Chatham house brings together UK retailers to discuss opportunities to invest more in Sub Sahran Africa supply chains
Comparative report on lifestyle study in thailand, indonesia and vietnam in 2014
Research Method:
Online research
Fieldwork Period
December 2014
Research Area
Vietnam, Indonesia, Thailand
Respondent Criteria
Male / Female, 18 years old and above
Sample Size
Thailand (n=532)
Indonesia (n=500)
Vietnam (n=600)
Number of Questions
30 Main Questions
Survey Content
General Attitude About Life
Occupation
Shopping Habits
Money & Savings
Leisure & Recreation
7-Eleven is number 1 franchising in the world.
This presentation is about supply chain strategy in the 7-Eleven store.
Source: From many source and many presentation
Chatham House Presentation for Bill & Melinda Gates FoundationSteve Homer
The procurement for development forum at Chatham house brings together UK retailers to discuss opportunities to invest more in Sub Sahran Africa supply chains
1. Fresh Logistics:
New Opportunities with
an integral approach
Toine Timmermans
Wageningen UR
Quality in Chains
toine.timmermans@wur.nl
Enhancing Export Competitiveness of Asian Fruits 2006
page 1
Agenda
• The agriculture supply chain
• Dominant Trends in agriculture
• Trends in agriculture logistics
• Fresh logistics: An impulse for Supply
Chain – redesign
• Case descriptions
• Conclusions
Enhancing Export Competitiveness of Asian Fruits 2006
page 2
2. Extending fresh borders
Modality shift:
From airplane to
reefer container
Enhancing Export Competitiveness of Asian Fruits 2006
page 3
The Agriculture Supply Chain
Primary Trade / Processing Retailing /
Production Storage distribution
Enhancing Export Competitiveness of Asian Fruits 2006
page 4
3. Dominant Trends in Agriculture Supply Chains
• Dominant power of big retailing companies
• Supply Chain Consolidation
• Outsourcing
• Increased focus on traceability
• Wider sourcing of supplies: more and more globally
– Lower prices (low cost countries)
– Diversification of the product range beyond what can be
produced locally
– Year round product availability
– Advances in IT have increased the visibility of long
supply chain and therefore easier to manage
Enhancing Export Competitiveness of Asian Fruits 2006
page 5
Trends in Agriculture Logistics
• Global supply networks
– Spatial concentration of production: economies of scale.
– Inventory centralization
– Longer distance movements: trunk/line – haul and local delivery operation.
– Client order decoupling point: “To get closer to market”
Inkoop Onderdelen Assemblage Distributie Verkoop
fabricage
KOOP
Maken voor lokale
en
viteit voorraad
e acti KOOP
eerd
g gebas
Maken voor centrale voorraad
lannin
Op p KOOP
Assembleren op order
KOOP
Maken op order
iten
KOOP a ctivite
Inkoop en maken op order erichte
Klantg
Enhancing Export Competitiveness of Asian Fruits 2006
page 6
4. Trends in Agriculture Logistics
“Efficiency” “Responsiveness”
• Demand pull from POS data
• Demand push: forecast
• Quick Response / ECR
• Floating stock
• Break bulk / pre-pick and cross – dock via
• Modularity RDC’s
• Value added services • Flexible production schemes
• Variety of transport modes • Predominantly road transport
Enhancing Export Competitiveness of Asian Fruits 2006
page 7
Product Quality
Fresh Logistics: Trade-off analysis
Costs Service
Enhancing Export Competitiveness of Asian Fruits 2006
page 8
5. Trends in Agriculture Logistics
• Technological innovation
Enhancing Export Competitiveness of Asian Fruits 2006
page 9
Trends in Agriculture Logistics
• Intermodality / modal shift
– Wider sourcing of supplies: sea/air – road transport
– Supply chain costs: intense competition commodities
– Increased transaction - volume due to consolidation
– Limitations road transport: congestion, pricing, regulation, …..
Enhancing Export Competitiveness of Asian Fruits 2006
page 10
6. Fresh Logistics: An impulse for Supply Chain redesign
+ =
Initial Quality Conditions Shelf life
“Logistics Opportunities”
Supply Chain Configuration and Added Value
concepts (e.g. ready to eat products)
Enhancing Export Competitiveness of Asian Fruits 2006
page 11
Fresh Logistics: An impulse for Supply Chain
redesign
• Simulation and scenario – analysis: Aladin
Agents:
• Food factory or grower: biological variation
• Transportation unit: type of transport + settings?
• Storing / distribution unit: climate control settings?
• Food product: specific product + quality decay model
• Demand controller
“Impact of different supply chain configurations / use of different transport modes on:
shelf life, service, cost”: Potential Solutions
Enhancing Export Competitiveness of Asian Fruits 2006
page 12
7. Fresh Logistics: An impulse for Supply Chain
redesign
• Testing
Enhancing Export Competitiveness of Asian Fruits 2006
page 13
Fresh Logistics: An impulse for Supply Chain
redesign
• Pilot scale testing
Enhancing Export Competitiveness of Asian Fruits 2006
page 14
8. Fresh Logistics: An impulse for Supply Chain
redesign
Enhancing Export Competitiveness of Asian Fruits 2006
page 15
Case: From air cargo to deep sea shipping
Replace air by sea
transport:
• Product: initial quality,
cv’s
• Climate conditions
• Packaging
• Logistics:
– lead time
– organisation
• Integral solution Enhancing Export Competitiveness of Asian Fruits 2006
page 16
9. Case: From air cargo to deep sea shipping
Enhancing Export Competitiveness of Asian Fruits 2006
page 17
Case: Optimal fresh cut pineapple chain Ghana –
Rotterdam
Scenario 1 Boat transport chain
Sea harbour Ghana Rotterdam
Local production
Importer
Barendrecht
(storage)
(portioning and order picking)
Enhancing Export Competitiveness of Asian Fruits 2006
page 18
10. Case: Optimal fresh cut pineapple chain Ghana –
Rotterdam
Scenario 2 Local processing – Air transport chain
Airport Ghana Amsterdam
Processing & portioning
Local Production
Barendrecht
(storage & order picking)
Enhancing Export Competitiveness of Asian Fruits 2006
page 19
Case: Optimal fresh cut pineapple chain Ghana –
Rotterdam
Scenario 3 Air transport chain
Airport Ghana Amsterdam
Processing (bulk)
Local Production
Barendrecht
(portioning and order picking)
Enhancing Export Competitiveness of Asian Fruits 2006
page 20
11. Case: Regional Consolidation
movie
Enhancing Export Competitiveness of Asian Fruits 2006
page 21
Agro parks: A systems innovation in the concept of urban
agrofood production and processing
• Spatial clustering of different agro-production chains
• Spatial combination of agro-processing and non-agro
functions (building, industrial estate or region)
• Scale increase in production further enables industrial
processing
• Application of principles of industrial ecology, i.e. mutual
use of waste and by-products
• Reduction of transport and veterinary risks
• CRUX: clustering provides context for sustainable
innovations
Enhancing Export Competitiveness of Asian Fruits 2006
page 22
12. Agropark development: From traditional production
towards chain production
Raw Processing
Materials
Enhancing Export Competitiveness of Asian Fruits 2006
page 23
Basic principle: Systems redesign while focussing on
issues that matter in sustainable development.
• Planet: From focus on production chain towards
focus on flows of energy and matter.
• People: From focus on the technical system
towards focus on organisation and knowledge
management.
• Profit: Focus on integral production network for
improved chain relations, cost reduction and
quality management.
Enhancing Export Competitiveness of Asian Fruits 2006
page 24
13. Agro Park: Examples
WAZ-Holland Park, Changzhou, China
Central residents
Green environment
and service district
industrial district
Eco-Agro
sightseeing
district
(Agropark)
Ecological
recreation
district
鬲湖
Gehu Lake
• Park is part of suburban development plan for Changzhou City:
• Replacement existing agricultural holdings elsewhere in the polder.
• Recreation and sightseeing function for local residents.
• Theme in the park Holland landscape and agriculture.
Enhancing Export Competitiveness of Asian Fruits 2006
page 25
WAZ-Holland Park (China)
Central processing
of remainders and Composting Pot plants
by products facility
Mushrooms
Vegetables in
multi-story
greenhouse Deer
Chicken
Bonsai
Turtles
Dairy
• Spatial clustering of Chinese and Dutch Holdings.
• Intensive exchange of remainders and byproducts in central processing unit.
• Combination with market place and sightseeing park
• Planned start: 2007
Enhancing Export Competitiveness of Asian Fruits 2006
page 26
14. Combination of agropark, market place and
sightseeing park in WAZ-Holland Park
Market place:
•Education
•Showcase
•Hotels & restaurants
•Sales
Sightseeing
Park
•Recreation
•Education
•Demonstration
•Restaurants
Enhancing Export Competitiveness of Asian Fruits 2006
page 27
Conclusions
• Agrifood chains & networks are getting more
dynamic, insecure and complex
• Robust logistic redesign needs a multidisciplinary
and integral approach
• Modeling, visualization & simulation tools can
connect different disciplines
• Type of cases: from pragmatic, business driven to
visionary and ambitious
Enhancing Export Competitiveness of Asian Fruits 2006
page 28
15. Thanks for your attention
Agrotechnology & Food Sciences Group
Wageningen University & Research centre
Enhancing Export Competitiveness of Asian Fruits 2006
page 29