Compliance Strategies – Identifying and Combating Affiliate Fraud
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The document discusses compliance in affiliate marketing. It covers the three stages of compliance: identifying deceptive practices, weeding out rogue publishers, and ongoing monitoring of existing publishers. Some deceptive practices mentioned include domain squatting, spamming, faking clicks or sales, and brand bidding. The document also notes some signs that could indicate non-compliant activity, such as abnormal sales patterns. It concludes by mentioning potential future developments in compliance, such as new FTC regulations and increased international collaboration.
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- 2. The Three Stages of Compliance Identifying Deceptive Practices The Future of Compliance
- 3. Don’t pay for unearned commissions Increased PPC costs and lowered ad rankings Hurts network/advertiser relationships and other affiliates Brand misrepresentation or poor impressions Potential criminal consequences
- 4. Weeding out rogue publishers Assimilating new technologies Implementing new regulatory initiatives
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- 10. High conversion rates Poor quality sites driving high sales volume Hard to reach publisher Masked URLs, redirects Large volumes of sales during abnormal hours
- 11. Domain Squatting with free hosting, like Google’s Blogspot or Wordpress ◦ Combines brand name discount code or variations within site title (advertiser name + keyword) ◦ Can hide last referrer with this method
- 12. Combining misspelled domains with scraped content from legit sites. Free web-based email, spoofing website identity to get onto a network.
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