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Finding Stories & Angles
              Lizabeth A. Walsh, MJE
Stories are everywhere
Be interested to create an interesting story.
   If you act like you care about people, you will have
   opportunities to care about them.
   If you care about them, you will want to tell their
   stories.
         Whole   school surveys
         Assigned beats
         Focus groups
         Randomly selected students
         Specifically selected students
         Teacher recommendations
         Open your eyes and ears
         Ask people about themselves
Video 1
http://www.cbsnews.com/2100-500617_162-
6084880.html
Whole school surveys
 Obtain    administrative approval
 Get    teacher buy-in (bribes can work)
 Have    teachers support your goal
 Do    it on one day, collect it that day
 Sort& read all the surveys as a sponge
 activity or “bonus time” activity (this can
 be extra credit, an assigned grade, or a
 “work night” activity)
Assigned beats
 Journalistic   approach to coverage
 Setup a system for getting and reporting
 information
 Have  share time so staffers are made aware
 of interesting events (overlap coverage)
A regular beat report IS a grade and has
 academic merit
Video 2
 http://www.cbsnews.com/video/watch/?
 id=618642n
Focus Groups
 Invitations-   specific vs. general topics
 Scheduled     events- organized & prepared
 On-the-spot-     stop in to a meeting
 Surveys-     tailor questions to each group
 Infiltrate   the group- have staffers join
Randomly selected students
   Throw    a dart
   Every   Nth person
   Color   of the day
   Musical   pointing
Video 3
 http://www.cbsnews.com/video/watch/?
 id=618642n
Specifically selected students
   Everyone   who had only 1 entry last year
   Students
           who are in a given group or
    demographic designation
   Students   our staffers know (1 degree)
   Students   staffers’ friends know (2 degrees)
   Students   the friends know (3 degrees)
Teacher recommendations
  Emails   to teachers
  Don’t   just ask for “kids who are different”
  Counselors   also have access to students
  Can   be standouts or just interesting
Video 4
 http://www.cbsnews.com/video/watch/?
 id=618642n
Open your eyes & ears
 Hallway    observations are valuable
 Stay   IN at lunch
 Go   OUT at lunch
 Come    to school extra early
 Stay   extra late
 Make   it a contest to find the best story
Ask people about themselves
   Insteadof staying in your comfort zone,
   begin conversations with others
   Comment    on a piece of clothing, an
   accessory, a homework assignment, a
   situation, the weather- whatever
   Learn to ask questions and listen more
   than you talk- the one who leaves with the
   most information wins, and you want to win.
Angles & Approaches
NEWS VALUES
Proximity
Currency / Timeliness
Impact
Prominence
Conflict
Entertainment
Video 5
http://www.cbsnews.com/video/watch/?
id=6083691n
Proximity
 How   close is the event to your school?
 Isthe event in your town or surrounding
  area? (city, county, region, state, country, etc.)
 How   much is it reported in local news?
 Ifit’s not close, it doesn’t have proximity,
  but that doesn’t remove it from the list, it
  just doesn’t get full points for MOST
  IMPORTANT
Currency / Timeliness
 Since
      the book comes out in May (or
 August), it needs to be a story that still
 matters.
 Historical   content matters.
 Evergreen    material matters.
Impact
 How    many people were affected?
 In   what way were they affected?
 How    significant were the effects?
 How    many people could relate to this?
Prominence
 Important   people matter to others.
 Famous   people anchor the year in their
  timeliness or popularity
 Student Body Officers, Elected Queens &
  Kings, Teachers & Administrators, etc.
 Politicians,
             School Board members,
  Superintendent, etc.
Conflict
 If   it bleeds, it leads (gross!)
 Teenagers     can relate to drama
 We like to hear about a problem- we get
  emotionally involved
 People     who overcome tragedy are inspiring
Entertainment
 Funny   isn’t universal, but it’s close
 Bizarre   traits or events catch our attention
 Thisis pretty much the excuse for telling a
 story when it doesn’t have any other news
 value at all
All materials presented…
   Remain the property and copyright of the various
    owners of the original works.
   These yearbook samples were presented at BALFOUR
    workshops for the benefit of their clients and
    customers.
   Please do not alter these presentations.
   Use of these shows is intended only for individual
    adviser-to-staff classroom teaching, not for publication
    or reproduction in any form for any type of
    presentation at a conference, camp, convention, or
    gathering of multiple schools’ staffs.

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01 finding stories

  • 1. Finding Stories & Angles Lizabeth A. Walsh, MJE
  • 2. Stories are everywhere Be interested to create an interesting story. If you act like you care about people, you will have opportunities to care about them. If you care about them, you will want to tell their stories. Whole school surveys Assigned beats Focus groups Randomly selected students Specifically selected students Teacher recommendations Open your eyes and ears Ask people about themselves
  • 4. Whole school surveys  Obtain administrative approval  Get teacher buy-in (bribes can work)  Have teachers support your goal  Do it on one day, collect it that day  Sort& read all the surveys as a sponge activity or “bonus time” activity (this can be extra credit, an assigned grade, or a “work night” activity)
  • 5. Assigned beats  Journalistic approach to coverage  Setup a system for getting and reporting information  Have share time so staffers are made aware of interesting events (overlap coverage) A regular beat report IS a grade and has academic merit
  • 7. Focus Groups  Invitations- specific vs. general topics  Scheduled events- organized & prepared  On-the-spot- stop in to a meeting  Surveys- tailor questions to each group  Infiltrate the group- have staffers join
  • 8. Randomly selected students  Throw a dart  Every Nth person  Color of the day  Musical pointing
  • 10. Specifically selected students  Everyone who had only 1 entry last year  Students who are in a given group or demographic designation  Students our staffers know (1 degree)  Students staffers’ friends know (2 degrees)  Students the friends know (3 degrees)
  • 11. Teacher recommendations  Emails to teachers  Don’t just ask for “kids who are different”  Counselors also have access to students  Can be standouts or just interesting
  • 13. Open your eyes & ears  Hallway observations are valuable  Stay IN at lunch  Go OUT at lunch  Come to school extra early  Stay extra late  Make it a contest to find the best story
  • 14. Ask people about themselves  Insteadof staying in your comfort zone, begin conversations with others  Comment on a piece of clothing, an accessory, a homework assignment, a situation, the weather- whatever  Learn to ask questions and listen more than you talk- the one who leaves with the most information wins, and you want to win.
  • 15. Angles & Approaches NEWS VALUES Proximity Currency / Timeliness Impact Prominence Conflict Entertainment
  • 17. Proximity  How close is the event to your school?  Isthe event in your town or surrounding area? (city, county, region, state, country, etc.)  How much is it reported in local news?  Ifit’s not close, it doesn’t have proximity, but that doesn’t remove it from the list, it just doesn’t get full points for MOST IMPORTANT
  • 18. Currency / Timeliness  Since the book comes out in May (or August), it needs to be a story that still matters.  Historical content matters.  Evergreen material matters.
  • 19. Impact  How many people were affected?  In what way were they affected?  How significant were the effects?  How many people could relate to this?
  • 20. Prominence  Important people matter to others.  Famous people anchor the year in their timeliness or popularity  Student Body Officers, Elected Queens & Kings, Teachers & Administrators, etc.  Politicians, School Board members, Superintendent, etc.
  • 21. Conflict  If it bleeds, it leads (gross!)  Teenagers can relate to drama  We like to hear about a problem- we get emotionally involved  People who overcome tragedy are inspiring
  • 22. Entertainment  Funny isn’t universal, but it’s close  Bizarre traits or events catch our attention  Thisis pretty much the excuse for telling a story when it doesn’t have any other news value at all
  • 23. All materials presented…  Remain the property and copyright of the various owners of the original works.  These yearbook samples were presented at BALFOUR workshops for the benefit of their clients and customers.  Please do not alter these presentations.  Use of these shows is intended only for individual adviser-to-staff classroom teaching, not for publication or reproduction in any form for any type of presentation at a conference, camp, convention, or gathering of multiple schools’ staffs.