Boradkar discusses how designers risk having their work alienated from them under capitalism as products are exploited for profit. He argues it is important for designers to maintain autonomy in their practice. Boradkar also examines how Foucault's concept of a "splendid ethos" could be applied to designing lifestyle with freedom for oneself and others to enjoy, grounded in knowledge of one's life and appetites rather than guilt or judgment. The document questions how design practice can exist in modern fragmented life and what affirmative practice would look like in the context of extreme industrial rationality.
