The document analyzes the social media performance of major UK supermarket chains on Twitter from November 22nd to December 22nd 2014. It finds that Tesco has the largest Twitter audience, while Sainsbury's had the highest growth in followers. Overall engagement was highest for Waitrose and lowest for Whole Foods according to the SocialWin analysis metrics of audience, growth, posting, interaction and engagement.
We have analysed the Twitter activity of these UK newspapers: The Independent, The Guardian, Daily Mirror, The Telegraph, The Sun , Daily Mail, The Times of London, Daily Star, Daily Express.
We have analysed the Twitter activity of these UK basketball teams: Leicester Riders, Manchester Giants, The Newcastle Eagles, Plymouth Raiders, Worcester Wolves, Glasgow Rocks, London Lions, Sheffield Sharks, Surrey United
We have analysed the Twitter activity of these UK singers: One Direction, Adele, Coldplay, Jessie J, Ed Sheeran, Lily Allen, Olly Murs, Cheryl Cole, Cher Lloyd
We have analysed the Twitter activity of these soft drinks UK brands: Red Bull, Innocent Drinks, Rockstar Energy, Mountain Dew, J2O, Cola-Cola, Gatorade, Monster Energy, Ribena, Fanta, Lucozade and Robinsons Squashd.
We have analysed the Twitter activity of these UK newspapers: The Independent, The Guardian, Daily Mirror, The Telegraph, The Sun , Daily Mail, The Times of London, Daily Star, Daily Express.
We have analysed the Twitter activity of these UK basketball teams: Leicester Riders, Manchester Giants, The Newcastle Eagles, Plymouth Raiders, Worcester Wolves, Glasgow Rocks, London Lions, Sheffield Sharks, Surrey United
We have analysed the Twitter activity of these UK singers: One Direction, Adele, Coldplay, Jessie J, Ed Sheeran, Lily Allen, Olly Murs, Cheryl Cole, Cher Lloyd
We have analysed the Twitter activity of these soft drinks UK brands: Red Bull, Innocent Drinks, Rockstar Energy, Mountain Dew, J2O, Cola-Cola, Gatorade, Monster Energy, Ribena, Fanta, Lucozade and Robinsons Squashd.
We have analysed the Twitter activity of these british local governments: London (London Councils gather the 33 councils of the city of London), Glasgow, Manchester, Belfast City Council, Birmingham, Cardiff, Coventry, Newcastle, Edinburgh, Bristol, Liverpool, Leeds, Sunderland, Brighton, Nottingham and Sheffield.
We have analysed the Twitter activity of these UK comedians: Eddie Izzard, Stephen Fry, Russel Brand, Graham Linehan, Jimmy Carr, Simon Pegg, Alan Carr, Marcus Brigstocke, and Dom Joly.
Social Media Report European Monarchies 2014SocialWin
We have analysed the Twitter activity of the European monarchies: Casa del S.M. el Rey (Spain), British Monarchy (U.K.), Det Kongelige off (Norway), Sveriges Kungahus (Sweden), Belgian Royal Palace (Belgium), Koninklijk Huis (Netherlands), Gouverment Monaco (Monaco), Palais Princier Monaco (Monaco)
Social Media Report Italian Political Parties 2014SocialWin
We have analysed the Twitter activity of the most important italian political parties: Partito Democratico, Forza Italia, Movimento 5 Stelle, Lega Nord Padania e Sinistra e Libertà.
Social Media Report UK Political Parties 2014SocialWin
We have analysed the Twitter activity of the most important UK political parties: The Labour Party, The Conservatives, Liberal Democrats, UKIP, British National Party and The Green Party.
Social Media Report France Soccer´s Teams 2014SocialWin
We have analysed the Twitter activity of the most important France Soccer’s Teams: Paris Saint Germain, Olympique Marseille, Olympique Lyonnaise, AS Monaco, FC Nantes, FC Girondinis Bordeaux, Stade de Reims and AS Sainte Etienne.
Report about how the UK Soccer’s Teams are doing in Twitter, we choose the top 7 soccer’s team in UK with more audience: Manchester United, Chelsea FC, Arsenal FC, Liverpool FC, Tottenham Hotspur, Manchester City FC, Everton, and monitoring for one week. We have monitored the following key indicators: audience, interaction, engagement, activity, growth and posting.
SocialWin Report: Soccer's Team Germany in Social MediaSocialWin
We choose the 5 teams with more followers and we monitored them during a week. This teams are FC Schalke 04,FC Bayern Munchen, Borussia Dortmund, SV Verder Bremen and Bayer 04 Leverkusen. We monitored the following key indicators: audience, interaction, engagement, activity, growth and posting.
[Case Study: Data-Driven PR] TheQuint.com vs. Scoopwhoop vs. Newshunt vs. Ne...Boring Brands
In a world where everything is data-driven, why should public relations be left behind? That's why we developed www.wizikey.com, the ultimate DIY tool for PR management. This case study looks at how the PR efforts of top news apps startups stack up for the year 2014.
Mobile First. Mobile Now. A Look at Mobile Media ConsumptionMichael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff – at the Business Development Institute B2B Mobile Leadership Forum in NYC on May 23, 2013 (#bd1 ). This presentation takes a look at the changing media consumption habits in the US and how the usage of mobile devices is changing the ways that marketers – and specifically B2B Marketers – need to think about the content that they are producing.
Do you know how your brand is perceived online? Learn about the different kinds of reports you can get to better understand your band's online perception and effectiveness.
Brand positioning on social media - infographic by Weekend NutsWeekend Nuts
Dear Business Owner:
1. Did you know that 80% of decision makers FIRST find their vendors, mostly via Social Media?
2. And that 60% of Sales Cycle is over even BEFORE your buyer reaches out to you?
This infographic is all about such fun facts and figures that compels us to rethink our positioning and visibility on Social Media.
Best Wishes,
Rupa Patil
Founder - Weekend Nuts
Certified Event Planner & Brand Promoter
www.WeekendNuts.com
Retener o morir: Estrategias para retener fansSocialWin
Presentación de la charla de Marc Noguera, Product Marketing en Intelectium "Estrategias para retener fans" realizada en el evento We Love Social Metrics (www.welovesocialmetrics.com)
We have analysed the Twitter activity of these british local governments: London (London Councils gather the 33 councils of the city of London), Glasgow, Manchester, Belfast City Council, Birmingham, Cardiff, Coventry, Newcastle, Edinburgh, Bristol, Liverpool, Leeds, Sunderland, Brighton, Nottingham and Sheffield.
We have analysed the Twitter activity of these UK comedians: Eddie Izzard, Stephen Fry, Russel Brand, Graham Linehan, Jimmy Carr, Simon Pegg, Alan Carr, Marcus Brigstocke, and Dom Joly.
Social Media Report European Monarchies 2014SocialWin
We have analysed the Twitter activity of the European monarchies: Casa del S.M. el Rey (Spain), British Monarchy (U.K.), Det Kongelige off (Norway), Sveriges Kungahus (Sweden), Belgian Royal Palace (Belgium), Koninklijk Huis (Netherlands), Gouverment Monaco (Monaco), Palais Princier Monaco (Monaco)
Social Media Report Italian Political Parties 2014SocialWin
We have analysed the Twitter activity of the most important italian political parties: Partito Democratico, Forza Italia, Movimento 5 Stelle, Lega Nord Padania e Sinistra e Libertà.
Social Media Report UK Political Parties 2014SocialWin
We have analysed the Twitter activity of the most important UK political parties: The Labour Party, The Conservatives, Liberal Democrats, UKIP, British National Party and The Green Party.
Social Media Report France Soccer´s Teams 2014SocialWin
We have analysed the Twitter activity of the most important France Soccer’s Teams: Paris Saint Germain, Olympique Marseille, Olympique Lyonnaise, AS Monaco, FC Nantes, FC Girondinis Bordeaux, Stade de Reims and AS Sainte Etienne.
Report about how the UK Soccer’s Teams are doing in Twitter, we choose the top 7 soccer’s team in UK with more audience: Manchester United, Chelsea FC, Arsenal FC, Liverpool FC, Tottenham Hotspur, Manchester City FC, Everton, and monitoring for one week. We have monitored the following key indicators: audience, interaction, engagement, activity, growth and posting.
SocialWin Report: Soccer's Team Germany in Social MediaSocialWin
We choose the 5 teams with more followers and we monitored them during a week. This teams are FC Schalke 04,FC Bayern Munchen, Borussia Dortmund, SV Verder Bremen and Bayer 04 Leverkusen. We monitored the following key indicators: audience, interaction, engagement, activity, growth and posting.
[Case Study: Data-Driven PR] TheQuint.com vs. Scoopwhoop vs. Newshunt vs. Ne...Boring Brands
In a world where everything is data-driven, why should public relations be left behind? That's why we developed www.wizikey.com, the ultimate DIY tool for PR management. This case study looks at how the PR efforts of top news apps startups stack up for the year 2014.
Mobile First. Mobile Now. A Look at Mobile Media ConsumptionMichael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff – at the Business Development Institute B2B Mobile Leadership Forum in NYC on May 23, 2013 (#bd1 ). This presentation takes a look at the changing media consumption habits in the US and how the usage of mobile devices is changing the ways that marketers – and specifically B2B Marketers – need to think about the content that they are producing.
Do you know how your brand is perceived online? Learn about the different kinds of reports you can get to better understand your band's online perception and effectiveness.
Brand positioning on social media - infographic by Weekend NutsWeekend Nuts
Dear Business Owner:
1. Did you know that 80% of decision makers FIRST find their vendors, mostly via Social Media?
2. And that 60% of Sales Cycle is over even BEFORE your buyer reaches out to you?
This infographic is all about such fun facts and figures that compels us to rethink our positioning and visibility on Social Media.
Best Wishes,
Rupa Patil
Founder - Weekend Nuts
Certified Event Planner & Brand Promoter
www.WeekendNuts.com
Retener o morir: Estrategias para retener fansSocialWin
Presentación de la charla de Marc Noguera, Product Marketing en Intelectium "Estrategias para retener fans" realizada en el evento We Love Social Metrics (www.welovesocialmetrics.com)
"Twitter academy: métricas clave" by Thomas BartczakSocialWin
Presentación de "Twitter Academy: métricas clave" realizada por Thomas Bartczak, CEO/Founder de SocialWin durante el evento We Love Social Metrics, 2ª Edición.
This whitepaper presents the key elements that ought to be in place in order to increase sales and profitability through improved store performance. Effective daily management enables stores to tackle the issues appropriately and to take immediate actions to handle them.
Every time you enter a retail store, your shopping experience has been extensively planned, from the items you see for sale to the layout and design of the store. Many times these decisions are made by someone working in retail operations, or the area of retail concerned with the day-to-day functions of stores
Key Performance Indicators (KPIs) should be used to understand performance and drive better decision-making. However, most companies struggle to find the vital few KPIs. Here is a list of the 25 top KPIs is use today.
SocialWin Report: Soccer's Team's Italy in social mediaSocialWin
Social Media Report about the performance of italian soccer’s team on Twitter. We choose the 7 teams with more followers in this social network: AC Milan, Juventus FC, F.C. Internazionale, AS Roma, ACF Fiorentina, SS Lazio, Torino Football Club. We monitored this insights: audience, interaction, engagement, growth and posting.
The insights that analytics tools provide are extremely crucial for modern-day marketing. If done right, analytics tools can help you in analyzing your target audience and tailoring targeted marketing strategies for maximum reach & engagement. Visit Trackmyhashtag and try it's free trial today.Visit : https://www.trackmyhashtag.com/
Social Media has a strong influence on consumer behaviour and brand commitment. It is part of a new “word of mouth” culture where recommendations are not only given and received amongst family and friends - but amongst a much wider audience. New business models such as group buying, move far beyond a recommendation to an immediate call to action from friends.
Consumers are now used to read other peoples’ comments and that influence their purchase decisions. There are also many consumers who write comments and want to influence companies in doing so. The consumer wants to be heard and enter into a dialog with companies as opposed to the former one-way communication. These trends show the importance of social media conversation and suggests that social media will gain even more importance in the future than it already does. TNS supports Clients in finiding new insights for Growth
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing decision makers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, social media insights are now a “must-have” for understanding these decision makers in a way that becomes truly actionable.
With that in mind, we developed this report: “How Top Marketers at Mid-Size Companies Engage on Twitter” to provide insights into the patterns and behaviors of marketing decision makers with a special focus on those that work at companies ranging from 50 – 5,000 employees. This report reveals insights about these senior marketers to help you answer questions such as:
How do marketers at mid-size companies describe themselves on the Social Web?
Which social networks are these marketers active on?
What topics and people are they talking about?
Which media sources do these marketing professionals consume and share?
Which brands and people most influence marketing leaders at mid-size companies?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing professionals at mid- size companies, and getting them to take the actions you care about most.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Sprout Social and our customers are on the front lines of global social media management. In only a few short years, Sprout has seen first hand how consumers now use Facebook and Twitter as their primary means of communication with businesses. This shift has opened the door for free communication between brands and customers—but how are companies responding to the change?
In December 2013, we explored that question with The Sprout Social Index: Engagement & Customer Care. Our first installment uncovered the dramatic surge in inbound messages to brands, variations in social behavior across
Facebook and Twitter, and social data across 15 dierent industries.
For our second edition of The Sprout Social Index, we’ve benchmarked behavioral changes from the previous four quarters and uncovered continued trends, surprising shifts, and troublesome stats.
From the data, it is clear that an increasing portion of consumer-business interactions are moving past traditional phone and email into social media and mobile. The current status quo of silence and slow response from brands won’t be tolerated much longer. Businesses need to figure it out
and accommodate for the shift in communication or risk their
sustainability and profitability.
In this Index, we’ll explore the evolving social customer care landscape, identify industries that are excelling and note those that need improvement.
This social media brand assessment was created for a class project for UCLA extension in Q1 2018. The template provides a useful checklist and filter for grading and analyzing a brand externally.
Viceland is one of my favorite brands. I distinctly remember the day it aired. I thought it was my generation's version of the launch of MTV. I believe that Viceland has a rare opportunity to rewrite what can be done in social media. They do not need to follow the playbook of their peers. Their content's "north star" is authenticity. However, their social media is more of a regurgitation of material in the form of memes and gifs. Instead, Viceland can use social media as a conductor, bridging the gap between content and audience.
Mango Digital & YouNet Media trân trọng giới thiệu Webinar “How to uplift your brand performance on social media?” đặc biệt dành tặng các marketer.
Nội dung Webinar:
I. Giới thiệu quy trình ba bước để tối ưu hoá hiệu quả truyền thông thương hiệu trên Social Media
II. Các chỉ số cơ bản để đánh giá Brand performance theo hành trình của người dùng (customer journey) trên Social Media
III. Tầm quan trọng của mô hình Social Media Brand Performance Uplift: các diễn giả chia sẻ và lợi ích của mô hình này và kinh nghiệm thực tế khi áp dụng.
#MangoDigital
#YouNetMedia
Social Media Insights Presentation - Fresh Egg UKFresh Egg UK
Getting actionable insights from better social media measurement
The presentation slides from the Social Media Insights event hosted by Fresh Egg as part of the Brighton Digital Festival. Presented by head of social media David Somerville and head of insight Dara Fitzgerald, the presentation includes tips for social media measurement and using Google Analytics to tag campaigns.
David and Dara’s talk centred on practical tips for measuring social media activity, plus ideas on planning this measurement effectively. One of the most fundamental (and surprisingly, often overlooked) aspects of better measurement is setting out clear objectives from the outset.
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.
This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.
Social Media Command Center - Simplify360Simplify360
The objective of this deck is ;
1. To showcase the strength of Simplify360 as a Social
Business Intelligence Platform.
2. To illustrate how you can use Simplify360 across
business functions of an organization.
3. To demonstrate how your organization can benefit from
setting up Social Media Command Center
Similar to 0020.social win report supermarket chains-u.k. (20)
Análisis de las Redes Sociales de los partidos políticos en EspañaSocialWin
Hemos analizado la actividad de Twitter de los siguientes partidos políticos en España: Podemos, PSOE, Partido Popular, Izquierda Unida, Up y D, Esquerra Republicana, CIU, Euskal Herria Bildu, BNG, Chunta Aragonesista, BLOC, PNV, Partido Andalucista y Coalición Canaria.
Análisis de las Redes Sociales de los celebrities en España SocialWin
Hemos analizado la actividad de Twitter de los siguientes famosos en España: Andrés Iniesta, Gerard Piqué, Xabi Alonso, Cesc Fábregas, Carles Puyol, Santiago Segura, Andreu Buenafuente, Risto Mejide, Dani Martínez, Cristina Pedroche, Anna Simón, Ricky Rubio, Berto Romero, Florentino Fernández, Paco León, Arturo Pérez-Reverte, Rudy Fernández, Nacho Vigalondo y Alex de la Iglesia.
Análisis de las Redes Sociales de los cantantes en EspañaSocialWin
Hemos analizado la actividad de Twitter de los siguientes cantantes de España: Alejandro Sanz, David Bisbal, Enrique Iglesias, Pablo Alborán, Miguel Bosé, Melendi, Malú, Dani Martín y David Bustamente.
Hemos analizado la actividad en Twitter de los siguientes bloggers de moda de España: Gala González (amlul.com), Alexandra Pereira (lovely-pepa.com), Belén Canalejo (balamoda.net), Pelayo Díaz (katelovesme.net) , Paula Ordovás (mypeeptoes.com), Aida Doménech (dulceida.com) y Silvia García (stylelovely.com).
Análisis de las Redes Sociales de los deportistas EspañolesSocialWin
Hemos analizado la actividad en Twitter de los siguientes deportistas españoles: Marc Márquez, Ricky Rubio, Iker Casillas, Rafa Nadal, Pau Gasol, Fernando Alonso, Andrés Iniesta, Mireia Belmonte y Sergio García.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
StarCompliance is a leading firm specializing in the recovery of stolen cryptocurrency. Our comprehensive services are designed to assist individuals and organizations in navigating the complex process of fraud reporting, investigation, and fund recovery. We combine cutting-edge technology with expert legal support to provide a robust solution for victims of crypto theft.
Our Services Include:
Reporting to Tracking Authorities:
We immediately notify all relevant centralized exchanges (CEX), decentralized exchanges (DEX), and wallet providers about the stolen cryptocurrency. This ensures that the stolen assets are flagged as scam transactions, making it impossible for the thief to use them.
Assistance with Filing Police Reports:
We guide you through the process of filing a valid police report. Our support team provides detailed instructions on which police department to contact and helps you complete the necessary paperwork within the critical 72-hour window.
Launching the Refund Process:
Our team of experienced lawyers can initiate lawsuits on your behalf and represent you in various jurisdictions around the world. They work diligently to recover your stolen funds and ensure that justice is served.
At StarCompliance, we understand the urgency and stress involved in dealing with cryptocurrency theft. Our dedicated team works quickly and efficiently to provide you with the support and expertise needed to recover your assets. Trust us to be your partner in navigating the complexities of the crypto world and safeguarding your investments.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
1. SOCIAL MEDIA REPORT
BRITISH SUPERMARKET CHAINS
How are the supermarket chains in U.K. doing in social media?
TIME PERIOD: 22/11/2014 to 22/12/2014
Dicember 2014
22
C/ Llacuna 162-164, box 102, 08018 Barcelona (Spain) - www.socialwinapp.com
2. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
SOCIAL NETWORKS: TWITTER
ANALYZED COMPETITORS:
Marks & Spencer
Sainsbury’s
Asda
Tesco
Waitrose
Aldi
The Co-operative Food
Whole Foods
3. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Methodology
In this report we will use a simplified version of the tool focusing on Twitter platform, analysing key indicator like audience,
interaction and engagement, regarding the main competitors of the Soccer’s Teams in UK and verifying it in the perspective
of Benchmarking. To reach this goal we will use the analytic tool SocialWin, that will allow us to monitorize the different social
networks in a defined time. Finally we will be able to provide a global vision of the sector, utilizing diferrent metrics, like the
total audience, the number of mentions or the average of followers for every brand.
Metrics and KPI’s
Metrics and KPI’s, rise as key elements of Social Media Analytics, which allow us to measure, quantify and check the critical
process of Social Media in a methodical and accurate way, aligning them whit the global goals of the organization and
measuring the range of the defined goals during the time.
KPI’s Twitter
AUDIENCE
GROWTH
POSTING
INTERACTION
ENGAGEMENT [%]
Total Number of Followers
Total Number of New Followers
Total Number of Tweets
Total Number of Retweets; Comments and Favorites
Global score between 0 and 100
Technical Profile
Study Typology: Social Network Analysis
Time of Monitoring: 22/11/2014 – 22/12/2014
Social Network
Analyzed:
Twitter
/
Industry: Supermarket chains /
Month / Year: Nov/dic-14 Audience Analysis Yes
Geographical Area: U.K. Growth Analysis Yes
Number of Competitors: 9 Posting Analysis Yes
Selection Criteria:
Industry Competitors with the
largest number of followers
Interaction Analysis Yes
Engagement Analysis Yes
4. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
SocialWin Twitter Standard
SOCIAL
NETWORK
METRICS / KPI's SOCIALWIN STANDARD*
VERY LOW LOW MEDIUM HIGH VERY HIGH
TWITTER Nº FOLLOWERS < 0 - < 500 < 0,5K - < 5K < 5K - < 25K < 25K - < 0,1M > 0,1 M
Twitter Analysis
Twitter, was born in 2006, as a microblogging platform and positioned itself in few years like the most popular media
for news spreading in the world. Its simplicity and the 140 characters limitation hugely speeded up the utilization of this
media, converting it into the favorite communication tool for professionals, businesses and fans.
Twitter is an asymmetrical social network, where we can follow a person is not following us and vice versa. Nowadays the
plataform counts more than 500 millions of users, the average of time navigation is of 89 minutes/month and the average
is of 165 mil tweets/minute. These datas make Twitter the second most important social network of the world. Below we
highlight some of the main advantage to be present in this social network:
• To realize special offers, competitions, and launch news goods.
• To offer a personalized service of Customer Care.
• To improve your own supply of goods and services.
• To strengthen the relationships with customers.
• To create an strengthen brand evangelists.
• To know better your audience.
5. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Audience Analysis
The Audience indicates the amount of followers of a community. For Facebook it’s the number of fans, on Twitter it’s the
number of followers and on YouTube it’s the number of subscribers. This metric provides the community’s audience size, it
shows how many users can be potentially reached.
Audience Ranking on Twitter
6. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Growth Analysis
Growth is an indicator that provides the speed of our community’s audience change and reflects the number of followers
gained or lost within a period of time. It is calculated based on the variation of the audience in a given period of time. The
growth value can be positive, if the community increases the number of followers or negative in the case the community loses
audience.
Growth Ranking on Twitter
7. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Posting Analysis (Content)
Posting is the metric that shows the volume of content published in a given period of time. This helps us measure the efforts
of the community management team, counting the number of published posts, sent tweets or uploaded videos in the past day,
week or month. We count the content posted by the community management team and, if the page allows so, the content
posted by other users in the timeline (in case we’re measuring Facebook).
Posting Ranking on Twitter
8. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Interaction Analysis
Interaction shows the total volume of interaction that has been generated in a given period of time. On Facebook, it counts
Likes, Comments and Shared content. On Twitter, it counts Retweets, Mentions and Favorited items. On Youtube it counts
number of Likes, Dislikes and Comments.
Interaction Ranking on Twitter
9. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Engagement Analysis
The Engagement is one of the main KPIs in social media and the value represents the level of loyalty or commitment of the
fans towards the brand’s fan page. The engagement score reflects the level of success of our content strategies and our
channel management activities. The algorithm used to calculate the engagement value considers the different types of
interaction in a period of time and assigns a score to each one. It then compares it to the audience of each community and the
result is a score from 0 to 100.
Engagement Ranking on Twitter