The document analyzes the social media performance of major UK supermarket chains on Twitter from November 22nd to December 22nd 2014. It finds that Tesco has the largest Twitter audience, while Sainsbury's had the highest growth in followers. Overall engagement was highest for Waitrose and lowest for Whole Foods according to the SocialWin analysis metrics of audience, growth, posting, interaction and engagement.
This document analyzes the social media presence of nine Italian banks on Twitter from June 2014 to January 2015 using metrics like audience, growth, posting, interaction, and engagement. It finds that Unicredit has the largest Twitter audience while Fineco Bank has the highest engagement. The report also provides background on Twitter and defines the key performance indicators used in the analysis.
We have analysed the Twitter activity of these UK newspapers: The Independent, The Guardian, Daily Mirror, The Telegraph, The Sun , Daily Mail, The Times of London, Daily Star, Daily Express.
This document analyzes the social media performance of British singers on Twitter from November 16, 2014 to December 16, 2014. It ranks nine singers - One Direction, Adele, Coldplay, Jessie J, Ed Sheeran, Lily Allen, Olly Murs, Cheryl Cole, and Cher Lloyd - based on key metrics like audience, growth, posting, interaction, and engagement. The report finds that One Direction has the largest Twitter audience while Adele has the highest level of engagement.
This document analyzes the performance of 12 major soft drink brands on Twitter in the UK from December 14, 2014 to January 13, 2015. It finds that Red Bull has the largest Twitter audience with over 100,000 followers. In terms of growth, Monster Energy gained the most new followers over the period. For interactions, Red Bull received the most retweets, mentions, and favorites. The report also provides metrics on posting activity and an engagement score to evaluate audience loyalty for each brand on Twitter.
The document analyzes the performance of 12 technology brands on Twitter in the UK from September 2014 to January 2015. It measures their audience, growth, posting activities, interactions, and engagement. Samsung had the largest audience, Sony had the highest growth, and HP had the most posting activity. The report uses metrics like followers, new followers, tweets, retweets and favorites to analyze and rank the brands' Twitter performances.
The document analyzes the performance of major motorbike brands on Twitter in the UK from December 15, 2014 to January 14, 2015. It finds that Triumph Motorcycles has the largest Twitter audience, while Kawasaki had the highest growth in followers and highest level of engagement. Metrics such as audience, growth, posting activity, interactions, and engagement are used to evaluate and rank the brands.
0022.social win report fast food chains-u.k.SocialWin
This document analyzes the performance of 10 major fast food chains on Twitter in the UK from June 2014 to January 2015. It examines their total audience, growth in followers, posting activity, interactions generated, and engagement scores. McDonalds has the largest audience on Twitter, while Five Guys has grown the most. Subway had the highest posting and interaction levels, and Chipotle achieved the best engagement score. The report provides insights on these brands' social media strategies on Twitter in the UK fast food market.
The document analyzes the social media performance of major UK supermarket chains on Twitter from November 22nd to December 22nd 2014. It finds that Tesco has the largest Twitter audience, while Sainsbury's had the highest growth in followers. Overall engagement was highest for Waitrose and lowest for Whole Foods according to the SocialWin analysis metrics of audience, growth, posting, interaction and engagement.
This document analyzes the social media presence of nine Italian banks on Twitter from June 2014 to January 2015 using metrics like audience, growth, posting, interaction, and engagement. It finds that Unicredit has the largest Twitter audience while Fineco Bank has the highest engagement. The report also provides background on Twitter and defines the key performance indicators used in the analysis.
We have analysed the Twitter activity of these UK newspapers: The Independent, The Guardian, Daily Mirror, The Telegraph, The Sun , Daily Mail, The Times of London, Daily Star, Daily Express.
This document analyzes the social media performance of British singers on Twitter from November 16, 2014 to December 16, 2014. It ranks nine singers - One Direction, Adele, Coldplay, Jessie J, Ed Sheeran, Lily Allen, Olly Murs, Cheryl Cole, and Cher Lloyd - based on key metrics like audience, growth, posting, interaction, and engagement. The report finds that One Direction has the largest Twitter audience while Adele has the highest level of engagement.
This document analyzes the performance of 12 major soft drink brands on Twitter in the UK from December 14, 2014 to January 13, 2015. It finds that Red Bull has the largest Twitter audience with over 100,000 followers. In terms of growth, Monster Energy gained the most new followers over the period. For interactions, Red Bull received the most retweets, mentions, and favorites. The report also provides metrics on posting activity and an engagement score to evaluate audience loyalty for each brand on Twitter.
The document analyzes the performance of 12 technology brands on Twitter in the UK from September 2014 to January 2015. It measures their audience, growth, posting activities, interactions, and engagement. Samsung had the largest audience, Sony had the highest growth, and HP had the most posting activity. The report uses metrics like followers, new followers, tweets, retweets and favorites to analyze and rank the brands' Twitter performances.
The document analyzes the performance of major motorbike brands on Twitter in the UK from December 15, 2014 to January 14, 2015. It finds that Triumph Motorcycles has the largest Twitter audience, while Kawasaki had the highest growth in followers and highest level of engagement. Metrics such as audience, growth, posting activity, interactions, and engagement are used to evaluate and rank the brands.
0022.social win report fast food chains-u.k.SocialWin
This document analyzes the performance of 10 major fast food chains on Twitter in the UK from June 2014 to January 2015. It examines their total audience, growth in followers, posting activity, interactions generated, and engagement scores. McDonalds has the largest audience on Twitter, while Five Guys has grown the most. Subway had the highest posting and interaction levels, and Chipotle achieved the best engagement score. The report provides insights on these brands' social media strategies on Twitter in the UK fast food market.
We have analysed the Twitter activity of these UK basketball teams: Leicester Riders, Manchester Giants, The Newcastle Eagles, Plymouth Raiders, Worcester Wolves, Glasgow Rocks, London Lions, Sheffield Sharks, Surrey United
We have analysed the Twitter activity of these british local governments: London (London Councils gather the 33 councils of the city of London), Glasgow, Manchester, Belfast City Council, Birmingham, Cardiff, Coventry, Newcastle, Edinburgh, Bristol, Liverpool, Leeds, Sunderland, Brighton, Nottingham and Sheffield.
The document analyzes the performance of major British hotel chains on Twitter from November 29th to December 29th 2014. It finds that Marriott Hotels had the largest Twitter audience with over 100,000 followers. Best Western saw the highest follower growth during this period. In terms of engagement, Marriott Hotels and Macdonald Hotel performed the best, scoring in the high range of SocialWin's engagement metric.
We have analysed the Twitter activity of these UK comedians: Eddie Izzard, Stephen Fry, Russel Brand, Graham Linehan, Jimmy Carr, Simon Pegg, Alan Carr, Marcus Brigstocke, and Dom Joly.
Social Media Report Italian Political Parties 2014SocialWin
We have analysed the Twitter activity of the most important italian political parties: Partito Democratico, Forza Italia, Movimento 5 Stelle, Lega Nord Padania e Sinistra e Libertà.
Social Media Report UK Political Parties 2014SocialWin
We have analysed the Twitter activity of the most important UK political parties: The Labour Party, The Conservatives, Liberal Democrats, UKIP, British National Party and The Green Party.
Report about how the UK Soccer’s Teams are doing in Twitter, we choose the top 7 soccer’s team in UK with more audience: Manchester United, Chelsea FC, Arsenal FC, Liverpool FC, Tottenham Hotspur, Manchester City FC, Everton, and monitoring for one week. We have monitored the following key indicators: audience, interaction, engagement, activity, growth and posting.
SocialWin Report: Soccer's Team Germany in Social MediaSocialWin
We choose the 5 teams with more followers and we monitored them during a week. This teams are FC Schalke 04,FC Bayern Munchen, Borussia Dortmund, SV Verder Bremen and Bayer 04 Leverkusen. We monitored the following key indicators: audience, interaction, engagement, activity, growth and posting.
Social Media Report France Soccer´s Teams 2014SocialWin
We have analysed the Twitter activity of the most important France Soccer’s Teams: Paris Saint Germain, Olympique Marseille, Olympique Lyonnaise, AS Monaco, FC Nantes, FC Girondinis Bordeaux, Stade de Reims and AS Sainte Etienne.
1) Social media monitoring tools were used to analyze conversations and behaviors on platforms like Twitter to understand customer interests for various industries including banking, healthcare, and entertainment.
2) For banking, analyses found that people discussed spending more than saving and were most active discussing shopping, travel, and entertainment in the evenings and weekends.
3) For healthcare, Facebook drove more engagement than Twitter and sentiment was most positive at night when users praised posts rather than asking questions at noon.
4) For entertainment, an app integrating voting with Twitter increased mentions of a singing competition by 60x on performance days and 33% of users utilized the app, optimizing the channel.
The document discusses social media marketing and what it means to be socially native. It notes that 80% of mobile traffic is now social and content and advertising strategies are merging. It emphasizes that to be socially native, companies must integrate social media across all business functions like customer care, communications, and leadership. It also highlights some common mistakes made and the importance of benchmarking in social media.
Marketing trends for 2016 part 3 of 3. Looking at the trends: know your technology, spend wisely and think beyond consumerism. With an overview of Periscope and Snapchat.
The document discusses trends in marketing efforts during the Covid-19 pandemic based on third party studies and the insights of Smart, a programmatic advertising company. It identifies 5 key trends: 1) Maintaining an overall digital presence, 2) Avoiding reliance on short-term performance metrics and focusing on branding, 3) Adapting strategies and messaging to address new consumer needs, 4) Finding safe places to deliver ads such as trusted news sites, and 5) Getting ready to engage new audiences that have shifted online such as older demographics. Programmatic advertising allows flexibility to test tactics to optimize campaigns and achieve branding goals during this period of disruption.
Media monitoring services have evolved from human press clipping services to online services that use software to comprehensively monitor news media and social media sources. Online services can monitor over 50,000 news sources in 75+ languages from around the world, identify articles mentioning specified keywords, and deliver clips overnight or in near real-time via email. They provide more coverage at lower cost than traditional press clipping or in-house monitoring. When selecting a media monitoring service, factors to consider include what sources to monitor, whether to use a free or paid service, and service features needed.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
IRJET-Applications Of Social Media Analytics In Designing An Effective Market...IRJET Journal
Adarsh A, Astha Bhawsinka, Anuja Thakur "Applications Of Social Media Analytics In Designing An Effective Marketing Strategy.", International Research Journal of Engineering and Technology (IRJET), Vol2,issue-01 March 2015. e-ISSN:2395-0056, p-ISSN:2395-0072. www.irjet.net
Abstract
Social Media Analytics (SMA) is the emerging technique by which one can extract information from the unstructured data taken from various social media platforms to improve business, marketing, sales, etc. Social media is not just a marketing media, it has multiple touch-points in an organization such as customer service, sales, and human resource management. By using this information companies can keep proactive watch on the market sentiments and take preventive and corrective actions in real-time to boost their brand image, and therein, keep ahead of competition by winning customer loyalty. The detailed research analysis in marketing context using SMA is not evident in the literature, and also the results revealed that the effectiveness of marketing strategy can be increased exponentially by using SMA. This paper explains how SMA can be used at each stage to design an effective marketing strategy
Social media monitoring provides market intelligence and real-time consumer insights. It can help understand brand perceptions, competitive positioning, and what matters to consumers online. Services include custom reports and analysis, as well as tools for ongoing social listening. Features include multi-language and country coverage across many online sources. Affordable pricing options are available.
Mobile First. Mobile Now. A Look at Mobile Media ConsumptionMichael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff – at the Business Development Institute B2B Mobile Leadership Forum in NYC on May 23, 2013 (#bd1 ). This presentation takes a look at the changing media consumption habits in the US and how the usage of mobile devices is changing the ways that marketers – and specifically B2B Marketers – need to think about the content that they are producing.
My Socialtools is a social media analytics tool that allows brands to evaluate their performance and content strategies across platforms like Facebook, Twitter, YouTube, and Instagram. It provides insights through metrics like follower counts, engagement rates, and content interactions that help marketers identify high performing posting times and content. The tool also enables comparison of multiple brands to benchmark performance and see industry trends. Key features include custom dashboards, hourly/daily breakdowns, and easy export of findings.
Social Media Report European Monarchies 2014SocialWin
We have analysed the Twitter activity of the European monarchies: Casa del S.M. el Rey (Spain), British Monarchy (U.K.), Det Kongelige off (Norway), Sveriges Kungahus (Sweden), Belgian Royal Palace (Belgium), Koninklijk Huis (Netherlands), Gouverment Monaco (Monaco), Palais Princier Monaco (Monaco)
SocialWin Report: Soccer's Team's Italy in social mediaSocialWin
Social Media Report about the performance of italian soccer’s team on Twitter. We choose the 7 teams with more followers in this social network: AC Milan, Juventus FC, F.C. Internazionale, AS Roma, ACF Fiorentina, SS Lazio, Torino Football Club. We monitored this insights: audience, interaction, engagement, growth and posting.
We have analysed the Twitter activity of these UK basketball teams: Leicester Riders, Manchester Giants, The Newcastle Eagles, Plymouth Raiders, Worcester Wolves, Glasgow Rocks, London Lions, Sheffield Sharks, Surrey United
We have analysed the Twitter activity of these british local governments: London (London Councils gather the 33 councils of the city of London), Glasgow, Manchester, Belfast City Council, Birmingham, Cardiff, Coventry, Newcastle, Edinburgh, Bristol, Liverpool, Leeds, Sunderland, Brighton, Nottingham and Sheffield.
The document analyzes the performance of major British hotel chains on Twitter from November 29th to December 29th 2014. It finds that Marriott Hotels had the largest Twitter audience with over 100,000 followers. Best Western saw the highest follower growth during this period. In terms of engagement, Marriott Hotels and Macdonald Hotel performed the best, scoring in the high range of SocialWin's engagement metric.
We have analysed the Twitter activity of these UK comedians: Eddie Izzard, Stephen Fry, Russel Brand, Graham Linehan, Jimmy Carr, Simon Pegg, Alan Carr, Marcus Brigstocke, and Dom Joly.
Social Media Report Italian Political Parties 2014SocialWin
We have analysed the Twitter activity of the most important italian political parties: Partito Democratico, Forza Italia, Movimento 5 Stelle, Lega Nord Padania e Sinistra e Libertà.
Social Media Report UK Political Parties 2014SocialWin
We have analysed the Twitter activity of the most important UK political parties: The Labour Party, The Conservatives, Liberal Democrats, UKIP, British National Party and The Green Party.
Report about how the UK Soccer’s Teams are doing in Twitter, we choose the top 7 soccer’s team in UK with more audience: Manchester United, Chelsea FC, Arsenal FC, Liverpool FC, Tottenham Hotspur, Manchester City FC, Everton, and monitoring for one week. We have monitored the following key indicators: audience, interaction, engagement, activity, growth and posting.
SocialWin Report: Soccer's Team Germany in Social MediaSocialWin
We choose the 5 teams with more followers and we monitored them during a week. This teams are FC Schalke 04,FC Bayern Munchen, Borussia Dortmund, SV Verder Bremen and Bayer 04 Leverkusen. We monitored the following key indicators: audience, interaction, engagement, activity, growth and posting.
Social Media Report France Soccer´s Teams 2014SocialWin
We have analysed the Twitter activity of the most important France Soccer’s Teams: Paris Saint Germain, Olympique Marseille, Olympique Lyonnaise, AS Monaco, FC Nantes, FC Girondinis Bordeaux, Stade de Reims and AS Sainte Etienne.
1) Social media monitoring tools were used to analyze conversations and behaviors on platforms like Twitter to understand customer interests for various industries including banking, healthcare, and entertainment.
2) For banking, analyses found that people discussed spending more than saving and were most active discussing shopping, travel, and entertainment in the evenings and weekends.
3) For healthcare, Facebook drove more engagement than Twitter and sentiment was most positive at night when users praised posts rather than asking questions at noon.
4) For entertainment, an app integrating voting with Twitter increased mentions of a singing competition by 60x on performance days and 33% of users utilized the app, optimizing the channel.
The document discusses social media marketing and what it means to be socially native. It notes that 80% of mobile traffic is now social and content and advertising strategies are merging. It emphasizes that to be socially native, companies must integrate social media across all business functions like customer care, communications, and leadership. It also highlights some common mistakes made and the importance of benchmarking in social media.
Marketing trends for 2016 part 3 of 3. Looking at the trends: know your technology, spend wisely and think beyond consumerism. With an overview of Periscope and Snapchat.
The document discusses trends in marketing efforts during the Covid-19 pandemic based on third party studies and the insights of Smart, a programmatic advertising company. It identifies 5 key trends: 1) Maintaining an overall digital presence, 2) Avoiding reliance on short-term performance metrics and focusing on branding, 3) Adapting strategies and messaging to address new consumer needs, 4) Finding safe places to deliver ads such as trusted news sites, and 5) Getting ready to engage new audiences that have shifted online such as older demographics. Programmatic advertising allows flexibility to test tactics to optimize campaigns and achieve branding goals during this period of disruption.
Media monitoring services have evolved from human press clipping services to online services that use software to comprehensively monitor news media and social media sources. Online services can monitor over 50,000 news sources in 75+ languages from around the world, identify articles mentioning specified keywords, and deliver clips overnight or in near real-time via email. They provide more coverage at lower cost than traditional press clipping or in-house monitoring. When selecting a media monitoring service, factors to consider include what sources to monitor, whether to use a free or paid service, and service features needed.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
IRJET-Applications Of Social Media Analytics In Designing An Effective Market...IRJET Journal
Adarsh A, Astha Bhawsinka, Anuja Thakur "Applications Of Social Media Analytics In Designing An Effective Marketing Strategy.", International Research Journal of Engineering and Technology (IRJET), Vol2,issue-01 March 2015. e-ISSN:2395-0056, p-ISSN:2395-0072. www.irjet.net
Abstract
Social Media Analytics (SMA) is the emerging technique by which one can extract information from the unstructured data taken from various social media platforms to improve business, marketing, sales, etc. Social media is not just a marketing media, it has multiple touch-points in an organization such as customer service, sales, and human resource management. By using this information companies can keep proactive watch on the market sentiments and take preventive and corrective actions in real-time to boost their brand image, and therein, keep ahead of competition by winning customer loyalty. The detailed research analysis in marketing context using SMA is not evident in the literature, and also the results revealed that the effectiveness of marketing strategy can be increased exponentially by using SMA. This paper explains how SMA can be used at each stage to design an effective marketing strategy
Social media monitoring provides market intelligence and real-time consumer insights. It can help understand brand perceptions, competitive positioning, and what matters to consumers online. Services include custom reports and analysis, as well as tools for ongoing social listening. Features include multi-language and country coverage across many online sources. Affordable pricing options are available.
Mobile First. Mobile Now. A Look at Mobile Media ConsumptionMichael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff – at the Business Development Institute B2B Mobile Leadership Forum in NYC on May 23, 2013 (#bd1 ). This presentation takes a look at the changing media consumption habits in the US and how the usage of mobile devices is changing the ways that marketers – and specifically B2B Marketers – need to think about the content that they are producing.
My Socialtools is a social media analytics tool that allows brands to evaluate their performance and content strategies across platforms like Facebook, Twitter, YouTube, and Instagram. It provides insights through metrics like follower counts, engagement rates, and content interactions that help marketers identify high performing posting times and content. The tool also enables comparison of multiple brands to benchmark performance and see industry trends. Key features include custom dashboards, hourly/daily breakdowns, and easy export of findings.
Social Media Report European Monarchies 2014SocialWin
We have analysed the Twitter activity of the European monarchies: Casa del S.M. el Rey (Spain), British Monarchy (U.K.), Det Kongelige off (Norway), Sveriges Kungahus (Sweden), Belgian Royal Palace (Belgium), Koninklijk Huis (Netherlands), Gouverment Monaco (Monaco), Palais Princier Monaco (Monaco)
SocialWin Report: Soccer's Team's Italy in social mediaSocialWin
Social Media Report about the performance of italian soccer’s team on Twitter. We choose the 7 teams with more followers in this social network: AC Milan, Juventus FC, F.C. Internazionale, AS Roma, ACF Fiorentina, SS Lazio, Torino Football Club. We monitored this insights: audience, interaction, engagement, growth and posting.
Social media monitoring involves tracking, measuring, and evaluating organizations' social media marketing initiatives. It originally started as a way for PR and ad agencies to detect negative comments about clients online. Over time, companies began monitoring internally to gather valuable customer information and improve social media strategies. Measurement is important to assess goals and strategy performance. Key performance indicators include share of voice, engagement, and sentiment ratios. The net promoter score divides customers into promoters, passives, and detractors to measure loyalty. Data mining and semantic web advances may enhance brand analytics in the future.
This social media brand assessment was created for a class project for UCLA extension in Q1 2018. The template provides a useful checklist and filter for grading and analyzing a brand externally.
Viceland is one of my favorite brands. I distinctly remember the day it aired. I thought it was my generation's version of the launch of MTV. I believe that Viceland has a rare opportunity to rewrite what can be done in social media. They do not need to follow the playbook of their peers. Their content's "north star" is authenticity. However, their social media is more of a regurgitation of material in the form of memes and gifs. Instead, Viceland can use social media as a conductor, bridging the gap between content and audience.
The insights that analytics tools provide are extremely crucial for modern-day marketing. If done right, analytics tools can help you in analyzing your target audience and tailoring targeted marketing strategies for maximum reach & engagement. Visit Trackmyhashtag and try it's free trial today.Visit : https://www.trackmyhashtag.com/
Social Media has a strong influence on consumer behaviour and brand commitment. It is part of a new “word of mouth” culture where recommendations are not only given and received amongst family and friends - but amongst a much wider audience. New business models such as group buying, move far beyond a recommendation to an immediate call to action from friends.
Consumers are now used to read other peoples’ comments and that influence their purchase decisions. There are also many consumers who write comments and want to influence companies in doing so. The consumer wants to be heard and enter into a dialog with companies as opposed to the former one-way communication. These trends show the importance of social media conversation and suggests that social media will gain even more importance in the future than it already does. TNS supports Clients in finiding new insights for Growth
Whitevector analyzes social media to help consumer brands improve marketing. It collects comments from sources like blogs, forums and social networks. Analysts analyze the comments for things like visibility, influential sites/keywords, and sentiment. Clients get access to an online service and reports. Weekly reports help with customer service and reputation by spotting discussion trends. Monthly reports analyze brand and category discussions over time and against competitors to help with marketing measurement, identifying opportunities, and modifying messaging. The service includes human analysis summaries and continuous online dashboard access with weekly and monthly emailed summaries.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Sprout Social and our customers are on the front lines of global social media management. In only a few short years, Sprout has seen first hand how consumers now use Facebook and Twitter as their primary means of communication with businesses. This shift has opened the door for free communication between brands and customers—but how are companies responding to the change?
In December 2013, we explored that question with The Sprout Social Index: Engagement & Customer Care. Our first installment uncovered the dramatic surge in inbound messages to brands, variations in social behavior across
Facebook and Twitter, and social data across 15 dierent industries.
For our second edition of The Sprout Social Index, we’ve benchmarked behavioral changes from the previous four quarters and uncovered continued trends, surprising shifts, and troublesome stats.
From the data, it is clear that an increasing portion of consumer-business interactions are moving past traditional phone and email into social media and mobile. The current status quo of silence and slow response from brands won’t be tolerated much longer. Businesses need to figure it out
and accommodate for the shift in communication or risk their
sustainability and profitability.
In this Index, we’ll explore the evolving social customer care landscape, identify industries that are excelling and note those that need improvement.
This document discusses the importance of using social media analytics tools to measure social media success and avoid "flying blind". It recommends benchmarking against competitors to identify what content and strategies are most effective. The summary discusses tracking key metrics on different platforms, comparing performance to benchmarks, and how competitive analysis can help optimize strategy and customer service.
This document discusses social media analytics and how to measure success on social media platforms. It explains that social analytics uses tools to analyze social listening, management, advertising and provide metrics to optimize marketing strategies and meet business goals. Key performance indicators and metrics are discussed for platforms like Facebook, Twitter, YouTube, Instagram and LinkedIn. Competitive analysis and benchmarking are also presented as important ways to understand performance in context of the industry. The overall vision is to become the standard for measuring and optimizing social media marketing.
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing decision makers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, social media insights are now a “must-have” for understanding these decision makers in a way that becomes truly actionable.
With that in mind, we developed this report: “How Top Marketers at Mid-Size Companies Engage on Twitter” to provide insights into the patterns and behaviors of marketing decision makers with a special focus on those that work at companies ranging from 50 – 5,000 employees. This report reveals insights about these senior marketers to help you answer questions such as:
How do marketers at mid-size companies describe themselves on the Social Web?
Which social networks are these marketers active on?
What topics and people are they talking about?
Which media sources do these marketing professionals consume and share?
Which brands and people most influence marketing leaders at mid-size companies?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing professionals at mid- size companies, and getting them to take the actions you care about most.
A guide to understanding Social Media Monitoring in everyday language. Highlighting Why it is important; what should be done with the data; and how to find a tool.
Social media monitoring involves tracking, measuring, and evaluating an organization's social media initiatives. It has five steps: choosing focus areas, selecting target-rich platforms, identifying keywords, restricting or widening searches, and adjusting searches. Measurement assesses volume and sentiment of brand content on social media. Qualitative measurement assesses opinions and beliefs, while quantitative measures amount. Key performance indicators measure goals like dialogue, advocacy, customer support, and innovation. Tools like Radian6 help companies monitor and engage on social media. The future involves advances in monitoring techniques, metrics, and tools to analyze expanding social media data.
The earliest adopters of social media monitoring were PR and advertising agencies who tracked social media to detect negative comments about clients and head off potential PR issues. Social media tracking involves finding relevant content across platforms using focused keywords and searches. Measuring social media effectiveness is challenging, but can be done both quantitatively by tracking metrics like followers, shares and visits, and qualitatively by analyzing sentiment. Key performance indicators help assess strategies and goals, but evaluation is also needed to understand how social media impacts business objectives.
Mango Digital & YouNet Media trân trọng giới thiệu Webinar “How to uplift your brand performance on social media?” đặc biệt dành tặng các marketer.
Nội dung Webinar:
I. Giới thiệu quy trình ba bước để tối ưu hoá hiệu quả truyền thông thương hiệu trên Social Media
II. Các chỉ số cơ bản để đánh giá Brand performance theo hành trình của người dùng (customer journey) trên Social Media
III. Tầm quan trọng của mô hình Social Media Brand Performance Uplift: các diễn giả chia sẻ và lợi ích của mô hình này và kinh nghiệm thực tế khi áp dụng.
#MangoDigital
#YouNetMedia
#Manship4002 Social Media Monitoring and Measurement - Lecture 12Paige Jarreau
This document discusses the importance of monitoring and measuring social media efforts for success. It provides an overview of tools and strategies for social media monitoring. Key points include:
- Companies must focus on developing personal relationships with consumers on social media to foster interactions.
- Social media monitoring allows organizations to have real-time insight into audiences' thoughts and feelings on platforms like Twitter and Facebook.
- Success requires actively listening to audiences on social media and responding appropriately to build conversations.
- Monitoring social media can help avoid issues, provide market research, analyze sentiment and competitors, and understand audiences.
- Metrics should measure exposure, engagement, influence on perceptions and attitudes, and resulting actions from social media campaigns.
This document provides a summary of the candidate's work experience and skills. It outlines their current role as a Marketing Assistant at Research Media where they perform various tasks including email marketing, analytics reporting, client liaison, and managing media partnerships and suppliers. It also lists additional skills and provides details of their responsibilities and accomplishments in areas such as social media management, content creation, campaign development, and media partnerships. Measurement of their performance indicates growth in key metrics like social media followers, newsletter engagement and reduced unsubscribes.
This document provides an overview of key concepts in social media marketing and monitoring. It defines social media monitoring and tracking and explains how organizations can measure quantitative and qualitative key performance indicators. It discusses calculating the Net Promoter Score and how to evaluate social media efforts. The document also covers selecting social media monitoring tools and predicts that data mining and the semantic web will provide more insights about brands in the future.
Este documento presenta un informe de análisis de redes sociales para 16 cervezas españolas en Twitter durante diciembre de 2014 y enero de 2015. Incluye rankings de las cervezas por número de seguidores, crecimiento de seguidores, volumen de publicaciones, interacción generada y compromiso de los seguidores. El objetivo es analizar el rendimiento de las marcas en Twitter y proveer métricas clave para medir su desempeño en redes sociales.
Este documento presenta un informe de análisis de redes sociales sobre la industria bancaria en España en Twitter durante diciembre de 2014 y enero de 2015. Analiza las métricas de audiencia, crecimiento, publicaciones, interacciones y compromiso de 13 bancos españoles en Twitter e incluye rankings de cada métrica.
Análisis de las Redes Sociales de los partidos políticos en EspañaSocialWin
Hemos analizado la actividad de Twitter de los siguientes partidos políticos en España: Podemos, PSOE, Partido Popular, Izquierda Unida, Up y D, Esquerra Republicana, CIU, Euskal Herria Bildu, BNG, Chunta Aragonesista, BLOC, PNV, Partido Andalucista y Coalición Canaria.
0027.social win report marcas de coches españa SocialWin
Este documento presenta un análisis de las marcas de automóviles más populares en Twitter en España durante diciembre de 2014 y enero de 2015. Analiza las métricas de audiencia, crecimiento, publicaciones, interacción y compromiso de 19 marcas y clasifica a cada marca en estas categorías. El objetivo es ayudar a las marcas a mejorar su presencia y estrategia en las redes sociales.
Análisis de las Redes Sociales de los celebrities en España SocialWin
Hemos analizado la actividad de Twitter de los siguientes famosos en España: Andrés Iniesta, Gerard Piqué, Xabi Alonso, Cesc Fábregas, Carles Puyol, Santiago Segura, Andreu Buenafuente, Risto Mejide, Dani Martínez, Cristina Pedroche, Anna Simón, Ricky Rubio, Berto Romero, Florentino Fernández, Paco León, Arturo Pérez-Reverte, Rudy Fernández, Nacho Vigalondo y Alex de la Iglesia.
Este documento resume el análisis de redes sociales de 19 marcas de moda de lujo españolas en Twitter entre diciembre de 2014 y enero de 2015. Incluye rankings de las marcas por número de seguidores, crecimiento, volumen de publicaciones, interacciones y compromiso. El objetivo es proporcionar métricas clave sobre el rendimiento de cada marca en Twitter durante ese período.
Este documento presenta un informe de análisis de redes sociales sobre la industria de la moda en España en Twitter durante el período del 30 de noviembre al 30 de diciembre de 2014. Analiza 17 marcas de moda españolas en términos de audiencia, crecimiento, publicaciones, interacción y compromiso. Proporciona rankings de cada marca en estas métricas clave de redes sociales.
0022.social win report supermercados españa SocialWin
Este documento presenta un análisis de las redes sociales de 11 supermercados españoles en Twitter durante noviembre y diciembre de 2014 realizado mediante la herramienta SocialWin. Incluye rankings de los supermercados por número de seguidores, crecimiento, volumen de publicaciones, interacciones y engagement generado en Twitter. El objetivo es comparar el rendimiento de las cuentas de cada supermercado en esta red social.
El documento presenta un informe de análisis de redes sociales de medios de prensa españoles en Twitter durante noviembre y diciembre de 2014. Incluye un análisis de la audiencia, el crecimiento, el contenido publicado, la interacción y el engagement de 15 medios en Twitter, además de información técnica sobre el estudio.
Análisis de las Redes Sociales de los periodistas en EspañaSocialWin
Este documento presenta un informe de análisis de redes sociales para 21 periodistas españoles en Twitter durante el período del 21 de noviembre al 21 de diciembre de 2014. Incluye rankings de los periodistas por métricas como número de seguidores, crecimiento, volumen de publicaciones, interacción y compromiso. El objetivo es medir el rendimiento de los periodistas en Twitter y proporcionar información sobre su audiencia y participación en la plataforma.
Este documento presenta un análisis de las principales cadenas de televisión españolas en Twitter durante el período del 19 de noviembre al 19 de diciembre de 2014. Incluye rankings de las cadenas por número de seguidores, crecimiento, volumen de publicaciones, interacción y compromiso. El objetivo es medir y comparar el rendimiento de cada cadena en la red social Twitter.
Análisis de las Redes Sociales de los cantantes en EspañaSocialWin
Hemos analizado la actividad de Twitter de los siguientes cantantes de España: Alejandro Sanz, David Bisbal, Enrique Iglesias, Pablo Alborán, Miguel Bosé, Melendi, Malú, Dani Martín y David Bustamente.
Hemos analizado la actividad en Twitter de los siguientes bloggers de moda de España: Gala González (amlul.com), Alexandra Pereira (lovely-pepa.com), Belén Canalejo (balamoda.net), Pelayo Díaz (katelovesme.net) , Paula Ordovás (mypeeptoes.com), Aida Doménech (dulceida.com) y Silvia García (stylelovely.com).
Análisis de las Redes Sociales de los deportistas EspañolesSocialWin
Hemos analizado la actividad en Twitter de los siguientes deportistas españoles: Marc Márquez, Ricky Rubio, Iker Casillas, Rafa Nadal, Pau Gasol, Fernando Alonso, Andrés Iniesta, Mireia Belmonte y Sergio García.
06-20-2024-AI Camp Meetup-Unstructured Data and Vector DatabasesTimothy Spann
Tech Talk: Unstructured Data and Vector Databases
Speaker: Tim Spann (Zilliz)
Abstract: In this session, I will discuss the unstructured data and the world of vector databases, we will see how they different from traditional databases. In which cases you need one and in which you probably don’t. I will also go over Similarity Search, where do you get vectors from and an example of a Vector Database Architecture. Wrapping up with an overview of Milvus.
Introduction
Unstructured data, vector databases, traditional databases, similarity search
Vectors
Where, What, How, Why Vectors? We’ll cover a Vector Database Architecture
Introducing Milvus
What drives Milvus' Emergence as the most widely adopted vector database
Hi Unstructured Data Friends!
I hope this video had all the unstructured data processing, AI and Vector Database demo you needed for now. If not, there’s a ton more linked below.
My source code is available here
https://github.com/tspannhw/
Let me know in the comments if you liked what you saw, how I can improve and what should I show next? Thanks, hope to see you soon at a Meetup in Princeton, Philadelphia, New York City or here in the Youtube Matrix.
Get Milvused!
https://milvus.io/
Read my Newsletter every week!
https://github.com/tspannhw/FLiPStackWeekly/blob/main/141-10June2024.md
For more cool Unstructured Data, AI and Vector Database videos check out the Milvus vector database videos here
https://www.youtube.com/@MilvusVectorDatabase/videos
Unstructured Data Meetups -
https://www.meetup.com/unstructured-data-meetup-new-york/
https://lu.ma/calendar/manage/cal-VNT79trvj0jS8S7
https://www.meetup.com/pro/unstructureddata/
https://zilliz.com/community/unstructured-data-meetup
https://zilliz.com/event
Twitter/X: https://x.com/milvusio https://x.com/paasdev
LinkedIn: https://www.linkedin.com/company/zilliz/ https://www.linkedin.com/in/timothyspann/
GitHub: https://github.com/milvus-io/milvus https://github.com/tspannhw
Invitation to join Discord: https://discord.com/invite/FjCMmaJng6
Blogs: https://milvusio.medium.com/ https://www.opensourcevectordb.cloud/ https://medium.com/@tspann
https://www.meetup.com/unstructured-data-meetup-new-york/events/301383476/?slug=unstructured-data-meetup-new-york&eventId=301383476
https://www.aicamp.ai/event/eventdetails/W2024062014
Did you know that drowning is a leading cause of unintentional death among young children? According to recent data, children aged 1-4 years are at the highest risk. Let's raise awareness and take steps to prevent these tragic incidents. Supervision, barriers around pools, and learning CPR can make a difference. Stay safe this summer!
PyData London 2024: Mistakes were made (Dr. Rebecca Bilbro)Rebecca Bilbro
To honor ten years of PyData London, join Dr. Rebecca Bilbro as she takes us back in time to reflect on a little over ten years working as a data scientist. One of the many renegade PhDs who joined the fledgling field of data science of the 2010's, Rebecca will share lessons learned the hard way, often from watching data science projects go sideways and learning to fix broken things. Through the lens of these canon events, she'll identify some of the anti-patterns and red flags she's learned to steer around.
Discovering Digital Process Twins for What-if Analysis: a Process Mining Appr...Marlon Dumas
This webinar discusses the limitations of traditional approaches for business process simulation based on had-crafted model with restrictive assumptions. It shows how process mining techniques can be assembled together to discover high-fidelity digital twins of end-to-end processes from event data.
Build applications with generative AI on Google CloudMárton Kodok
We will explore Vertex AI - Model Garden powered experiences, we are going to learn more about the integration of these generative AI APIs. We are going to see in action what the Gemini family of generative models are for developers to build and deploy AI-driven applications. Vertex AI includes a suite of foundation models, these are referred to as the PaLM and Gemini family of generative ai models, and they come in different versions. We are going to cover how to use via API to: - execute prompts in text and chat - cover multimodal use cases with image prompts. - finetune and distill to improve knowledge domains - run function calls with foundation models to optimize them for specific tasks. At the end of the session, developers will understand how to innovate with generative AI and develop apps using the generative ai industry trends.
We are pleased to share with you the latest VCOSA statistical report on the cotton and yarn industry for the month of May 2024.
Starting from January 2024, the full weekly and monthly reports will only be available for free to VCOSA members. To access the complete weekly report with figures, charts, and detailed analysis of the cotton fiber market in the past week, interested parties are kindly requested to contact VCOSA to subscribe to the newsletter.
1. SOCIAL MEDIA REPORT
British Banks
How are the banks in U.K. doing in social media?
TIME PERIOD: 17/11/2014 to 17/12/2014
Dicember 2014
17
C/ Llacuna 162-164, box 102, 08018 Barcelona (Spain) - www.socialwinapp.com
2. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
SOCIAL NETWORKS: TWITTER
ANALYZED COMPETITORS:
Barclays
Halifax
Royal Bank of Scotland
TSB
Nationwide
HSBC
Bank of Scotland
3. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Methodology
In this report we will use a simplified version of the tool focusing on Twitter platform, analysing key indicator like audience,
interaction and engagement, regarding the main competitors of the Soccer’s Teams in UK and verifying it in the perspective
of Benchmarking. To reach this goal we will use the analytic tool SocialWin, that will allow us to monitorize the different social
networks in a defined time. Finally we will be able to provide a global vision of the sector, utilizing diferrent metrics, like the
total audience, the number of mentions or the average of followers for every brand.
Metrics and KPI’s
Metrics and KPI’s, rise as key elements of Social Media Analytics, which allow us to measure, quantify and check the critical
process of Social Media in a methodical and accurate way, aligning them whit the global goals of the organization and
measuring the range of the defined goals during the time.
KPI’s Twitter
AUDIENCE
GROWTH
POSTING
INTERACTION
ENGAGEMENT [%]
Total Number of Followers
Total Number of New Followers
Total Number of Tweets
Total Number of Retweets; Comments and Favorites
Global score between 0 and 100
Technical Profile
Study Typology: Social Network Analysis
Time of Monitoring: 17/11/2014 – 17/12/2014
Social Network
Analyzed:
Twitter
/
Industry: Banks /
Month / Year: Nov/dic-14 Audience Analysis Yes
Geographical Area: U.K. Growth Analysis Yes
Number of Competitors: 7 Posting Analysis Yes
Selection Criteria:
Industry Competitors with the
largest number of followers
Interaction Analysis Yes
Engagement Analysis Yes
4. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
SocialWin Twitter Standard
SOCIAL
NETWORK
METRICS / KPI's SOCIALWIN STANDARD*
VERY LOW LOW MEDIUM HIGH VERY HIGH
TWITTER Nº FOLLOWERS < 0 - < 500 < 0,5K - < 5K < 5K - < 25K < 25K - < 0,1M > 0,1 M
Twitter Analysis
Twitter, was born in 2006, as a microblogging platform and positioned itself in few years like the most popular media
for news spreading in the world. Its simplicity and the 140 characters limitation hugely speeded up the utilization of this
media, converting it into the favorite communication tool for professionals, businesses and fans.
Twitter is an asymmetrical social network, where we can follow a person is not following us and vice versa. Nowadays the
plataform counts more than 500 millions of users, the average of time navigation is of 89 minutes/month and the average
is of 165 mil tweets/minute. These datas make Twitter the second most important social network of the world. Below we
highlight some of the main advantage to be present in this social network:
• To realize special offers, competitions, and launch news goods.
• To offer a personalized service of Customer Care.
• To improve your own supply of goods and services.
• To strengthen the relationships with customers.
• To create an strengthen brand evangelists.
• To know better your audience.
5. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Audience Analysis
The Audience indicates the amount of followers of a community. For Facebook it’s the number of fans, on Twitter it’s the
number of followers and on YouTube it’s the number of subscribers. This metric provides the community’s audience size, it
shows how many users can be potentially reached.
Audience Ranking on Twitter
6. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Growth Analysis
Growth is an indicator that provides the speed of our community’s audience change and reflects the number of followers
gained or lost within a period of time. It is calculated based on the variation of the audience in a given period of time. The
growth value can be positive, if the community increases the number of followers or negative in the case the community loses
audience.
Growth Ranking on Twitter
7. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Posting Analysis (Content)
Posting is the metric that shows the volume of content published in a given period of time. This helps us measure the efforts
of the community management team, counting the number of published posts, sent tweets or uploaded videos in the past day,
week or month. We count the content posted by the community management team and, if the page allows so, the content
posted by other users in the timeline (in case we’re measuring Facebook).
Posting Ranking on Twitter
8. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Interaction Analysis
Interaction shows the total volume of interaction that has been generated in a given period of time. On Facebook, it counts
Likes, Comments and Shared content. On Twitter, it counts Retweets, Mentions and Favorited items. On Youtube it counts
number of Likes, Dislikes and Comments.
Interaction Ranking on Twitter
9. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Engagement Analysis
The Engagement is one of the main KPIs in social media and the value represents the level of loyalty or commitment of the
fans towards the brand’s fan page. The engagement score reflects the level of success of our content strategies and our
channel management activities. The algorithm used to calculate the engagement value considers the different types of
interaction in a period of time and assigns a score to each one. It then compares it to the audience of each community and the
result is a score from 0 to 100.
Engagement Ranking on Twitter