We have analysed the Twitter activity of these UK basketball teams: Leicester Riders, Manchester Giants, The Newcastle Eagles, Plymouth Raiders, Worcester Wolves, Glasgow Rocks, London Lions, Sheffield Sharks, Surrey United
We have analysed the Twitter activity of these UK newspapers: The Independent, The Guardian, Daily Mirror, The Telegraph, The Sun , Daily Mail, The Times of London, Daily Star, Daily Express.
The document analyzes the social media performance of major UK supermarket chains on Twitter from November 22nd to December 22nd 2014. It finds that Tesco has the largest Twitter audience, while Sainsbury's had the highest growth in followers. Overall engagement was highest for Waitrose and lowest for Whole Foods according to the SocialWin analysis metrics of audience, growth, posting, interaction and engagement.
The document analyzes the performance of major British hotel chains on Twitter from November 29th to December 29th 2014. It finds that Marriott Hotels had the largest Twitter audience with over 100,000 followers. Best Western saw the highest follower growth during this period. In terms of engagement, Marriott Hotels and Macdonald Hotel performed the best, scoring in the high range of SocialWin's engagement metric.
We have analysed the Twitter activity of these UK comedians: Eddie Izzard, Stephen Fry, Russel Brand, Graham Linehan, Jimmy Carr, Simon Pegg, Alan Carr, Marcus Brigstocke, and Dom Joly.
0022.social win report fast food chains-u.k.SocialWin
This document analyzes the performance of 10 major fast food chains on Twitter in the UK from June 2014 to January 2015. It examines their total audience, growth in followers, posting activity, interactions generated, and engagement scores. McDonalds has the largest audience on Twitter, while Five Guys has grown the most. Subway had the highest posting and interaction levels, and Chipotle achieved the best engagement score. The report provides insights on these brands' social media strategies on Twitter in the UK fast food market.
This document analyzes the social media performance of British singers on Twitter from November 16, 2014 to December 16, 2014. It ranks nine singers - One Direction, Adele, Coldplay, Jessie J, Ed Sheeran, Lily Allen, Olly Murs, Cheryl Cole, and Cher Lloyd - based on key metrics like audience, growth, posting, interaction, and engagement. The report finds that One Direction has the largest Twitter audience while Adele has the highest level of engagement.
This document analyzes the performance of 12 major soft drink brands on Twitter in the UK from December 14, 2014 to January 13, 2015. It finds that Red Bull has the largest Twitter audience with over 100,000 followers. In terms of growth, Monster Energy gained the most new followers over the period. For interactions, Red Bull received the most retweets, mentions, and favorites. The report also provides metrics on posting activity and an engagement score to evaluate audience loyalty for each brand on Twitter.
We have analysed the Twitter activity of these UK newspapers: The Independent, The Guardian, Daily Mirror, The Telegraph, The Sun , Daily Mail, The Times of London, Daily Star, Daily Express.
The document analyzes the social media performance of major UK supermarket chains on Twitter from November 22nd to December 22nd 2014. It finds that Tesco has the largest Twitter audience, while Sainsbury's had the highest growth in followers. Overall engagement was highest for Waitrose and lowest for Whole Foods according to the SocialWin analysis metrics of audience, growth, posting, interaction and engagement.
The document analyzes the performance of major British hotel chains on Twitter from November 29th to December 29th 2014. It finds that Marriott Hotels had the largest Twitter audience with over 100,000 followers. Best Western saw the highest follower growth during this period. In terms of engagement, Marriott Hotels and Macdonald Hotel performed the best, scoring in the high range of SocialWin's engagement metric.
We have analysed the Twitter activity of these UK comedians: Eddie Izzard, Stephen Fry, Russel Brand, Graham Linehan, Jimmy Carr, Simon Pegg, Alan Carr, Marcus Brigstocke, and Dom Joly.
0022.social win report fast food chains-u.k.SocialWin
This document analyzes the performance of 10 major fast food chains on Twitter in the UK from June 2014 to January 2015. It examines their total audience, growth in followers, posting activity, interactions generated, and engagement scores. McDonalds has the largest audience on Twitter, while Five Guys has grown the most. Subway had the highest posting and interaction levels, and Chipotle achieved the best engagement score. The report provides insights on these brands' social media strategies on Twitter in the UK fast food market.
This document analyzes the social media performance of British singers on Twitter from November 16, 2014 to December 16, 2014. It ranks nine singers - One Direction, Adele, Coldplay, Jessie J, Ed Sheeran, Lily Allen, Olly Murs, Cheryl Cole, and Cher Lloyd - based on key metrics like audience, growth, posting, interaction, and engagement. The report finds that One Direction has the largest Twitter audience while Adele has the highest level of engagement.
This document analyzes the performance of 12 major soft drink brands on Twitter in the UK from December 14, 2014 to January 13, 2015. It finds that Red Bull has the largest Twitter audience with over 100,000 followers. In terms of growth, Monster Energy gained the most new followers over the period. For interactions, Red Bull received the most retweets, mentions, and favorites. The report also provides metrics on posting activity and an engagement score to evaluate audience loyalty for each brand on Twitter.
The document analyzes the performance of major motorbike brands on Twitter in the UK from December 15, 2014 to January 14, 2015. It finds that Triumph Motorcycles has the largest Twitter audience, while Kawasaki had the highest growth in followers and highest level of engagement. Metrics such as audience, growth, posting activity, interactions, and engagement are used to evaluate and rank the brands.
This document analyzes the social media presence of nine Italian banks on Twitter from June 2014 to January 2015 using metrics like audience, growth, posting, interaction, and engagement. It finds that Unicredit has the largest Twitter audience while Fineco Bank has the highest engagement. The report also provides background on Twitter and defines the key performance indicators used in the analysis.
We have analysed the Twitter activity of these british local governments: London (London Councils gather the 33 councils of the city of London), Glasgow, Manchester, Belfast City Council, Birmingham, Cardiff, Coventry, Newcastle, Edinburgh, Bristol, Liverpool, Leeds, Sunderland, Brighton, Nottingham and Sheffield.
The document analyzes the performance of 12 technology brands on Twitter in the UK from September 2014 to January 2015. It measures their audience, growth, posting activities, interactions, and engagement. Samsung had the largest audience, Sony had the highest growth, and HP had the most posting activity. The report uses metrics like followers, new followers, tweets, retweets and favorites to analyze and rank the brands' Twitter performances.
SocialWin Report: Soccer's Team's Italy in social mediaSocialWin
Social Media Report about the performance of italian soccer’s team on Twitter. We choose the 7 teams with more followers in this social network: AC Milan, Juventus FC, F.C. Internazionale, AS Roma, ACF Fiorentina, SS Lazio, Torino Football Club. We monitored this insights: audience, interaction, engagement, growth and posting.
Social Media Report Italian Political Parties 2014SocialWin
We have analysed the Twitter activity of the most important italian political parties: Partito Democratico, Forza Italia, Movimento 5 Stelle, Lega Nord Padania e Sinistra e Libertà.
Social Media Report European Monarchies 2014SocialWin
We have analysed the Twitter activity of the European monarchies: Casa del S.M. el Rey (Spain), British Monarchy (U.K.), Det Kongelige off (Norway), Sveriges Kungahus (Sweden), Belgian Royal Palace (Belgium), Koninklijk Huis (Netherlands), Gouverment Monaco (Monaco), Palais Princier Monaco (Monaco)
Report about how the UK Soccer’s Teams are doing in Twitter, we choose the top 7 soccer’s team in UK with more audience: Manchester United, Chelsea FC, Arsenal FC, Liverpool FC, Tottenham Hotspur, Manchester City FC, Everton, and monitoring for one week. We have monitored the following key indicators: audience, interaction, engagement, activity, growth and posting.
SocialWin Report: Soccer's Team Germany in Social MediaSocialWin
We choose the 5 teams with more followers and we monitored them during a week. This teams are FC Schalke 04,FC Bayern Munchen, Borussia Dortmund, SV Verder Bremen and Bayer 04 Leverkusen. We monitored the following key indicators: audience, interaction, engagement, activity, growth and posting.
Social Media Report France Soccer´s Teams 2014SocialWin
We have analysed the Twitter activity of the most important France Soccer’s Teams: Paris Saint Germain, Olympique Marseille, Olympique Lyonnaise, AS Monaco, FC Nantes, FC Girondinis Bordeaux, Stade de Reims and AS Sainte Etienne.
Evaluating Social Media Tools That Work for YouTony Obregon
This document discusses evaluating social media tools and provides guidance on selecting the right tools. It begins by defining a social media tool as anything that makes your job easier. It then lists common reasons for using social tools like brand monitoring, engagement, and productivity. The document outlines trends in tool consolidation, their use across business units, and multipurpose functionality. Popular tool categories of social monitoring, content publishing, measurement, and influencer identification are described. Key questions to consider and typical budget ranges are provided. Finally, several free social media tools are highlighted.
40 Questions to Ask about Social Media ToolsTony Obregon
A list of top questions to ask when evaluating social media tools. I created this list to accompany my presentation on "Evaluating Social Media Tools" that I gave at Social Intelligence 2014, which can be viewed at http://www.slideshare.net/tonyobregon/evaluating-social-media-tools-that-work-for-you
40 Must-have Tools for Social Media Managers in 2015TechShu
Into social media? These social media tools are must-have in your job.
Social media tools can be divided into three major parts: Social media monitoring tools, Social media management tools and Social media analytics tools.
Mobile First. Mobile Now. A Look at Mobile Media ConsumptionMichael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff – at the Business Development Institute B2B Mobile Leadership Forum in NYC on May 23, 2013 (#bd1 ). This presentation takes a look at the changing media consumption habits in the US and how the usage of mobile devices is changing the ways that marketers – and specifically B2B Marketers – need to think about the content that they are producing.
Mobi-Social is a social media management platform that allows users to monitor, engage, and analyze social media activity in one place. It provides social media publishing, discovery of potential customers, engagement tools, and reporting capabilities. The platform aims to help users more effectively manage their social media presence across multiple networks.
The State of Social Marketing 2016: B2C Industry EditionTrackMaven
We analyzed 350,000 social media posts from leading B2C brands in 10 industries across 5 key social channels to nail down exactly what makes the best B2C brands thrive on social media.
The findings show how industry- disruptive brands find audiences on saturated social networks, and how innovative social strategies keep long-established brands on top. We also compare the impact of different B2C industries on social media, including detailed industry breakdowns with best practices and recommendations.
In this presentation, you'll learn:
- Which B2C industries get the greatest impact from social media marketing;
- How disruptive brands build loyal audiences on saturated social networks;
- The most effective strategies for social in each industry.
Social media case study - Marketing your eventsaidWot
The document summarizes a social media campaign conducted around a presentation given by a company representative at a conference. The campaign's objectives were to create brand awareness, showcase thought leadership, and generate leads. Key activities included live tweeting the event on Twitter and analyzing engagement. Results included 20 new Twitter followers, 4 new LinkedIn followers, and 2 new demo accounts and meetings with potential clients. Post-event, the company continued engagement through blogging and leveraging successful channels like LinkedIn and SlideShare.
Twitter provides opportunities for social commerce and engagement with customers throughout the consumer purchase funnel. Analytics show Twitter users are open to brand promotions and that social media influences purchasing decisions. Twitter advertising products can help drive brand awareness, generate leads, and increase app installs and online conversions by targeting users with tailored audiences and time-based events.
This document provides a summary of insights from analyzing social media data of 500 North American B2B marketers on Twitter over a 3 month period. Key findings include: 1) B2B marketers describe themselves in ways that highlight their skills, relationships, and expertise; 2) Topics discussed include social media, content marketing, big data, and mobile; 3) Industry media sites are the most shared content source for staying informed on business trends. Influential vendors that engage B2B marketers include Hubspot, Salesforce, and Eloqua.
The document discusses trends in marketing efforts during the Covid-19 pandemic based on third party studies and the insights of Smart, a programmatic advertising company. It identifies 5 key trends: 1) Maintaining an overall digital presence, 2) Avoiding reliance on short-term performance metrics and focusing on branding, 3) Adapting strategies and messaging to address new consumer needs, 4) Finding safe places to deliver ads such as trusted news sites, and 5) Getting ready to engage new audiences that have shifted online such as older demographics. Programmatic advertising allows flexibility to test tactics to optimize campaigns and achieve branding goals during this period of disruption.
Social Media Report UK Political Parties 2014SocialWin
We have analysed the Twitter activity of the most important UK political parties: The Labour Party, The Conservatives, Liberal Democrats, UKIP, British National Party and The Green Party.
This document discusses social media analytics and how to measure success on social media platforms. It explains that social analytics uses tools to analyze social listening, management, advertising and provide metrics to optimize marketing strategies and meet business goals. Key performance indicators and metrics are discussed for platforms like Facebook, Twitter, YouTube, Instagram and LinkedIn. Competitive analysis and benchmarking are also presented as important ways to understand performance in context of the industry. The overall vision is to become the standard for measuring and optimizing social media marketing.
The document analyzes the performance of major motorbike brands on Twitter in the UK from December 15, 2014 to January 14, 2015. It finds that Triumph Motorcycles has the largest Twitter audience, while Kawasaki had the highest growth in followers and highest level of engagement. Metrics such as audience, growth, posting activity, interactions, and engagement are used to evaluate and rank the brands.
This document analyzes the social media presence of nine Italian banks on Twitter from June 2014 to January 2015 using metrics like audience, growth, posting, interaction, and engagement. It finds that Unicredit has the largest Twitter audience while Fineco Bank has the highest engagement. The report also provides background on Twitter and defines the key performance indicators used in the analysis.
We have analysed the Twitter activity of these british local governments: London (London Councils gather the 33 councils of the city of London), Glasgow, Manchester, Belfast City Council, Birmingham, Cardiff, Coventry, Newcastle, Edinburgh, Bristol, Liverpool, Leeds, Sunderland, Brighton, Nottingham and Sheffield.
The document analyzes the performance of 12 technology brands on Twitter in the UK from September 2014 to January 2015. It measures their audience, growth, posting activities, interactions, and engagement. Samsung had the largest audience, Sony had the highest growth, and HP had the most posting activity. The report uses metrics like followers, new followers, tweets, retweets and favorites to analyze and rank the brands' Twitter performances.
SocialWin Report: Soccer's Team's Italy in social mediaSocialWin
Social Media Report about the performance of italian soccer’s team on Twitter. We choose the 7 teams with more followers in this social network: AC Milan, Juventus FC, F.C. Internazionale, AS Roma, ACF Fiorentina, SS Lazio, Torino Football Club. We monitored this insights: audience, interaction, engagement, growth and posting.
Social Media Report Italian Political Parties 2014SocialWin
We have analysed the Twitter activity of the most important italian political parties: Partito Democratico, Forza Italia, Movimento 5 Stelle, Lega Nord Padania e Sinistra e Libertà.
Social Media Report European Monarchies 2014SocialWin
We have analysed the Twitter activity of the European monarchies: Casa del S.M. el Rey (Spain), British Monarchy (U.K.), Det Kongelige off (Norway), Sveriges Kungahus (Sweden), Belgian Royal Palace (Belgium), Koninklijk Huis (Netherlands), Gouverment Monaco (Monaco), Palais Princier Monaco (Monaco)
Report about how the UK Soccer’s Teams are doing in Twitter, we choose the top 7 soccer’s team in UK with more audience: Manchester United, Chelsea FC, Arsenal FC, Liverpool FC, Tottenham Hotspur, Manchester City FC, Everton, and monitoring for one week. We have monitored the following key indicators: audience, interaction, engagement, activity, growth and posting.
SocialWin Report: Soccer's Team Germany in Social MediaSocialWin
We choose the 5 teams with more followers and we monitored them during a week. This teams are FC Schalke 04,FC Bayern Munchen, Borussia Dortmund, SV Verder Bremen and Bayer 04 Leverkusen. We monitored the following key indicators: audience, interaction, engagement, activity, growth and posting.
Social Media Report France Soccer´s Teams 2014SocialWin
We have analysed the Twitter activity of the most important France Soccer’s Teams: Paris Saint Germain, Olympique Marseille, Olympique Lyonnaise, AS Monaco, FC Nantes, FC Girondinis Bordeaux, Stade de Reims and AS Sainte Etienne.
Evaluating Social Media Tools That Work for YouTony Obregon
This document discusses evaluating social media tools and provides guidance on selecting the right tools. It begins by defining a social media tool as anything that makes your job easier. It then lists common reasons for using social tools like brand monitoring, engagement, and productivity. The document outlines trends in tool consolidation, their use across business units, and multipurpose functionality. Popular tool categories of social monitoring, content publishing, measurement, and influencer identification are described. Key questions to consider and typical budget ranges are provided. Finally, several free social media tools are highlighted.
40 Questions to Ask about Social Media ToolsTony Obregon
A list of top questions to ask when evaluating social media tools. I created this list to accompany my presentation on "Evaluating Social Media Tools" that I gave at Social Intelligence 2014, which can be viewed at http://www.slideshare.net/tonyobregon/evaluating-social-media-tools-that-work-for-you
40 Must-have Tools for Social Media Managers in 2015TechShu
Into social media? These social media tools are must-have in your job.
Social media tools can be divided into three major parts: Social media monitoring tools, Social media management tools and Social media analytics tools.
Mobile First. Mobile Now. A Look at Mobile Media ConsumptionMichael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff – at the Business Development Institute B2B Mobile Leadership Forum in NYC on May 23, 2013 (#bd1 ). This presentation takes a look at the changing media consumption habits in the US and how the usage of mobile devices is changing the ways that marketers – and specifically B2B Marketers – need to think about the content that they are producing.
Mobi-Social is a social media management platform that allows users to monitor, engage, and analyze social media activity in one place. It provides social media publishing, discovery of potential customers, engagement tools, and reporting capabilities. The platform aims to help users more effectively manage their social media presence across multiple networks.
The State of Social Marketing 2016: B2C Industry EditionTrackMaven
We analyzed 350,000 social media posts from leading B2C brands in 10 industries across 5 key social channels to nail down exactly what makes the best B2C brands thrive on social media.
The findings show how industry- disruptive brands find audiences on saturated social networks, and how innovative social strategies keep long-established brands on top. We also compare the impact of different B2C industries on social media, including detailed industry breakdowns with best practices and recommendations.
In this presentation, you'll learn:
- Which B2C industries get the greatest impact from social media marketing;
- How disruptive brands build loyal audiences on saturated social networks;
- The most effective strategies for social in each industry.
Social media case study - Marketing your eventsaidWot
The document summarizes a social media campaign conducted around a presentation given by a company representative at a conference. The campaign's objectives were to create brand awareness, showcase thought leadership, and generate leads. Key activities included live tweeting the event on Twitter and analyzing engagement. Results included 20 new Twitter followers, 4 new LinkedIn followers, and 2 new demo accounts and meetings with potential clients. Post-event, the company continued engagement through blogging and leveraging successful channels like LinkedIn and SlideShare.
Twitter provides opportunities for social commerce and engagement with customers throughout the consumer purchase funnel. Analytics show Twitter users are open to brand promotions and that social media influences purchasing decisions. Twitter advertising products can help drive brand awareness, generate leads, and increase app installs and online conversions by targeting users with tailored audiences and time-based events.
This document provides a summary of insights from analyzing social media data of 500 North American B2B marketers on Twitter over a 3 month period. Key findings include: 1) B2B marketers describe themselves in ways that highlight their skills, relationships, and expertise; 2) Topics discussed include social media, content marketing, big data, and mobile; 3) Industry media sites are the most shared content source for staying informed on business trends. Influential vendors that engage B2B marketers include Hubspot, Salesforce, and Eloqua.
The document discusses trends in marketing efforts during the Covid-19 pandemic based on third party studies and the insights of Smart, a programmatic advertising company. It identifies 5 key trends: 1) Maintaining an overall digital presence, 2) Avoiding reliance on short-term performance metrics and focusing on branding, 3) Adapting strategies and messaging to address new consumer needs, 4) Finding safe places to deliver ads such as trusted news sites, and 5) Getting ready to engage new audiences that have shifted online such as older demographics. Programmatic advertising allows flexibility to test tactics to optimize campaigns and achieve branding goals during this period of disruption.
Social Media Report UK Political Parties 2014SocialWin
We have analysed the Twitter activity of the most important UK political parties: The Labour Party, The Conservatives, Liberal Democrats, UKIP, British National Party and The Green Party.
This document discusses social media analytics and how to measure success on social media platforms. It explains that social analytics uses tools to analyze social listening, management, advertising and provide metrics to optimize marketing strategies and meet business goals. Key performance indicators and metrics are discussed for platforms like Facebook, Twitter, YouTube, Instagram and LinkedIn. Competitive analysis and benchmarking are also presented as important ways to understand performance in context of the industry. The overall vision is to become the standard for measuring and optimizing social media marketing.
The insights that analytics tools provide are extremely crucial for modern-day marketing. If done right, analytics tools can help you in analyzing your target audience and tailoring targeted marketing strategies for maximum reach & engagement. Visit Trackmyhashtag and try it's free trial today.Visit : https://www.trackmyhashtag.com/
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Social media monitoring involves tracking, measuring, and evaluating organizations' social media marketing initiatives. It originally started as a way for PR and ad agencies to detect negative comments about clients online. Over time, companies began monitoring internally to gather valuable customer information and improve social media strategies. Measurement is important to assess goals and strategy performance. Key performance indicators include share of voice, engagement, and sentiment ratios. The net promoter score divides customers into promoters, passives, and detractors to measure loyalty. Data mining and semantic web advances may enhance brand analytics in the future.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Social Media has a strong influence on consumer behaviour and brand commitment. It is part of a new “word of mouth” culture where recommendations are not only given and received amongst family and friends - but amongst a much wider audience. New business models such as group buying, move far beyond a recommendation to an immediate call to action from friends.
Consumers are now used to read other peoples’ comments and that influence their purchase decisions. There are also many consumers who write comments and want to influence companies in doing so. The consumer wants to be heard and enter into a dialog with companies as opposed to the former one-way communication. These trends show the importance of social media conversation and suggests that social media will gain even more importance in the future than it already does. TNS supports Clients in finiding new insights for Growth
This social media brand assessment was created for a class project for UCLA extension in Q1 2018. The template provides a useful checklist and filter for grading and analyzing a brand externally.
Viceland is one of my favorite brands. I distinctly remember the day it aired. I thought it was my generation's version of the launch of MTV. I believe that Viceland has a rare opportunity to rewrite what can be done in social media. They do not need to follow the playbook of their peers. Their content's "north star" is authenticity. However, their social media is more of a regurgitation of material in the form of memes and gifs. Instead, Viceland can use social media as a conductor, bridging the gap between content and audience.
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing decision makers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, social media insights are now a “must-have” for understanding these decision makers in a way that becomes truly actionable.
With that in mind, we developed this report: “How Top Marketers at Mid-Size Companies Engage on Twitter” to provide insights into the patterns and behaviors of marketing decision makers with a special focus on those that work at companies ranging from 50 – 5,000 employees. This report reveals insights about these senior marketers to help you answer questions such as:
How do marketers at mid-size companies describe themselves on the Social Web?
Which social networks are these marketers active on?
What topics and people are they talking about?
Which media sources do these marketing professionals consume and share?
Which brands and people most influence marketing leaders at mid-size companies?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing professionals at mid- size companies, and getting them to take the actions you care about most.
Sprout Social and our customers are on the front lines of global social media management. In only a few short years, Sprout has seen first hand how consumers now use Facebook and Twitter as their primary means of communication with businesses. This shift has opened the door for free communication between brands and customers—but how are companies responding to the change?
In December 2013, we explored that question with The Sprout Social Index: Engagement & Customer Care. Our first installment uncovered the dramatic surge in inbound messages to brands, variations in social behavior across
Facebook and Twitter, and social data across 15 dierent industries.
For our second edition of The Sprout Social Index, we’ve benchmarked behavioral changes from the previous four quarters and uncovered continued trends, surprising shifts, and troublesome stats.
From the data, it is clear that an increasing portion of consumer-business interactions are moving past traditional phone and email into social media and mobile. The current status quo of silence and slow response from brands won’t be tolerated much longer. Businesses need to figure it out
and accommodate for the shift in communication or risk their
sustainability and profitability.
In this Index, we’ll explore the evolving social customer care landscape, identify industries that are excelling and note those that need improvement.
A guide to understanding Social Media Monitoring in everyday language. Highlighting Why it is important; what should be done with the data; and how to find a tool.
Whitevector analyzes social media to help consumer brands improve marketing. It collects comments from sources like blogs, forums and social networks. Analysts analyze the comments for things like visibility, influential sites/keywords, and sentiment. Clients get access to an online service and reports. Weekly reports help with customer service and reputation by spotting discussion trends. Monthly reports analyze brand and category discussions over time and against competitors to help with marketing measurement, identifying opportunities, and modifying messaging. The service includes human analysis summaries and continuous online dashboard access with weekly and monthly emailed summaries.
This document discusses the importance of using social media analytics tools to measure social media success and avoid "flying blind". It recommends benchmarking against competitors to identify what content and strategies are most effective. The summary discusses tracking key metrics on different platforms, comparing performance to benchmarks, and how competitive analysis can help optimize strategy and customer service.
Klarity is a robust and comprehensive dashboard-styled platform providing metrics and analytics extracted from social media "big data" for marketers and entreprises. The proprietary engine developed by Social Media Broadcasts crawls influencer networks such as Facebook, Google+, Instagram, Pinterest, Twitter, Youtube, Sina Weibo and Tencent Weibo, collecting granular data and translating the information into meaningful insights allowing users to monitor social activity, measure performance and gather social intelligence.
Social Media Insights Presentation - Fresh Egg UKFresh Egg UK
Getting actionable insights from better social media measurement
The presentation slides from the Social Media Insights event hosted by Fresh Egg as part of the Brighton Digital Festival. Presented by head of social media David Somerville and head of insight Dara Fitzgerald, the presentation includes tips for social media measurement and using Google Analytics to tag campaigns.
David and Dara’s talk centred on practical tips for measuring social media activity, plus ideas on planning this measurement effectively. One of the most fundamental (and surprisingly, often overlooked) aspects of better measurement is setting out clear objectives from the outset.
Social Media Command Center - Simplify360Simplify360
The objective of this deck is ;
1. To showcase the strength of Simplify360 as a Social
Business Intelligence Platform.
2. To illustrate how you can use Simplify360 across
business functions of an organization.
3. To demonstrate how your organization can benefit from
setting up Social Media Command Center
#Manship4002 Social Media Monitoring and Measurement - Lecture 12Paige Jarreau
This document discusses the importance of monitoring and measuring social media efforts for success. It provides an overview of tools and strategies for social media monitoring. Key points include:
- Companies must focus on developing personal relationships with consumers on social media to foster interactions.
- Social media monitoring allows organizations to have real-time insight into audiences' thoughts and feelings on platforms like Twitter and Facebook.
- Success requires actively listening to audiences on social media and responding appropriately to build conversations.
- Monitoring social media can help avoid issues, provide market research, analyze sentiment and competitors, and understand audiences.
- Metrics should measure exposure, engagement, influence on perceptions and attitudes, and resulting actions from social media campaigns.
Yinky SneakerSocial Media Campaign - Research PlanYinky Sneak.docxmayank272369
The document outlines a research plan for developing a social media campaign for Yinky Sneaker, a luxury footwear brand. The plan involves analyzing the social media usage of competitors like Footlocker and Finish Line through secondary and primary research. Secondary research will explore corporate social media use and best practices, while primary research will observe the social accounts of competitors. The goal is to gather information to help Yinky Sneaker maximize the effectiveness of its own social media campaign.
Similar to Social media report basketball teams UK (20)
Este documento presenta un informe de análisis de redes sociales para 16 cervezas españolas en Twitter durante diciembre de 2014 y enero de 2015. Incluye rankings de las cervezas por número de seguidores, crecimiento de seguidores, volumen de publicaciones, interacción generada y compromiso de los seguidores. El objetivo es analizar el rendimiento de las marcas en Twitter y proveer métricas clave para medir su desempeño en redes sociales.
Este documento presenta un informe de análisis de redes sociales sobre la industria bancaria en España en Twitter durante diciembre de 2014 y enero de 2015. Analiza las métricas de audiencia, crecimiento, publicaciones, interacciones y compromiso de 13 bancos españoles en Twitter e incluye rankings de cada métrica.
Análisis de las Redes Sociales de los partidos políticos en EspañaSocialWin
Hemos analizado la actividad de Twitter de los siguientes partidos políticos en España: Podemos, PSOE, Partido Popular, Izquierda Unida, Up y D, Esquerra Republicana, CIU, Euskal Herria Bildu, BNG, Chunta Aragonesista, BLOC, PNV, Partido Andalucista y Coalición Canaria.
0027.social win report marcas de coches españa SocialWin
Este documento presenta un análisis de las marcas de automóviles más populares en Twitter en España durante diciembre de 2014 y enero de 2015. Analiza las métricas de audiencia, crecimiento, publicaciones, interacción y compromiso de 19 marcas y clasifica a cada marca en estas categorías. El objetivo es ayudar a las marcas a mejorar su presencia y estrategia en las redes sociales.
Análisis de las Redes Sociales de los celebrities en España SocialWin
Hemos analizado la actividad de Twitter de los siguientes famosos en España: Andrés Iniesta, Gerard Piqué, Xabi Alonso, Cesc Fábregas, Carles Puyol, Santiago Segura, Andreu Buenafuente, Risto Mejide, Dani Martínez, Cristina Pedroche, Anna Simón, Ricky Rubio, Berto Romero, Florentino Fernández, Paco León, Arturo Pérez-Reverte, Rudy Fernández, Nacho Vigalondo y Alex de la Iglesia.
Este documento resume el análisis de redes sociales de 19 marcas de moda de lujo españolas en Twitter entre diciembre de 2014 y enero de 2015. Incluye rankings de las marcas por número de seguidores, crecimiento, volumen de publicaciones, interacciones y compromiso. El objetivo es proporcionar métricas clave sobre el rendimiento de cada marca en Twitter durante ese período.
Este documento presenta un informe de análisis de redes sociales sobre la industria de la moda en España en Twitter durante el período del 30 de noviembre al 30 de diciembre de 2014. Analiza 17 marcas de moda españolas en términos de audiencia, crecimiento, publicaciones, interacción y compromiso. Proporciona rankings de cada marca en estas métricas clave de redes sociales.
0022.social win report supermercados españa SocialWin
Este documento presenta un análisis de las redes sociales de 11 supermercados españoles en Twitter durante noviembre y diciembre de 2014 realizado mediante la herramienta SocialWin. Incluye rankings de los supermercados por número de seguidores, crecimiento, volumen de publicaciones, interacciones y engagement generado en Twitter. El objetivo es comparar el rendimiento de las cuentas de cada supermercado en esta red social.
El documento presenta un informe de análisis de redes sociales de medios de prensa españoles en Twitter durante noviembre y diciembre de 2014. Incluye un análisis de la audiencia, el crecimiento, el contenido publicado, la interacción y el engagement de 15 medios en Twitter, además de información técnica sobre el estudio.
Análisis de las Redes Sociales de los periodistas en EspañaSocialWin
Este documento presenta un informe de análisis de redes sociales para 21 periodistas españoles en Twitter durante el período del 21 de noviembre al 21 de diciembre de 2014. Incluye rankings de los periodistas por métricas como número de seguidores, crecimiento, volumen de publicaciones, interacción y compromiso. El objetivo es medir el rendimiento de los periodistas en Twitter y proporcionar información sobre su audiencia y participación en la plataforma.
Este documento presenta un análisis de las principales cadenas de televisión españolas en Twitter durante el período del 19 de noviembre al 19 de diciembre de 2014. Incluye rankings de las cadenas por número de seguidores, crecimiento, volumen de publicaciones, interacción y compromiso. El objetivo es medir y comparar el rendimiento de cada cadena en la red social Twitter.
Análisis de las Redes Sociales de los cantantes en EspañaSocialWin
Hemos analizado la actividad de Twitter de los siguientes cantantes de España: Alejandro Sanz, David Bisbal, Enrique Iglesias, Pablo Alborán, Miguel Bosé, Melendi, Malú, Dani Martín y David Bustamente.
Hemos analizado la actividad en Twitter de los siguientes bloggers de moda de España: Gala González (amlul.com), Alexandra Pereira (lovely-pepa.com), Belén Canalejo (balamoda.net), Pelayo Díaz (katelovesme.net) , Paula Ordovás (mypeeptoes.com), Aida Doménech (dulceida.com) y Silvia García (stylelovely.com).
Análisis de las Redes Sociales de los deportistas EspañolesSocialWin
Hemos analizado la actividad en Twitter de los siguientes deportistas españoles: Marc Márquez, Ricky Rubio, Iker Casillas, Rafa Nadal, Pau Gasol, Fernando Alonso, Andrés Iniesta, Mireia Belmonte y Sergio García.
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...Kaxil Naik
Navigating today's data landscape isn't just about managing workflows; it's about strategically propelling your business forward. Apache Airflow has stood out as the benchmark in this arena, driving data orchestration forward since its early days. As we dive into the complexities of our current data-rich environment, where the sheer volume of information and its timely, accurate processing are crucial for AI and ML applications, the role of Airflow has never been more critical.
In my journey as the Senior Engineering Director and a pivotal member of Apache Airflow's Project Management Committee (PMC), I've witnessed Airflow transform data handling, making agility and insight the norm in an ever-evolving digital space. At Astronomer, our collaboration with leading AI & ML teams worldwide has not only tested but also proven Airflow's mettle in delivering data reliably and efficiently—data that now powers not just insights but core business functions.
This session is a deep dive into the essence of Airflow's success. We'll trace its evolution from a budding project to the backbone of data orchestration it is today, constantly adapting to meet the next wave of data challenges, including those brought on by Generative AI. It's this forward-thinking adaptability that keeps Airflow at the forefront of innovation, ready for whatever comes next.
The ever-growing demands of AI and ML applications have ushered in an era where sophisticated data management isn't a luxury—it's a necessity. Airflow's innate flexibility and scalability are what makes it indispensable in managing the intricate workflows of today, especially those involving Large Language Models (LLMs).
This talk isn't just a rundown of Airflow's features; it's about harnessing these capabilities to turn your data workflows into a strategic asset. Together, we'll explore how Airflow remains at the cutting edge of data orchestration, ensuring your organization is not just keeping pace but setting the pace in a data-driven future.
Session in https://budapestdata.hu/2024/04/kaxil-naik-astronomer-io/ | https://dataml24.sessionize.com/session/667627
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
"Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens"sameer shah
Embark on a captivating financial journey with 'Financial Odyssey,' our hackathon project. Delve deep into the past performance of two companies as we employ an array of financial statement analysis techniques. From ratio analysis to trend analysis, uncover insights crucial for informed decision-making in the dynamic world of finance."
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
1. SOCIAL MEDIA REPORT
U.K. BASKETBALL TEAMS
How are the U.K. basketball teams doing in social media?
TIME PERIOD: 19/11/2014 to 19/12/2014
Dicember 2014
19
C/ Llacuna 162-164, box 102, 08018 Barcelona (Spain) - www.socialwinapp.com
2. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
SOCIAL NETWORKS: TWITTER
ANALYZED COMPETITORS:
Leicester Riders
Manchester Giants
The Newcastle Eagles
Plymouth Raiders
Worcester Wolves
Glasgow Rocks
London Lions
Sheffield Sharks
Surrey United
3. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Methodology
In this report we will use a simplified version of the tool focusing on Twitter platform, analysing key indicator like audience,
interaction and engagement, regarding the main competitors of the Soccer’s Teams in UK and verifying it in the perspective
of Benchmarking. To reach this goal we will use the analytic tool SocialWin, that will allow us to monitorize the different social
networks in a defined time. Finally we will be able to provide a global vision of the sector, utilizing diferrent metrics, like the
total audience, the number of mentions or the average of followers for every brand.
Metrics and KPI’s
Metrics and KPI’s, rise as key elements of Social Media Analytics, which allow us to measure, quantify and check the critical
process of Social Media in a methodical and accurate way, aligning them whit the global goals of the organization and
measuring the range of the defined goals during the time.
KPI’s Twitter
AUDIENCE
GROWTH
POSTING
INTERACTION
ENGAGEMENT [%]
Total Number of Followers
Total Number of New Followers
Total Number of Tweets
Total Number of Retweets; Comments and Favorites
Global score between 0 and 100
Technical Profile
Study Typology: Social Network Analysis
Time of Monitoring: 19/11/2014 – 19/12/2014
Social Network
Analyzed:
Twitter
/
Industry: Basketball teams /
Month / Year: Nov/dic-14 Audience Analysis Yes
Geographical Area: U.K. Growth Analysis Yes
Number of Competitors: 9 Posting Analysis Yes
Selection Criteria:
Industry Competitors with the
largest number of followers
Interaction Analysis Yes
Engagement Analysis Yes
4. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
SocialWin Twitter Standard
SOCIAL
NETWORK
METRICS / KPI's SOCIALWIN STANDARD*
VERY LOW LOW MEDIUM HIGH VERY HIGH
TWITTER Nº FOLLOWERS < 0 - < 500 < 0,5K - < 5K < 5K - < 25K < 25K - < 0,1M > 0,1 M
Twitter Analysis
Twitter, was born in 2006, as a microblogging platform and positioned itself in few years like the most popular media
for news spreading in the world. Its simplicity and the 140 characters limitation hugely speeded up the utilization of this
media, converting it into the favorite communication tool for professionals, businesses and fans.
Twitter is an asymmetrical social network, where we can follow a person is not following us and vice versa. Nowadays the
plataform counts more than 500 millions of users, the average of time navigation is of 89 minutes/month and the average
is of 165 mil tweets/minute. These datas make Twitter the second most important social network of the world. Below we
highlight some of the main advantage to be present in this social network:
• To realize special offers, competitions, and launch news goods.
• To offer a personalized service of Customer Care.
• To improve your own supply of goods and services.
• To strengthen the relationships with customers.
• To create an strengthen brand evangelists.
• To know better your audience.
5. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Audience Analysis
The Audience indicates the amount of followers of a community. For Facebook it’s the number of fans, on Twitter it’s the
number of followers and on YouTube it’s the number of subscribers. This metric provides the community’s audience size, it
shows how many users can be potentially reached.
Audience Ranking on Twitter
6. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Growth Analysis
Growth is an indicator that provides the speed of our community’s audience change and reflects the number of followers
gained or lost within a period of time. It is calculated based on the variation of the audience in a given period of time. The
growth value can be positive, if the community increases the number of followers or negative in the case the community loses
audience.
Growth Ranking on Twitter
7. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Posting Analysis (Content)
Posting is the metric that shows the volume of content published in a given period of time. This helps us measure the efforts
of the community management team, counting the number of published posts, sent tweets or uploaded videos in the past day,
week or month. We count the content posted by the community management team and, if the page allows so, the content
posted by other users in the timeline (in case we’re measuring Facebook).
Posting Ranking on Twitter
8. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Interaction Analysis
Interaction shows the total volume of interaction that has been generated in a given period of time. On Facebook, it counts
Likes, Comments and Shared content. On Twitter, it counts Retweets, Mentions and Favorited items. On Youtube it counts
number of Likes, Dislikes and Comments.
Interaction Ranking on Twitter
9. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Engagement Analysis
The Engagement is one of the main KPIs in social media and the value represents the level of loyalty or commitment of the
fans towards the brand’s fan page. The engagement score reflects the level of success of our content strategies and our
channel management activities. The algorithm used to calculate the engagement value considers the different types of
interaction in a period of time and assigns a score to each one. It then compares it to the audience of each community and the
result is a score from 0 to 100.
Engagement Ranking on Twitter