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Spyl50652 jose grondona y ernesto sanchez-the time machine
- 1. RESEARCH
LIFE PROYECT
GOALS
CONSEQUENCES
AWARENESS
PREVENT
- 4. BIG IDEA
THE TIME MACHINE
SPORTS N
MUSIC ATIO
EDUC
MACHINE
TE
MP
TA
T ION T IO
R EA N
R EC
DESTINATION
LIFE PROYECT
- 6. MEDIA CAMPAIGN
REACH
FREQUENCY AWARENESS
IMPACT
ENGAGEMENT
2012 2013
- 7. MEDIA ACTIONS
Developing high impact actions to help
us potentiate our campaign.
Create Avatar Headlines Sponsorship Pms. Commercial 10» App
Change Photo Profile Irregualr Fts. Sections Mentions 10» SMS
Include Tweetbound Remotes
TT - HT
Channel YouTube
- 9. KPI`S
1. 10% reduction in teen pregnancy
2. 30% reduction in teen pregnancy for the second time.
3. 15% Value Path Way
9
Editor's Notes
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