Using Social Media and SEO to Generate Leads in 2015
A presentation to help business owners and entrepreneurs understand: - What is SEO and why is this still critical in 2015? - How can you get your website to the top spot on Google? - How does this tie in with Social Media? (and how this has become more important than ever) - How to use Social Media to build a strong quality brand and help with your website SEO - How to use Social Media to generate leads for your business (with a focus on maximising Twitter and LinkedIN) - Tips on the best social media tools to save time and money If you would like to hear this presentation in person or live through Periscope then please contact Skyline Social at hello@skylinesocial.com or visit this page for more info: http://www.skylinesocial.com/events/ This presentation was produced by Ashley Davis on behalf of Skyline Social. From the age of 15 Ashley has been building, marketing and selling websites. He has achieved some incredible SEO and Social Media results with small local businesses to large international Fortune500 companies.
Recommended
More Related Content
Viewers also liked
Recently uploaded
Recently uploaded (20)
Using Social Media and SEO to Generate Leads in 2015
- 1. How to #WinMoreBusiness using Social Media and SEO Tag us @SkylineSocialCo Tag me @AshDavis
- 2. @AshDavis What will you learn? • What is SEO? • How does SEO work? • Why use social media? • What is social media? • How to create a Social Media Strategy • How to use LinkedIN and Twitter to Generate Leads using Social Media
- 3. My History
- 4. @AshDavis My Story 2006 2008 2010 2012 2014
- 7. @AshDavis SEO = Search Engine Optimisation Sponsored Listings Via Paid Search (30% of people click here) Organic Search results achieved through SEO (70% of people click here) Your Website Here
- 8. @AshDavis How does SEO work?
- 9. @AshDavis How does SEO work? (simplified) Technical LinksContent
- 10. @AshDavis The 2nd Step to Good SEO Technical LinksContent
- 11. @AshDavis Content is King Blog Posts Articles Video Clips Photographs Webinars Events Guides Tutorials FAQs Infographics E-Books Competitions
- 12. @AshDavis The Most Important Part of SEO Technical LinksContent
- 13. @AshDavis What is a Link? Example of a link on a website: Hello, and welcome to my website about Dogs. If you want to buy dog toys then visit our other website.
- 14. @AshDavis The Power of Links
- 16. @AshDavis Links are still important today
- 17. @AshDavis But what is the key to building links?
- 18. @AshDavis Build a Strong Brand… Make People WANT to Link and Talk about you
- 19. @AshDavis Using the Power of Social Media
- 20. Why use Social Media?
- 21. @AshDavis Find Your Target Audience
- 22. @AshDavis Build Trust and Brand Awareness
- 24. @AshDavis Position yourself as an Expert and Authority
- 25. @AshDavis Generate New Leads for Your Business
- 26. What is Social Media?
- 27. @AshDavis
- 29. @AshDavis It definitely isn’t… Classic Advertising
- 30. @AshDavis Just a Profile on Facebook, Twitter, etc And it’s not…
- 31. Social media are computer- mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. - via Wikipedia.org
- 32. In other words… Social Media is a conversation that takes place online
- 33. @AshDavis Like all conversations the key to social media begins with listening
- 34. @AshDavis Start listening to… - Key public figures/influencers - Mentions of your organisation - Popular industry blogs and websites - Where are your customers? Then you will know: - What social media channels to join - Who to connect with - How to find your customers
- 35. What do you need to do? Create a Strategy (a really good one)
- 36. @AshDavis The Formula for Social Media Success
- 37. @AshDavis Build a REAL Targeted Social Media Audience
- 38. @AshDavis Find Your Twitter Target Audience
- 39. @AshDavis Find Your LinkedIN Target Audience
- 41. @AshDavis How to Find Quality Content?
- 43. @AshDavis 1st Way To Generate Leads “Active Listening”
- 44. @AshDavis Step 1) Listen Visit: http://search.twitter.com/ and click on “Advanced Search”.
- 46. @AshDavis Step 3) Engage Take action! You can: follow, “favourite” or reply directly to the content of the tweets. The key thing is to listen well so your reply is relevant. The KISS (keep it short and simple) Don’t be promotional at this stage – just be really helpful. Not all tweets will be relevant for you. So don’t reply to everything – just pick the ones that look right for you.
- 47. @AshDavis 2nd Way: Start a Conversation
- 48. @AshDavis ALWAYS Provide Value First Hi [Their Name], As part of my LinkedIN strategy I’m seeing how I can help the people I’m connected to. What kind of clients or customers are you looking for and let me see if I can help? Thanks. [Your Name]
- 49. @AshDavis Take it from a Lead to a Sale!