The process of beginning a student company, logo design, checking copyright, developing a hybrid name word. Organising key roles within the company / organisation.

1. Your company starts now!
Start up your start ups!
2016 – Crowd Funding – Year 7

2. What is a startup?
• “A startup is a company working to solve a problem where the
solution is not obvious and success is not guaranteed,” says Neil
Blumenthal, cofounder and co-CEO of Warby Parker.
• “The best startups generally come from somebody needing to scratch
an itch.” - Michael Arrington, TechCrunch founder and co-editor
• A ‘startup’ is a company that is confused about - 1. What its product
is. 2. Who its customers are. 3. How to make money.” - Dave McClure,
500Startups co-founder

3. Let’s begin our own companies

4. Create and check your new companies name
• Step 1: Write down 10-20 words that
your company embodies.
• Step 2: Look up 2-4 synonyms (using
word for these words)
• Step 3: Choose your top 3 words or
names
• Step 4: Combine these words into a
hybrid word
• You could use this website:
http://unique-names.com/word-
mixer.php

5. Step 1: Example: Kolber Industries (10-20
words)
• 13 words:
• Amazing,
• Inspiring,
• Educational,
• Healthy,
• Brain,
• Learning,
• Stimulation,
• Professional,
• Joyous,
• Mature,
• Multileveled,
• Multilayered,
• Cross-curricular,

6. Step 2: Look up 2-4 synonyms
• Amazing,
• Inspiring, moving, exciting,
• Educational,
• Healthy, vigorous, strong, well
• Brain,
• Learning,
• Stimulation, incentive, spur, incentive
• Professional,
• Joyous,
• Mature, settled, developed, advanced
• Multileveled,
• Multilayered, Complex, Complicated, Many-sided, manifold
• Cross-curricular,

7. Step 3: Choose 3-5 of your best words
• Professional
• Educational
• Kolber
• Learning
• Joyous

8. Step 4: Create a hybrid word
Pick One!
Koninber

9. Design a company logo
Go to this website:
http://www.designmantic.co
m/
When you get to the logo you
like, right click and save
picture as, if you progress
beyond this step, the website
will attempt to sell you things.

10. Choose your 5 Favourite Logos as a shortlist

11. Check whether this name is taken
• Your new company name needs to pass these two websites checks, if
there are no results with the same name, then you are free. If there
are, you need to go back to step 1, and begin the process again.
• TM check
• http://pericles.ipaustralia.gov.au/ols/tmcheck/
• ASIC Business registers
• https://connectonline.asic.gov.au/RegistrySearch/faces/landing/Searc
hRegisters.jspx?_adf.ctrl-state=rjb4wdaay_46

16. Beginning the Pitch Deck

17. Three main things
Remember the Three
main things are:
1) What is the problem?
2) What is the solution?
3) How will it make a lot
of money?

18. 5 options to follow for your pitch deck
• The next 5 slides are alternate options for pitch deck structure. You
could use these five if you want to have a different layout. Otherwise,
we will all use the same layout.

19. Option 1 – Easiest format
1)
2)
3) Why is your invention
perfect for right now?
4) Try to instil FOMO
5) What other products or
inventions are against you?
This could be other
classmates.
6) How will you market it,
what will you do, how will
it be manufactured,
packaged, and distributed?
7)

20. Option 2 - Easy & 3 - Medium

21. Option 4 – Hard mode

22. Option 5 – Most complicated structure