The Art and Science of IxD - A Path to Craftsmanship
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On the heels of four years' research into the principles of master craftsmanship, Jim is writing a book on the subject and sharing early findings in 2016 with digital designers and business leaders. At the core of this research is the emotional intelligence required to understand the rich spectrum spanning art and science. Designers and technologists specialize at either end of this spectrum to pursue excellence in their field. But, too often we lose sight of the basic criteria that helps quantify our own success. Fortunately, we have centuries of insight to leverage. Our task is simply to apply it in a modern and very fast-paced context.
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The Art and Science of IxD - A Path to Craftsmanship
- 1. H E L L O web www.admci.org www.bienvillelegacy.com twitter @jjacoby email jim@admci.org
- 2. MY SEARCH • find ways to put humanity back into business? • find deeper value through exploration of meaning? • find ways to reconnect with ‘making’? I believe user-centered designers have more of an impact on the human condition than any other profession. …So, I wondered how I might
- 5. we are imbued… with the awe-inspiring power to bring to life the very future that thrills and terrifies us. Every day, we manifest. We are manifest in who we are. We are manifest in what we do and with whom we do it. We are like gods. And we are beautifully human.
- 6. art science design engineering innovation optimization (craftsmanship?) user-centered design SOLVING FOR ‘X’ x
- 10. A C T: O N E the commission
- 13. What would you design if you could design anything at all? --Jim Jacoby I would design the bike that answers all the questions the Wraith asked. --NT Nesbitt
- 17. A C T: T W O distilling patterns and structure
- 20. Design is not pretty, it is a process …It is an everyday act of thinking and living. It is problem solving and it is core to what makes us human. de·sign /dəˈzaɪn/ v. - To intend (a thing) to be or do something; to mean to serve some purpose or fulfill some plan.
- 21. Craft is not easy, it is a journey …As you make, you react to yourself. According to your standard you succeed or fail… Now, will you continue, adjust or start over? It is born from the dialog between hand and mind but exists just as prominently in service design, interaction design, experience design and more. craft /kraft/ v. – To make or construct skillfully.
- 22. Craftsmanship is not a badge, it is an ethos …It is an outcome that defines excellence at a specific point on the continuum of art and science. Once located, its position provides personal meaning and societal value. crafts·man·ship /kraf(t)smənˌSHip/ n. - The performance or occupation of a craftsman; skill in clever or artistic work; skilled workmanship.
- 23. art science craftsmanship SOLVING FOR ‘X’ x x x x X X x x x x product (what are you making?) or or
- 24. art science craftsmanship SOLVING FOR ‘X’ x x x x X X x x x x internal subjective emotion feeling sensing dream design visual (courage) external objective intellect thinking knowing build engineering numeric (strength)
- 25. choice is not an option, it is a constant... …Without it, nothing moves. You must exhibit the courage to choose. With it, anything is possible. Knowing where you are helps reveal how and why you make the decisions you do. choice /chois/ n. – The act of choosing; preferential determination between things proposed; selection, election.
- 26. SOLVING FOR ‘X’ heart mind why (whyareyoumakingit?) what (what are you making) art science
- 27. internal external SOLVING FOR ‘X’ heart mind are you operating primarily from your heart or primarily from your mind are you doing this because you can’t not do it? are you doing this because it has to get done?
- 28. SOLVING FOR ‘X’ art science heart mind 0.0 from distraction to awareness apprentice 1.0 from discovery to practice journeyman 2.0 from making to crafting craftsman 3.0 from strength to courage master-craftsman
- 29. from distraction to awareness... …moving from the context of others into personal commitment and an understanding of your obligation to progress especially in the face of the unknown. APPRENTICESHIP 0.0 0.1 Familiarity 0.2 Escapism 0.3 Disconnectedness 0.4 Acknowledgement 0.5 Openness
- 30. from discovery to practice... …allowing the random nature of the world at large to reveal interests and opportunities through play, mentorship or obligation. JOURNEYMAN 1.0 1.1 Accountability 1.2 Intention 1.3 Learning 1.4 Process 1.5 Persistence
- 31. from making to crafting... …moving from individual efforts to personal improvement based in values that are meaningful to you and imbue your work with value. 2.1 Sensitivity 2.2 Collaboration 2.3 Capacity 2.4 Calling 2.5 Transformation CRAFTSMANSHIP 2.0
- 32. from strength to courage... …gaining understanding of yourself as a tool in the process that both makes and is made as a result of what you do. 3.1 Choice 3.2 Risk 3.3 Action 3.4 Character 3.5 Peace MASTER-CRAFTSMANSHIP 3.0
- 33. A C T: T H R E E The final chapter: Grand Master…
- 34. We have a responsibility to our work, to the human condition, and to ourselves. It’s ultimately the sum of seemingly insignificant moments of courage and choice. • Acknowledge • Identify • Take action
- 35. We are both apart from and a part of everything we do… External • tools • resources • people Internal • purpose • passion • product
- 36. Project/Object Tools/Technologies Team Member Company Community Market Society Team Hypothesis/Solution Perception/Problem Resources/Money It really gets mind blowing when you think about how all this stacks up…
- 37. art science heart mind You might hope it looked a little something like this…
- 38. art science heart mind But chances are it’s a little more like this…
- 39. To be the best artists or scientists we can possibly be, we need to explore within ourselves first to achieve greatness outside…
- 40. T H A N K Y O U web www.admci.org www.bienvillelegacy.com twitter @jjacoby email jim@admci.org
Editor's Notes
- 00:00 – 00:50 video (no slides) 01:00
- Came up through Whittman-Hart/MarchFirst Started Manifest in 2001. Began exiting in 2012. Throughout my career I’ve been focused on systems thinking, making things more efficient, helping diverse groups of people work better together. BUT something at the end of my Manifest tenure wasn’t feeling right.
- [GIRL W RING]
- 12:35
- [SPECTRUM]
- 28:00
- 27:38
- 27:45
- 8:05
- [ROBB REPORT COVER & PHOTOS]
- [MOLLY’S SHOT]
- 15:40
- [BIKE DRAWING]
- Commissioning a moonshot Reinventing a standard First-round patent acceptance Licensing Documentary Book Educational Content
- 20:40
- 8:05
- 11:50
- 28:45
- how do we turn this back to our audience. life isn’t pretty. you stay with the process. otherwise design is merely an idea. how to avoid startup cycling in the coffee shop. how many ideas actually make it out. the only difference between an idea and an outcome is following a process.
- craft takes courage. it is an awareness of process. you can follow a process without being aware of your participation in it. this becomes the highest level of living in a process of risk. if you’re designing an object, that’s on the mind spectrum. but if that object could safe your life, you’ve gone from design to craft. how would you design if your life depended on it??? it doesn’t matter where you are on the spectrum, it’s a matter of being able to IDENTIFY where you are. plenty of complementary definitions – present moment, living in the moment, etc. you may not like where you are but you do have to acknowledge that you are there. craft happens after you leave the coffee shop/conference room because there’s no risk in there. risk lives in the real world. meetings are fun because they let you not make things. you have to leave the room to begin living/crafting. craft is studying and self-learning. craftsmanship is putting yourself out there and making.
- all your studying has brought you to this place. ___it applied learning___ it is the study of design, the courage to craft, and the willingness to put yourself out there once applied. the statement ‘the highest level of craftsmanship’ in meaningless. it is not a request. it is a process that is then applied.
- art endures. craftsmanship endures. where are you. again, this is simply an awareness
- [SPECTRUM]
- you can use your time however you’d like to. your time is yours. but your willingness to make choices and move. You may experience something that continuously takes you in a different direction. Eventually you may have the courage to acknowledge it and change directions. This is your free will. What you invite into you becomes you. What you make makes you. Once you let go of the thought that this design will produce this, you become capable of achieving far greater outcomes. Presuming your goal limits your outcome. What is your intention? That’s a guiding principle. Not results. Desired outcomes for the greater good.
- If you are designing an object for the object’s sake, it stays on that axis. If you are designing an object/outcome with your life in the balance, that design process takes on a whole new meaning. Scott’s story of understanding the plan but also knowing that he wanted to fuller as a human being as he came out of it. He had to be fully alive while within it so that he could be the biggest collaborator in his healing process.
- the mind is very much task related, more of a check off. something you need to get done because you need to get from point a to point b. the heart can be hard to define. you may know there is something here that you need to explore but unable to define it. hinting at a calling. you don’t know where you going, but you know you need to go. mind is very ‘process’
- we tend to camp out in the south-east. if you base your life on facts, you don’t have to take responsibility for yourself or your life. in a medical situation (scott’s) there might not be data to back a decision. but doctor’s will typically say there’s no evidence to back up a decision. the last round of chemo might be the normal procedure. but the effectiveness of a third dose over a second dose might be the thing to do but they might not have proof otherwise, meaning the decision is exposed to choice, which is where the medical community might not want to be. not enough of us consider apprenticeship as a state that is right for a time if not indefinitely.
- 21:45
- 21:45
- 21:45
- achieving peace meant there were no what-if’s left. the video of ‘not’ from facebook.
- 21:23
- 8:05
- 8:05
- on immediate diagnosis, became an apprentice as quickly as possible because it was a new situation. mastery in business had very little to do with it. from apprenticeship in asking questions to journeyman in finding people/doctors who had conflicting data. just wanted to acquire as much knowledge as possible because scott would ultimately be his decision that he would own. tell this story of evolution in the course of diagnosis and treatment by staying with his personal process and what he believed.
- on immediate diagnosis, became an apprentice as quickly as possible because it was a new situation. mastery in business had very little to do with it. from apprenticeship in asking questions to journeyman in finding people/doctors who had conflicting data. just wanted to acquire as much knowledge as possible because scott would ultimately be his decision that he would own. tell this story of evolution in the course of diagnosis and treatment by staying with his personal process and what he believed.
- on immediate diagnosis, became an apprentice as quickly as possible because it was a new situation. mastery in business had very little to do with it. from apprenticeship in asking questions to journeyman in finding people/doctors who had conflicting data. just wanted to acquire as much knowledge as possible because scott would ultimately be his decision that he would own. tell this story of evolution in the course of diagnosis and treatment by staying with his personal process and what he believed.
- 8:05
- 00:00 – 00:50 video (no slides) 01:00