What ids digital marketing? Benefits of digital marketing Objects of digital marketing. Digital marketing tools Search engine optimization.

2. Key Points
 What is digital marketing
 Benefits of digital marketing
 What does digital marketing consist of
 SEO
 PPC
 SEM
 Content writing
 Digital market Measurement

3. Definition
Digital marketing is an umbrella term for
the marketing of product or services using
digital technologies, mainly on the internet,
but also including mobile phones display
advertising or any other digital medium.

4. Economical
Real time
Analysis
Flexibility
Instant feed
back
Impactful
Time and
effort saving

5. Reach the right audience
Engage with you audience
Motivate your audience to take your actions
Maximize return on investment

6. Whenever you enter a query in a search engine and hit ‘enter’ you get a list of
web results that contain that query term. Users normally tend to visit websites
that are at the top of this list as they perceive those to be more relevant to the
query. if you have ever wondered why some of these websites rank better than
the others then you must know that it is because of powerful web marketing
technique called search engine optimization. ( SEO )

7. Sprout social
Offerpop
Nanigans
Facebook’s Power editor
Twitter native plateform
Emma
Marketo
Adroll

8. Branding
Social
Media
Content
Marketing
Email
Marketing
Video
Production
SEO
Web
Designing
App
Development
Sem

9. Optimization

10. What is PPC ( pay-per-click ) marketing? Pay per click marketing is
the way of using search engine advertising to generate clicks to your
website, rather earning those click organically.

11. Instant search visibility
Target local to global market
More chances to increase
conversion rate
Brand exposure
Pay only when people click
Limit your spend
Reach functionality and Reporting

12. Disadvantages
Click
Fraud
Bidding
War
Less
Trusted
Heavy
Competition
Expensive
Traffic
stops when
you stop
playing
Restricted
to text and
image ads
You pay regardless
to any sales
Complicated

13. Social media marketing is the form of internet marketing
that utilizes social networking websites as a marketing
tool. The goal of SMM is to produce content that users
will share with their social network to help company
increase brand exposure and broaden customer research.