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WEEK 4




         *CUMULUS CLOUD WALLET
WHAT DID WE DO IN
WEEK FOUR...
JONATHAN’S FEEDBACK

“Maybe build on the value propo-
sition for the end-user/customer:
what is the customer’s pain-point
and how will this solution reduce
friction?“
JONATHAN’S FEEDBACK

“what are the primary concerns
users will have when adopting a
system such as this?“
OUR ANSWERS.
USER PAIN POINTS
ALL KINDS OF
DIFFERENT WAYS TO PAY

HAVING A WALLET WITH CASH

ALL KINDS OF DIFFERENT CLUB/
MEMBERSHIP/BANK CARDS
USER PAIN POINTS

TRANSACTIONS CAN TAKE A LOT
OF TIME IN A SHOP
PRIMARY CONCERNS
USERS MUST TRUST THE
TRANSACTION SYSTEM

SHOPS MUST ADOPT THE SYSTEM

USERS MUST UNDERSTAND THE
SYSTEM
PRIMARY CONCERNS
BANKS MUST AGREE WORKING
WITH THIS SYSTEM

USERS MUST FEEL CONFIDENT
THAT IT CAN TRULY REPLACE
THEIR WALLET; THEY SHOULDN’T
BE TAKING THEIR WALLETʻJUST
IN CASE
FIRST (ROUGH)
SKETCHES
PERSONAL THOUGHTS
EVERYONE STARTED WITH SOME
THOUGHTS ON HOW THE
APPLICATION SHOULD LOOK LIKE.
GROUP THOUGHTS
AFTER THAT WE DID SOME
BRAINSTORMS TOGETHER
WHAT ARE WE GOING
TO DO NEXT WEEK?
NEXT WEEK
DEFINE OUR CONCEPT IN WORDS

START WITH WIREFRAMING

PROTOTYPING

DESIGN RESEARCH
AL
FINAL*




         *THE END

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Cumulus Cloud Wallet Week 4 Recap - Addressing User Pain Points & Primary Concerns