Rankraze, PPC Agency in chennai did the analysation about google adwords bidding strategies.

1. Google Adwords Bidding Strategy
Adwords helps us to set the daily budget for campaign and this budget can be
flexible, we can change it any time. PPC Company in Chennai share the following
info about Google adwords:
Daily budget for campaign can be choose based on advertising goals.
Daily Budget = Monthly Budget / Avg number of days per month
Bidding strategy classified into two types. There are,
1. Automated Bidding Strategy
1. Target search page location
2. Target CPA (Cost Per Acquisition)
3. Target ROAS(Return On Ad Spend)
4. Target Outranking Share
5. Maximize Clicks
6. Maximize Conversions
7. Enhanced CPC(Cost Per Click)
2. Manual Bidding Strategy
1. Manual CPC (Cost Per Click)
Bid strategy may vary based on the targeting goals such as clicks, impressions,
conversions, and views. In each goals some strategies are involving.
Focus on conversion:
The following bidding strategies are used for when focusing the conversion.
1. Target CPA(Cost Per Acquisition)
2. Target ROAS(Return On Ad Spend)
3. Maximize Coversions
4. Enhanced CPC(Cost Per Click)

2. Focus on clicks:
The following bidding strategies are used for when focusing the clicks.
1. Maximize Clicks
2. Manual CPC bidding
Focus on impressions:
The following bidding strategies are used for when focusing the impressions.
1. Target Search Page location
2. Target Outranking Share
3. Cost Per Thousand Impressions (CPM)
4. Cost Per Thousand viewable Impressions (vCPM)
Focus On Views:(only for videos)
The following bidding strategy is used for when focusing the views.
1. CPV Bidding(Cost Per View)
Target search page location Increase visibility on top of the page
Target CPA (Cost Per Acquisition) Helps to get the more conversion.
Target ROAS(Return On Ad Spend)
Helps to get more conversion when you
fix the target.
Target Outranking Share
Increase the visibility through outrank the
another advertiser’s domain.
Maximize Clicks Increase the website visits through clicks.
Maximize Conversions
Increase the conversion for your spending
budget.
Enhanced CPC(Cost Per Click)
Increase the site visits while automatically
adjust the bidding strategy.

3. Note:
1. Total budget only available for video campaign.