Top Ten Twitter Tips; Jolt & Bolt 11_17_2011


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Top 10 Twitter Tips & Tricks
Twitter is an excellent vehicle for client and peer engagement.

Kathy, winner of the B2B Twitterer of the Year award, steps through utilizing the right tools and the right strategy to leverage 140 characters a post and maximize your Internet presence. In just 15 minutes we'll cover top ten tools and tricks for making it all work.

In this week's broadcast we will discuss:
- how to build a following
- "push" and "pull" messaging
- and engagement etiquette!

Get weekly tips on maximizing to your online presence. Visit and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to to reserve your spot today!

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  • The key to any successful twitter strategy is building it around a quality community. It doesn’t matter what you say if you are not talking with the right people. Follow your industry peers and leaders, prospects, clients, news reporters(click) Here are a few tools you can use to help build out that community.
  • Tweetgrader comes from Hubspot. A great tool to find top people in your area or by industry. You can also get a tweetgrader score of your twitter performance.
  • What are they?Do you have to “register” your hashtag?Can you just make them up?Tools for monitoring:Hashtag.orgTwitterfall.comMonitter.comGreat how-to hashtag article at use them? (CLICK)Hashtags are a great way to aggregate conversations.Usinghashtags helps to track and monitor who’s sharing your info and who’s jumping in to the conversation.Helps to build community; people may follow others based on their hashtag interests.When to use them? (CLICK)Be creative:EventsContestsNews
  • #6 Push Messages (click) A push message is… (quick examples)(click) #7 Pull Messages are … (quick example)Establish relationships and conversationsQuality of content should engage RT’s – give a little love get a little love(Click) A good ratio would be…PUSH 10% Engage 90%
  • Everyone like to be included, thought of and noticed!
  • Sign up for Klout and monitor your engagement and effectiveness. As my schedule gets busy and my twitter activity drops off I watch my score drop. It seems to effectively measure engagement. It is just one tool to understand how you are doing with engagement. (click) A review of other tools for measuring social media ROI can be found at
  • Remember(click) this is SOCIAL media – you KNOW how to do it. Don’t over think it!
  • BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at…
  • BRIAN: Copy of the power point will be available at
  • BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales &
  • Top Ten Twitter Tips; Jolt & Bolt 11_17_2011

    1. 1. TWITTER TOP 10 TIPS Twitter for Business presented by Kathy Hokunson November 17, 2011presents
    2. 2. Broadcasting LIVE from . . . Site-Seeker, Inc. 2011
    3. 3. Community Site-Seeker, Inc. 2011
    4. 4. Community Site-Seeker, Inc. 2011
    5. 5. Community Site-Seeker, Inc. 2011
    6. 6. Community Site-Seeker, Inc. 2011
    7. 7. Community Site-Seeker, Inc. 2011
    8. 8. Community Site-Seeker, Inc. 2011
    9. 9. Direct Messages (DM) Do’s Thanks for follow, with personalized message Quick private conversations offline Don’ts Automated messages to new followers selling them Automated messages asking new followers to “LIKE” your Facebook page ANY automated message, period. Site-Seeker, Inc. 2011
    10. 10. ReTweets (RT)• Great way to connect with people you want to engage with.• Don’t just RT. Add value to the conversation. Site-Seeker, Inc. 2011
    11. 11. Hash Tags (#) #bbsmc #joltbolt Site-Seeker, Inc. 2011
    12. 12. Today’s BOLT BUZZ WORD #joltbolt Site-Seeker, Inc. 2011
    13. 13. Consistency Engage regularly Monitor and & consistently respond Utilize tools to Establish help maintain Xcommunity consistency CONSISTENCY Site-Seeker, Inc. 2011
    14. 14. PUSH PULL “Pull” tweets are “Push” tweets engaging and encourage are all about me! conversation. 10% 90% PUSH PULL Site-Seeker, Inc. 2011
    15. 15. Building Rapport RT’s DM’s#’s Shout Outs X RAPPORT Site-Seeker, Inc. 2011
    16. 16. Monitor Effectiveness Resource Bonus: 1. Go to 2. Find the Jolt & Bolt Playlist 3. “Measuring Social Media ROI” Site-Seeker, Inc. 2011
    17. 17. Management Tools Site-Seeker, Inc. 2011
    18. 18. Remember:This is social media – you know how to do it. Don’t over think it! Site-Seeker, Inc. 2011
    19. 19. Questions? Site-Seeker, Inc. 2011
    20. 20. Reserve your weekly spot today! Register at Site-Seeker, Inc. 2011
    21. 21. Download the Slide Deck @ Site-Seeker, Inc. 2011
    22. 22. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at You could win a $50 Gift Card! Site-Seeker, Inc. 2011
    23. 23. Need more info? Site-Seeker, Inc. 2011