This document provides an overview of data analysis for search engine optimization (SEO) and Google AdWords. It discusses conducting keyword research using Google Keyword Planner, performing competitive analysis by creating an Excel file to track data, and strategically placing keywords on pages. The document also covers how to set up and optimize AdWords campaigns to improve return on investment, such as through ad relevancy and click-through rate. It recommends resources for learning more about SEO and AdWords fundamentals and strategies.

1. DATA ANALYSIS FOR SEO & Adwords
Prepared by Vincent Tong & Henry Tong

2. • 2008 : from a small gift shop

3. • 2009 : to a small family

4. • 2018 : to a group of 50++ crazy people

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Award 2017

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Visit Google HQ in Silicon Valley
2 weeks study in Stanford Uni.
MaGIC Accelerator Program 2015

13. My secret is in this book, it can help you to do well in your business!

14. • SEO (Search Engine Optimisation)
1. Keyword Research
2. Keyword Competitive Analysis
3. Keyword Placement
• ADWORDS
1. How it works?
2. How to improve your ROI?
OVERVIEW

15. Google Adwords
@
PPC Campaign
Search Engine
Optimisation
(SEO)

17. STEP 1 – Keyword Research
• Google Keyword Planner
– https://adwords.google.com/KeywordPlanner
• Objective:
– Discover keyword ideas
– And see their search volume

20. STEP 2 – Keyword Competitive Analysis

21. STEP 2 – Keyword Competitive Analysis
Try long tail keyword, more specific, easier to rank on top

22. Create Excel File for Data Analysis

23. STEP 3 – Keyword Placement
– Eg: New York
– USA
– City
– Liberty
– Donald Trump
– Temperature
– Hot
– Daikin
– Air condition
1. Write QUALITY & RELEVANT

26. If we don’t know
how to write content, HOW?!!

27. If we don’t know , just R&D online!
Research & Development
ROB & DUPLICATE

28. How to Rob & Duplicate?
1. Search your keyword at Google
2. Rob your competitors
3. Improvise (or edit a little bit) their content

29. • SEO (Search Engine Optimisation)
1. Keyword Research
i. Keyword Planner
2. Keyword Competitive Analysis
i. allintitle command
3. Keyword Placement
i. Write content
ii. Create web pages
SUMMARY

31. Screenshot from: https://swiftotter.com/technical/adwords-account-audit-tips

32. Search

33. Browse

34. Browse again

35. Submit enquiry

36. We receive email, then…

37. We follow up and close the deal

38. Return on Investment
 Cost Per Click = RM 2
 100 clicks = RM 200
 If 1% conversion = 1 customer
 Sales: RM 1,000
 Cost of Goods Sold: RM 300
 Profit (BEFORE ad spent): RM 1,000 – RM 300 = RM 700
 Profit (AFTER ad spent): RM 700 – RM 200 = RM 500
 SPEND RM 200, EARN RM 500 (ROI ~ 2.5X)

40. Return on Investment
 Cost Per Click = RM 2 RM 1
 100 clicks = RM 200 RM 100
- Ad Relevancy
- High CTR

41. Return on Investment
 Cost Per Click = RM 2 RM 1
 100 clicks = RM 200 RM 100
 If 1% 2% conversion = 1 2 customers
- Good Website
- Professional CS
- Ad Relevancy
- High CTR

42. Return on Investment
 Cost Per Click = RM 2 RM 1
 100 clicks = RM 200 RM 100
 If 1% 2% conversion = 1 2 customers
 Sales: RM 1,000 RM 2,000
- Good Website
- Professional CS
- Upsize
- Upsell
- Ad Relevancy
- High CTR

43. Return on Investment
 Cost Per Click = RM 2 RM 1
 100 clicks = RM 200 RM 100
 If 1% 2% conversion = 1 2 customers
 Sales: RM 1,000 RM 2,000
 Cost of Goods Sold: RM 300 RM 600
- Good Website
- Professional CS
- Upsize
- Upsell
- Economy of Scale
- Cost Control
- Ad Relevancy
- High CTR

44. Return on Investment
 Cost Per Click = RM 2 RM 1
 100 clicks = RM 200 RM 100
 If 1% 2% conversion = 1 2 customers
 Sales: RM 1,000 RM 2,000
 Cost of Goods Sold: RM 300 RM 600
 Profit (BEFORE ad spent): RM 2,000 – RM 600 = RM 1,400
- Good Website
- Professional CS
- Upsize
- Upsell
- Economy of Scale
- Cost Control
- Ad Relevancy
- High CTR

45. Return on Investment
 Cost Per Click = RM 2 RM 1
 100 clicks = RM 200 RM 100
 If 1% 2% conversion = 1 2 customers
 Sales: RM 1,000 RM 2,000
 Cost of Goods Sold: RM 300 RM 600
 Profit (BEFORE ad spent): RM 2,000 – RM 600 = RM 1,400
 Profit (AFTER ad spent): RM 1,400 – RM 100 = RM 1,300
- Good Website
- Professional CS
- Ad Relevancy
- High CTR
- Upsize
- Upsell
- Economy of Scale
- Cost Control

46. Return on Investment
 Cost Per Click = RM 2 RM 1
 100 clicks = RM 200 RM 100
 If 1% 2% conversion = 1 2 customers
 Sales: RM 1,000 RM 2,000
 Cost of Goods Sold: RM 300 RM 600
 Profit (BEFORE ad spent): RM 2,000 – RM 600 = RM 1,400
 Profit (AFTER ad spent): RM 1,400 – RM 100 = RM 1,300
 SPEND RM 100, EARN RM 1,300 (ROI ~ 2.5X 13X)

47. ROI ~ 13X
 SPEND RM 100, EARN RM 1,300
 SPEND RM 1,000, EARN RM 13,000
 SPEND RM 10,000, EARN RM 130,000
 …

48. Time & Money
• Got Time, No Money
• No Time, Got Money
• Got Time, Got Money
• No Time, No Money

50. More about SEO
• https://moz.com/beginners-guide-to-seo
• https://neilpatel.com/what-is-seo/
• https://backlinko.com/
• https://searchengineland.com/guide/what-is-seo
• https://searchenginewatch.com/category/seo/
More about Adwords
• https://neilpatel.com/what-is-google-adwords/
• https://support.google.com/adwords/answer/4362159?hl=en
• https://www.youtube.com/watch?v=Sy7Y7T5Dz4M
• https://googleadwordstutorial.com/

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52. Q & A