1.
SEMANTIC ENTERPRISE INTEGRATION Radu’s Research ProposalSaturday, 3 December 11

2.
OPPORTUNITY One entrepreneur identifies a great business opportunitySaturday, 3 December 11

3.
PARTNER IDENTIFICATION Who can help me deliver the work?Saturday, 3 December 11

4.
PARTNER SELECTION Who do I select to implement the different parts?Saturday, 3 December 11

5.
AGREEMENT Can we agree to be partners and make a bid for the tender?Saturday, 3 December 11

6.
COLLABORATION How do we share information between the partners?Saturday, 3 December 11

7.
Opportunity Partner Identification Partner Selection Agreement Collaboration PARTNERSHIP FORMATION How do we go from identifying the business opportunity to delivering the workSaturday, 3 December 11

8.
Opportunity Partner Identification Partner Selection Agreement Collaboration PARTNERSHIP FORMATION How do we go from identifying the business opportunity to delivering the workSaturday, 3 December 11

9.
West Midlands Collaborative Common Marketplace Opportunity Partner Identification Partner Selection Agreement Collaboration PARTNERSHIP FORMATION How do we go from identifying the business opportunity to delivering the workSaturday, 3 December 11

10.
Collaboration PARTNERSHIP FORMATION How do we help the parters to share more information between them?Saturday, 3 December 11

11.
Assembler SUPPLY CHAIN EXAMPLE We can assemble the baby carriages, but where do we get the parts?Saturday, 3 December 11

12.
Textiles Company Assembler Iron Works Company SUPPLY CHAIN EXAMPLE Where do our suppliers get their materials?Saturday, 3 December 11

13.
Material Supplier Textiles Company Assembler Material Supplier Iron Works Company SUPPLY CHAIN EXAMPLE And finally where do the raw materials come from?Saturday, 3 December 11

14.
Raw Material Supplier Material Supplier Textiles Company Raw Material Supplier Assembler Material Supplier Iron Works Company Raw Material Supplier SUPPLY CHAIN EXAMPLE How can we share information across the whole supply chain?Saturday, 3 December 11

15.
Material Supplier Textiles Company Raw Material Supplier Assembler Raw Material Supplier Iron Works Company Raw Material Supplier Material SupplierSaturday, 3 December 11 HUB INTEGRATION

16.
Raw Material Supplier Material Supplier Textiles Company Assembler Raw Material Supplier Raw Material Supplier Material Supplier Iron Works CompanySaturday, 3 December 11 SERIAL BUS INTEGRATION

17.
Going on the enterprise service bus architecture, trying to standardise the way in which companies communicate via “blueprints”Saturday, 3 December 11

18.
Going with the assumption that in a regional context we can configure a cloud with the applications that most companies need to useSaturday, 3 December 11

19.
ANY SILVER BULLET ALTERNATIVE ? • Cheap, non-proprietary; • Fast to implement; • Distributed - no single point of failure; • Re-use of already systems and data;Saturday, 3 December 11

20.
Raw Material Supplier Material Supplier Textiles Company Raw Material Supplier Assembler Material Supplier Iron Works Company Raw Material Supplier DISTRIBUTED INTEGRATIONSaturday, 3 December 11

21.
HOW DO PEOPLE COMMUNICATE They don’t need rules to govern their communicationSaturday, 3 December 11

22.
HOW TO MACHINES COMMUNICATE Machines rely heavily on pre-approved rules to govern their communicationSaturday, 3 December 11

23.
1 7 2 Raw Material Supplier 12 Material Supplier Textiles Company 3 9 10 11 4 Raw Material Supplier 13 Assembler 5 8 Material Supplier Iron Works Company Raw Material Supplier 6 DISTRIBUTED INTEGRATIONSaturday, 3 December 11

24.
ROY FIELDING REST - Representational State TransferSaturday, 3 December 11

25.
THE WEB IS THE PLATFORM Scalable, Fault-Tolerant, Recoverable, Secure, Loosely CoupledSaturday, 3 December 11

26.
http://wmccm.co.uk/suppliers { count: 11000, filters: none, list: { { id: 1, name: "A & E Asbestos Ltd", competencies: { "Asbestos" } }, { id: 2, name: "Bedson Ltd", competencies: { "Material Handling & Packaging", "Supply Chain Management" } }, ... } }Saturday, 3 December 11

27.
http://wmccm.co.uk/suppliers/2 { id: 2 name: "Bedson Ltd", postcode: "CV2 5DB", phone: "024 7661 4542", fax: "024 7661 4523", website: "http://www.bedsons.com", products-­‐services: { "inspection head lamps", "surge protectors", "low voltage transformers" } ... }Saturday, 3 December 11

28.
MACHINES NEED A CONTRACT TO COMMUNICATE EFFECTIVELY Is there a way to overcome this limitation?Saturday, 3 December 11

29.
HATEOAS THE CONFUSING BIT OF REST Hypermedia As Engine of The Application StateSaturday, 3 December 11

30.
STARBUCKS EXAMPLE How would a machine order a coffee?Saturday, 3 December 11

31.
Request Response POST /order HTTP 1.1 201 Created Host: starbucks.com Location: http:/restbucks.com/order/1234 Content-Length: ... Content-Type: application/ vnd.starbucks+xml <order xmlns="urn:starbucks"> Content-Length: ... <drink>latte</drink> </order> <order xmlns="urn:restbucks"> <drink>latte</drink> <link rel="payment" href="https://starbucks.com/ payment/order/1234" type="application/xml"/> </order> REGULAR DAY AT STARBUCKSSaturday, 3 December 11

32.
Request Response PUT /payment/order/1234 HTTP 1.1 201 Created Host: starbucks.com https://starbucks.com/payment/order/1234 Content-Type: application/xml Content-Type: application/xml Content-Length: ... Content-Length: ... <payment xmlns="urn:starbucks"> <payment xmlns="urn:starbucks"> <cardNo>123456789</cardNo> <cardNo>123456789</cardNo> <expires>07/07</expires> <expires>07/07</expires> <name>John Citizen</name> <name>John Citizen</name> <amount>4.00</amount> <amount>4.00</amount> </payment> </payment> REGULAR DAY AT STARBUCKSSaturday, 3 December 11

33.
Request Response GET /order/1234 HTTP 1.1 200 OK Host: starbucks.com Content-Type: application/ vnd.starbucks+xml Content-Length: ... <order xmlns="urn:starbucks"> <drink>latte</drink> </order> REGULAR DAY AT STARBUCKSSaturday, 3 December 11

34.
Request Response POST /order HTTP 1.1 201 Created Host: starbucks.com Location: http:/restbucks.com/ Content-Length: ... order/1234 Content-Type: application/ <order xmlns="urn:starbucks"> vnd.starbucks+xml <drink>latte</drink> Content-Length: ... </order> <order xmlns="urn:restbucks"> <drink>latte</drink> </order> GENEROUS BARISTA AT STARBUCKSSaturday, 3 December 11

35.
Request Response GET /order/1234 HTTP 1.1 200 OK Host: starbucks.com Content-Type: application/ vnd.starbucks+xml Content-Length: ... <order xmlns="urn:starbucks"> <drink>latte</drink> </order> GENEROUS BARISTA AT STARBUCKSSaturday, 3 December 11

36.
SO MACHINES CAN TALK WITHOUT RULES But how do we make them talk the same language?Saturday, 3 December 11

37.
SIR TIM BERNERS-LEE Father of the World Wide Web and the Semantic WebSaturday, 3 December 11

38.
Customer Customer HomePhone Town ZipPlus FullName Country Address FirstName LastName Email City ZipCode ONTOLOGY RECONCILIATIONSaturday, 3 December 11

39.
is-a Customer Customer has-a HomePhone Town ZipPlus FullName Country Address FirstName LastName Email City ZipCode same-as ONTOLOGY RECONCILIATIONSaturday, 3 December 11

40.
GOOD RELATIONS Used by Google, Yahoo, BestBuy and 10.000 moreSaturday, 3 December 11

41.
DATA SHARING AND SECURITY This can’t be done in a decentralised way, can it?Saturday, 3 December 11

42.
WHAT ABOUT KEYS? Humans already have quite a good method of dealing with distributed securitySaturday, 3 December 11

43.
Raw Material Supplier Material Supplier Textiles Company Raw Material Supplier Assembler Material Supplier Iron Works Company Raw Material Supplier TOKEN PASSING ALONG THE CHAINSaturday, 3 December 11

44.
ANY SILVER BULLET ALTERNATIVE ? Cheap, non-proprietary REST Architecture using the WWW Fast to implement No need to agree on rules, just ontology Distributed - no single point of failure No single point of failure, 1-to-1 integration Re-use of already systems and data Ontology reconciliationSaturday, 3 December 11

45.
THANK YOU! Time for some criticism...Saturday, 3 December 11