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Global Expert Network for
Successful IP Research


Sirris Webinar 26.03.2013
Presentation Content




  History of Crowdsourcing




  Advantages and Limitations of Crowdsourcing in Intellectual Property




  Crowdsourcing at BluePatent




                                                                         1
Crowdsourcing – The Beginning




                                2
Crowdsourcing – Examples




                           3
Crowdsourcing in IP?




             use of swarm intelligence
             for researches in intellectual
             property


                                              4
Technical Know-how
Sorted by Languages


                                  Rest



            French                                                                              Japanese


       Russian



            German



                                                             Englisch

Source: "Patente in der Forschung", 20.11. 2007, Universität Duisburg-Essen, Dipl.-Phys.-Ing. Rolf Klingelberger


                                                                                                                   5
Cost of Researches in Relation to Research
Depth


EUR

70.000
                                                                                                                             ?
                                                                                                             60.000
60.000
                                                                                                                        ?
50.000

40.000

30.000                                                                                          25.000
20.000
                                                                                  12.000
10.000                                                               6.000
                                          1.400         3.000
                300           600
        0
                 10            20           30            40            50           60            70              80   90   100

                                                          Access to the Existing Global Knowledge in Percent


Source: "Patente in der Forschung", 20.11. 2007, Universität Duisburg-Essen, Dipl.-Phys.-Ing. Rolf Klingelberger


                                                                                                                                   6
Advantages of Crowdsourcing with
Prior Art Research


  Overcoming of language barriers



  Access to (online) not accessible sources



  „Many eyes see more than two"...




                                              7
History: Crowdsourcing & Prior Art




     Bounty Quest           Peer To Patent




 Peer To Patent                                     Peer To Patent


     Article One Partners
            Patexia




                                             Peer To Patent



                                                                     8
Why BLUE Patent?




                   Autor   9
4 Scenarios until 2025




                         10
System Development




                     11
Adaptability




               12
Selected Players: Crowdsourcing & Prior Art




     Bounty Quest           Peer To Patent




 Peer To Patent                                      Peer To Patent


     Article One Partners
            Patexia




                                              Peer To Patent



                                                                      13
Crowdsourcing in Intellectual Property
Dream and Reality




                                         14
Crowdsourcing in Intellectual Property
Dream and Reality




                                         15
Search Cases at www.bluepatent.com




                                     16
The "BluePrint" –
Online Feature Analysis and Referencing


                   Nr. Element                          Match     Reference

                        The revealed document shows
                        an air conditioning device,
                    1                               literal       Claim 1
                        preferably for the use in
                        transport vehicles.
                        The air conditioning device
                    2   comprises a main cooling        literal   fig. 7
                        zone.
                        The main cooling zone
                        includes a compressor, a main
                    3   refrigerant loop, a             similar   fig. 2
                        condensation stage and an
                        evaporation stage.
                    4   The revealed document was       literal   Publishing
                        published before December                 Date is
                        14th 2006.                                29.3.1995


                                                                               17
Look Behind the Scenes
The Researcher Relation
A New Submission, what happends now?




                                       18
Look Behind the Scenes
The Detailed Examination Begins




                                  19
Look Behind the Scenes
Transparency and Feedback

Change of the processing status of the submission




                                                    20
Look Behind the Scenes
The Best Submissions
Selection of the best submissions and payout of the basic rewards




                                                                    21
Look Behind the Scenes
Evaluation of Results with the Client

     Final Report 009-VS (Validity) – Light Diffusor
     Inhaltsverzeichnis
     1.      Our Proceeding in the Case – Light Diffusor -
     1.1     Overview Case Publications
             - Forums
             - Social Networks
             - Mailings etc.
     2.      Results
     2.1     Categorisation of the Submissions in:
             a) Detrimental to novelty
             b) Detrimental to inventive step
             c) Contextual relevant
             d) Not relevalt
     2.2     Detailed description of the top submissions
     2.3     Feature Matrix of the top-documents
     2.4     Possible work arounds

     3.      Summary

                                                             22
Look Behind the Scenes
  Final Report




Verification of achieved success criteria with the client.
     Complete or partial pay-out of the main reward.




                                                             23
BlueSearch & BlueAsset




                         24
Using the Existing Expert Network for
Patent and Technology Valuation



   What benefits does my                                        Market
   technology provide to users?                             Volume Russia:
                                                               100 Mio $


                                             In 2015,
                                         new regulations                     Simple to
                                          will come into                       use
                                                force

   Are there market entry barriers
   for my preferred region?
                                           Opposing                            Sales
                                         patent restricts                     partner
                                               FtO                           identified


                                                              Product
   What potential sales partners could                       needs to be
                                                              localised
   help with the market entry?


                                                                                          25
Crowdsourcing Patent and Technology
Valuation and Exploitation




                                 Fail-Safe Smoke Detector

                                 The challenge of the invention is to enable the continuous and
                                 automatic setting of the light intensity threshold of a smoke
                                 detector, ensuring fail-safe operation of the smoke detector even
                 Problem         if the emitted light from the IR-source varies in intensity (e.g. in
                                 case of a contaminated light source, deterioration of the light
                                 source or the battery).

                  Search Type:     Valuation

                 Reward          € 1000
                     Category:      Mechanical / Process Engineering | Physics and Electricity
Crowdsourcing Patent and Technology
Valuation and Exploitation


                  Admissible
                  answers
                                          Element                  €    Punkte

                               Do you know intellectual
                               property rights that might
                      10                                         10,-   15
                               inhibit or prevent the usage of
                               the technology?
                               How many standard smoke
                               detectors are sold in
                      3        Skandinavia (Denmark,             30,-   20
                               Finland, Norway, Sweden) in
                               one year?


                               Do you know Swedish laws
                               and/or official regulations that
                               regulate or limit the use of
                      4                                         20,-    30
                               smoke detectors in private real
                               estate or could hinder the
                               adoption of novel smoke


                                                                             27
BluePatent‘s Objectives




  Deliver relevant prior art to companies challenged by litigation




  Support research institutions and companies in exploiting inventions
  and developing new markets




  Contribute to maintaining and improving patent quality




                                                                         28
Global Expert Network for
Successful IP Research




    Thank You Very Much for Your Attention




                                             29

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Here are potential answers to the valuation questions:1. No relevant prior IP rights were found that would inhibit use of the technology. 2. Approximately 5 million standard smoke detectors are sold annually in Scandinavia.3. Swedish building codes require smoke detectors in all private homes and limit smoke detector technology to approved safety standards. However, this technology could obtain approval and its self-calibrating capability would help ensure detectors continue working as intended, meeting an important safety need. 4. Key potential partners include major fire alarm manufacturers in Sweden like Securiton and Ei Electronics, which together have over 50% market share. Partnering could help enter the sizable Scandinavian market and leverage their distribution channels.5

  • 1. Global Expert Network for Successful IP Research Sirris Webinar 26.03.2013
  • 2. Presentation Content History of Crowdsourcing Advantages and Limitations of Crowdsourcing in Intellectual Property Crowdsourcing at BluePatent 1
  • 3. Crowdsourcing – The Beginning 2
  • 5. Crowdsourcing in IP? use of swarm intelligence for researches in intellectual property 4
  • 6. Technical Know-how Sorted by Languages Rest French Japanese Russian German Englisch Source: "Patente in der Forschung", 20.11. 2007, Universität Duisburg-Essen, Dipl.-Phys.-Ing. Rolf Klingelberger 5
  • 7. Cost of Researches in Relation to Research Depth EUR 70.000 ? 60.000 60.000 ? 50.000 40.000 30.000 25.000 20.000 12.000 10.000 6.000 1.400 3.000 300 600 0 10 20 30 40 50 60 70 80 90 100 Access to the Existing Global Knowledge in Percent Source: "Patente in der Forschung", 20.11. 2007, Universität Duisburg-Essen, Dipl.-Phys.-Ing. Rolf Klingelberger 6
  • 8. Advantages of Crowdsourcing with Prior Art Research Overcoming of language barriers Access to (online) not accessible sources „Many eyes see more than two"... 7
  • 9. History: Crowdsourcing & Prior Art Bounty Quest Peer To Patent Peer To Patent Peer To Patent Article One Partners Patexia Peer To Patent 8
  • 10. Why BLUE Patent? Autor 9
  • 11. 4 Scenarios until 2025 10
  • 14. Selected Players: Crowdsourcing & Prior Art Bounty Quest Peer To Patent Peer To Patent Peer To Patent Article One Partners Patexia Peer To Patent 13
  • 15. Crowdsourcing in Intellectual Property Dream and Reality 14
  • 16. Crowdsourcing in Intellectual Property Dream and Reality 15
  • 17. Search Cases at www.bluepatent.com 16
  • 18. The "BluePrint" – Online Feature Analysis and Referencing Nr. Element Match Reference The revealed document shows an air conditioning device, 1 literal Claim 1 preferably for the use in transport vehicles. The air conditioning device 2 comprises a main cooling literal fig. 7 zone. The main cooling zone includes a compressor, a main 3 refrigerant loop, a similar fig. 2 condensation stage and an evaporation stage. 4 The revealed document was literal Publishing published before December Date is 14th 2006. 29.3.1995 17
  • 19. Look Behind the Scenes The Researcher Relation A New Submission, what happends now? 18
  • 20. Look Behind the Scenes The Detailed Examination Begins 19
  • 21. Look Behind the Scenes Transparency and Feedback Change of the processing status of the submission 20
  • 22. Look Behind the Scenes The Best Submissions Selection of the best submissions and payout of the basic rewards 21
  • 23. Look Behind the Scenes Evaluation of Results with the Client Final Report 009-VS (Validity) – Light Diffusor Inhaltsverzeichnis 1. Our Proceeding in the Case – Light Diffusor - 1.1 Overview Case Publications - Forums - Social Networks - Mailings etc. 2. Results 2.1 Categorisation of the Submissions in: a) Detrimental to novelty b) Detrimental to inventive step c) Contextual relevant d) Not relevalt 2.2 Detailed description of the top submissions 2.3 Feature Matrix of the top-documents 2.4 Possible work arounds 3. Summary 22
  • 24. Look Behind the Scenes Final Report Verification of achieved success criteria with the client. Complete or partial pay-out of the main reward. 23
  • 26. Using the Existing Expert Network for Patent and Technology Valuation What benefits does my Market technology provide to users? Volume Russia: 100 Mio $ In 2015, new regulations Simple to will come into use force Are there market entry barriers for my preferred region? Opposing Sales patent restricts partner FtO identified Product What potential sales partners could needs to be localised help with the market entry? 25
  • 27. Crowdsourcing Patent and Technology Valuation and Exploitation Fail-Safe Smoke Detector The challenge of the invention is to enable the continuous and automatic setting of the light intensity threshold of a smoke detector, ensuring fail-safe operation of the smoke detector even Problem if the emitted light from the IR-source varies in intensity (e.g. in case of a contaminated light source, deterioration of the light source or the battery). Search Type: Valuation Reward € 1000 Category: Mechanical / Process Engineering | Physics and Electricity
  • 28. Crowdsourcing Patent and Technology Valuation and Exploitation Admissible answers Element € Punkte Do you know intellectual property rights that might 10 10,- 15 inhibit or prevent the usage of the technology? How many standard smoke detectors are sold in 3 Skandinavia (Denmark, 30,- 20 Finland, Norway, Sweden) in one year? Do you know Swedish laws and/or official regulations that regulate or limit the use of 4 20,- 30 smoke detectors in private real estate or could hinder the adoption of novel smoke 27
  • 29. BluePatent‘s Objectives Deliver relevant prior art to companies challenged by litigation Support research institutions and companies in exploiting inventions and developing new markets Contribute to maintaining and improving patent quality 28
  • 30. Global Expert Network for Successful IP Research Thank You Very Much for Your Attention 29