History of Advertising Essay examples Advertisements Essay Ad Analysis Essay examples Essay about The Power of Advertising Controversial Advertising Essay examples

1. History of Advertising Essay examples
History of Advertising
The earliest form of advertising was simply people receiving information about goods and services
by word of mouth from traders. Word of mouth advertising was used throughout the centuries and
still is today, but something was introduced in the 15th century that would revolutionise the way of
life. In the 15th century the printing press was introduced. In Europe printing was introduced in the
15th century, that movable type was reinvented by Johannes Gutenberg in Germany. From there
printing spread to Italy, France, and England, where it was introduced by William Caxton. In
England the first printing press was located at Westminister....show more content...
Bill posting was a popular and cheap way of advertising. Many people in big towns were employed
into sticking posters onto walls around the towns, often covering other ads. Also another way of
advertising was to use people to carry posters around all day. These people were called
sandwich–board men. As competition increased, advertisers began to experiment with different
ways of printing adverts. Advertisers wanted to attract the most attention so people would buy their
product. A few ways of attracting attention were to have a striking first line, bold headlines, or
repeated claims were all favoured devices.
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Even so, it was not until the latter half of the 19th century that advertising really began, not only to
grow far more rapidly, but also to take on its now familiar forms. Several factors contributed to this
sudden expansion. The Industrial Revolution had begun to concentrate production into fewer hands
because machines could mass–produce in less time. Correspondingly, the producers need to
advertise their products because the machines were very expensive and needed to compensate for
them. A rise in general income and literacy had led to an increase in the circulation of the
newspapers, which in turn made them far more attractive as an advertising medium.
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2. Advertising and its Appeal to Society
Today we live in a society that is being dominated and confounded by commercials and ads. A new
age, which could be referred to as the advertising age where commercials and ads tell us what is a
necessity and what isn't. Howard Luck Gossage in his book Is There Any Hope for Advertising?
Stated that there are ads and commercials everywhere around us in which there is no escape. "I
like to imagine a better world where there will be less, and more stimulating advertising. I suppose
all of us would like to see this come to pass, it would certainly clear away some of the confusion
from advertising's murky picture and make it easier to comprehend" (7). Ads and commercials have
flourished everywhere like a...show more content...
Presumably the most popular aspect for advertising is the first aspect since advertising is all about
using the right statements and pictures that would grasp the customer's attention. It essentially aims
to cause the customer at least look at the article to see a picture or a name of the product, which is
being advertised.
One way to persuade and plunder the customer's attention is to use catchy slogans, characters,
symbols, and icons with which the advertisers use to identify and advertise their products.
Volkswagen has been one of the most famous car companies that have been known to use catchy
slogans and different symbols. For instance, in 1988 Volkswagen made a commercial that generally
says that a car is more precious than diamonds to a girl.
"In the commercial a song titled Everyone's going through changes is played in the background as
a young lady emerges from the household and slams the door. She pulls her ring off and posts it
through the letterbox, then storms down the street ripping off her pearls, slinging a bracelet past
a cat, abandoning her fur coat over a parking meter. Poised over a grating into which she is about to
dispose of her car keys, she has a change of heart as she considers what she'd be throwing away.
Perked up enormously, she drives off in her VW. Super: If only everything in life was as reliable as
a Volkswagen" (Kanner 105).
The
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3. Advertisements Essay
We see advertisements all around us. They are on television, in magazines, on the Internet, and
plastered up on large billboards everywhere. Ads are nothing new. Many individuals have noticed
them all of their lives and have just come to accept them. Advertisers use many subliminal techniques
to get the advertisements to work on consumers. Many people don't realize how effective ads really
are. One example is an advertisement for High Definition Television from Samsung. It appears in an
issue of Entertainment Weekly, a very popular magazine concerning movies, music, books, and other
various media. The magazine would appeal to almost anyone, from a fifteen–year–old movie addict
to a sixty–five–year–old soap opera lover. Therefore the ad...show more content...
In addition to the beautiful looking imagery, the ad also uses some clever words to entice the reader.
Jeffrey Schrank's "The Language of Advertising Claims" explains wonderfully the most common
techniques that advertisers use in their ads. In the advertisement for the High Definition Television by
Samsung, three of Jeffrey Schrank's techniques are used: the "Weasel" claim, the "Unfinished"
claim, and the "Vague" claim.
The claim that is most apparent is the "Weasel" claim. A weasel word is one that appears to be
pretty significant and meaningful but if analyzed further really don't mean much at all (Shrank par.
9). The High Definition Television advertisement claims that it as a flat screen that is "virtually
distortion and glare free" (Entertainment Weekly). The ad doesn't say that the TV has no distortion
or glare. Instead what is says really has no meaning since virtually can be interpreted in many
different ways. The ad does give the impression, though, that the television has no distortion or glare.
Another claim that is used is the "Unfinished" one (Shrank par. 10). An example of that in this
television advertisement is when it says that the picture on these TV's is "bolder, brighter and more
exciting" (Entertainment Weekly). It doesn't, though, say
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4. Ad Analysis Essay examples
Effects of an Ad Advertising is the marketing of an idea in ways that encourages and persuades
audiences to take some sort of action. In most cases, the action would be to buy a product or
service while other are simply to raise awareness. Whatever the case may be, money is poured into
advertising every day. Marketing agencies try various ways to convince people to buy their products
using different persuasion techniques. After first examining an advertisement, one could analyze
how each detail in the ad was specifically designed to affect its audience in a way that convinces
them that they need what is being advertised. One would also be able to notice the values and
important aspects of a culture through its advertisements. For...show more content...
Words like "help," "feel," and "faster," are used in this ad to subtly make readers believe that NyQuil
will cure Mom's illness quickly when, in fact, they really only say that the products might make her
symptoms briefly subside quicker than another indistinct method of treatment. This subtle method of
advertisement is actually very common in all types of ads. Another technique used to attract
attention of audiences is the adorable image of a mother and daughter playing dress up together.
When someone sees this image, they are expected to feel strong, loving emotion for the seemingly
deep mother–daughter connection in the photo. This mode of persuasion, pathos, is used to play on
the emotions of viewers who see this ad. By using pathos in advertising, advertisers are also showing
the main values of a culture. This NyQuil ad illustrates that one major value of American culture is
a strong family bond. The heartfelt image of a mother and daughter cheerfully playing dress up
together, the bold words, "Don't let a cold take away dress up Mommy," and the direct addressing of
"helping Mom," in the descriptions are all contributing to one major ideal. This entire ad is created
on the basis that most Americans place strong value on a deep, loving connection between mothers
and their daughters. In conclusion, various methods of advertising
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5. Essay about The Power of Advertising
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms
have to control consumers all over the world. It is a form of communication that typically attempts
to persuade potential customers to purchase or to consume more of a particular brand of product or
service. Its impacts created on the society throughout the years has been amazing, especially in this
technology age. Influencing people's habits, creating false needs, distorting the values and priorities
of our society with sexism and feminism, advertising has become a poison snake ready to hunt his
prey. However, on the other hand, advertising has had a positive effect as a help of the economy and
society. In the business market, the main and...show more content...
The problem of such purchasing is that the natural satisfaction of needs is replaced by the
artificial. A good example is the marketing of milk products in the Third World. In the 1970s the
multinational food company Nestle advertised powdered milk for babies as an alternative to breast
feeding in countries such as Kenya. The attractiveness of the product was enhanced by the positive
image of development, modernity and technology that businessman projected to mothers. In this
case, however, the results were tragic, because the product required sanitary conditions that were
not available in those times. Therefore, many infants who were fed in this way faced illness and
even death. Far from offering a diversity of choices for the satisfaction of needs, advertisement
offers only one message: "purchase a commodity." Since advertising must create new demand, it
must also continually produce unsatisfied costumers. Those customers are more likely to look for
products to fulfill their happiness, even though they do not reach that point. Mander writes that "the
goal of all advertising is discontent,...an internal scarcity of contentment." Advertising plays on our
fears, insecurities, and anxieties, always reminding us that our lives could be better only if we buy
this or that. The purpose is to make us slaves of commercials, and as slaves, do as they please. This
is the reason for its existences,
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6. Controversial Advertising Essay examples
Introduction
Advertising texts and images seem to be the most visible and ubiquitous icons of consumer society.
The Advertising industry indeed has simultaneously become one of the most powerful and
apparently most uncritical institutions of today as well as this, people seemingly have accepted
billboard advertising as an usual part of their environment. Nevertheless there sometimes develop
certain advertising campaigns undergoing general ideas about what ads are supposed to show and
they hence provoke controversial public debates. So called controversial advertising has often been
claimed to somehow subvert conventional advertising's practice by the audiences, justice, advertisers
, companies, advertising industry's self regulating...show more content...
(Compare Vogel 1997) Subversion in that case characterises an aesthetic act of infiltration, that
indeed redefines certain subsystem–conventions, but that nor threatens the subsystem's existence
neither really concerns the entire order of society.
In order to answer the question, how far advertising can be subversive, I therefore suggest to
differentiate two notions of subversion. Referring to Vogel, I assume subversion as a mainly
aesthetic presumption on its low–level. Considering the notion's political connotation, even on this
stage the aesthetic redevelopment at least has in any way to be able to reflect the own subsystem.
Otherwise it only can be regarded as system's extension. As high–grade subversion I suggest to
assume the recruitment of a subsystem in order to entirely destroy it. In its most extensive
perspective that second meaning includes revolutionary subversion as the intentional destruction of
the entire society.
Since nobody would seriously claim the advertising–industry's contemporary intention was to
destroy capitalist society, the second definition of subversion can be neglected, in order to
investigate, how far controversial advertising campaigns contain subversive potentials. It is hence
necessary to analyse if and how controversial advertising manage to reflect the subsystem of
advertising by challenging its rules and aesthetic conceptions.
Commodifying or
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