1. The future of work
@getfluency

2. The world of work is
changing …

3. Trends
By 2020, 1 in 3 workers
will be working online
Source: Elance

4. Trends
By 2020, 1 in 6 Americans
& 1 in 5 Europeans will be
65+
Many will not retire but start a SME
Source: Intuit, 2020 Report

5. Trends
By 2025, 75% of the global
workforce will be
Millennials
Source: Intuit, 2020 Report

6. Problem
SMEs need digital work
done but don’t have the
budget to hire or have inhouse expertise

7. Existing Solutions
Benefit
for
Client
Benefit for Worker

8. Existing Solutions
• SMEs give poor project briefs on
marketplaces
• Issue of work quality
• Time intensive to manage
workers
• Crowd Labour not designed for
SMEs
• Are competitions fair to
workers?

9. Problem
Youth unemployment
is 5.6 million in
Europe
(63% & 56% in Greece & Spain)

10. But …
Young people have a ‘killer
app’ that SMEs need…
They are ‘digital
natives’

11. Solution
A crowdwork
marketplace
using young
digital talent

12. How it works: learners
Young users upskill and
get certified on the
learning platform

13. Demonstrating Learning

14. “a really
effective
way of
learning”
Sofia

15. Partnerships

16. How it works: clients
Client chooses
from menu of
digital options

17. Job is split into microsized units
& distributed
to workers

19. Team and Advisors
Sinead Mac Manus
CEO and co-founder
Ian Anderson
CTO and co-founder
Xabier Izaguirre
Head of Digital Learning
Edil Samatar
Content & Comms

20. Business Model
Per user fee from youth
partners
Licensing to private sector
training providers
Crowdsourcing platform

21. Market Size: UK
33% of SMBs do not
have a digital presence
2.13 million SMBs want to
digital further
500,000 new SMBs start every
year
Source: Go ON UK

22. Measuring Impact

23. Press

24. Getting Customers
Events
Content and Search
Targeted business events
Guest blogging: Guardian, Huffington Post
Free digital seminars
Targeted ads
Popup events at SME supportive brands with retail
presence e.g. Talk Talk, EE, Lloyds Bank
Press
Partners
Go ON UK
Enterprise Nation
Startup Britian
Use the Fluency / youth / female CEO stories to get
significant coverage in media
Referral & Invite Mechanisms
Affiliate Programme

25. Milestones

26. Vision

27. Raising: £250k*
1.
2.
3.
4.
*£150k SEIS
Expand tech & digital team
Automate the crowdsourcing platform
Sales and marketing
12 to 18 months runway

28. Sinead Mac Manus | CEO and co-founder
sinead@fluency.io
www.fluency.io