The document discusses trends in the future of work, including more people working online by 2020, older workers remaining active in small businesses, and the global workforce being dominated by Millennials by 2025. It proposes a solution of a crowdwork marketplace that connects young digital talent with small and medium enterprises needing digital jobs completed. This marketplace would allow jobs to be split into micro-units and distributed to certified workers, providing defined results for clients and work opportunities for youth unemployment. The startup is seeking £150k in funding to expand its online learning and work platform.

1. The future of work
@getfluency

2. The world of
work is changing
…

3. Trends
By 2020, 1 in 3
workers will be working
online
Source: Elance

4. Trends
By 2020, 1 in 6
Americans & 1 in 5
Europeans will be 65+
Many will not retire but start a SME
Source: Intuit, 2020 Report

5. Trends
By 2025, 75% of the
global workforce will be
Millennials
Source: Intuit, 2020 Report

6. Problem
SMEs need digital
work done but don’t
have the budget to hire
or have in-house
expertise

7. Existing Solutions
Benefit
for
Client
Benefit for Worker

8. Existing Solutions
• SMEs give poor project
briefs on marketplaces
• Issue of work quality
• Time intensive to manage
workers
• Crowd Labour not designed
for SMEs
• Are competitions fair to
workers?

9. Problem
Youth unemployment
is 6.3 million in
Europe
(63% & 56% in Greece & Spain)

10. But …
Young people have a
‘killer app’ that SMEs
need…
They are ‘digital
natives’

11. Solution
A crowdwork
marketplace
using young
digital talent

12. How it works
Young users upskill
and get certified on the
learning platform

13. How it works
Client posts
digital job

14. How it works
Job is split into
microsized units
& distributed to
workers

15. Benefits
• No bidding wars
• No choosing
workers
• Defined and
guaranteed results

16. Market Size
Online work market:
$1billion in 2012
$5billion by 2018
Growing 31% annually

17. Business Model

18. Youth Partnerships
Paid beta pilot with 50
users in January 2014
Roll out with 30,000
users

19. Pipeline

20. Competitive Advantage
We will make hiring
digital expertise online
as easy as buying a
customised t-shirt

21. Vision
The most
trusted
marketplace
for digital work

22. Getting Customers
Events
Content and Search
Targeted business events
Free digital seminars
Popup events at SME supportive brands
with retail presence e.g. Talk Talk, EE,
Lloyds Bank
Guest blogging: Guardian, Huffington Post
Targeted ads
Partners
Go ON UK
Enterprise Nation
Startup Britian
Press
Use the Fluency / youth / female CEO
stories to get significant coverage in media
Referral & Invite Mechanisms
Affiliate Programme

23. Team
Sinead Mac Manus
CEO and co-founder
Ian Anderson
CTO and co-founder
Ahmed Al-Aagem
Youth engagement director
Tim Powell-Jones
Online learning advisor

24. Raising: £150k
1. Hire tech & digital team
2. Expand & automate the platform
3. Sales and marketing

25. “a really
effective
way of
learning”
Sofia

26. Sinead Mac Manus | CEO and co-founder
sinead@fluency.io
www.fluency.io