A mood board focusing on the band "The Family Rain"; but also alternative rock genre and the defining features of this genre.

1. The Family Rain

2. Colour Scheme – within The
Family Rain’s videos a grain is
often used over the image,
this creates a darker more
retro feel
This colour scheme can be
seen within many Alternative
Rock music videos and is
perhaps something to
consider when making our
own

3. Often within the genre of Alternative
Rock there are 2 lines of action, one of
which is the performance aspect of the
band
This usually
involves close-up
shots of the band
members playing
their instruments
and often lip
syncing the lyrics

4. The second line of action often involves
some form of narrative, the story, and
usually relates closely to the lyrics of
the song
Both lines of action are often
featured but usually the narrative
is the most prevalent

5. Often the album covers
and digi-packs focus less
on the band’s “star
image” but on a more
artistic representation,
where as, for example
pop stars often focus on
themselves (see right)