Uneak White's Personal Brand Exploration Presentation
Building Cross Cultural Competence for International Business
1. Building
Cross-Cultural
Competence
Hampden-Turner, C. & Trompenaars, F.
(2000). Building Cross-Cultural
Competence. Yale Professionalism in International Business
Prof. Dr. Hora Tjitra, Tang Wenjie & Zuo Haisu, Zhejiang University
Hangzhou, February 2011
2. Books We Have Read
Business Across Cultures
By
Fons
Trompenaars
and
Peter
Woolliams
Building Cross-cultural Competence
By
Charles
Hampden-‐Turner,
Fons
Trompenaars
Riding The Waves of Culture
By
Charles
Hampden-‐Turner,
Fons
Trompenaars
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
2
3. Prof. Dr. Hora Tjitra - Excellence in Culture, Talent and Change
14
years
in
Germany
7
years
in
China
Born
and
grew
up
in
Indonesia
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
3
4. Prof. Dr. Hora Tjitra - Excellence in Culture, Talent and Change
14
years
in
Germany
Professional activities:
• Academic Teaching and Research, as well as Consulting,
Coaching, Training and Assessment in the area of: 7
years
in
China
- Cross-Cultural Awareness and Communication
- Cross-Cultural Issues in HR Management
- Corporate Learning and Development
- Executive Coaching and Assessment
- Global Leadership Development Program
- Facilitation of Strategic Conference Born
and
grew
up
Large Strategic Change Projects in
Indonesia
-
International and National project references:
• BASF, Siemens, Dupont, Commerzbank, Hugo Boss, SAP,
Barco, GTZ, Telkom Indonesia, etc.
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
3
5. What to Talk Today
3
Rs
Recognize
Respect
Reconcile
3-‐7-‐4
7
Dimensions 4
Corporate
Cultures
universalism
vs
par3cularism Incubator
individualism
vs
communitarianism Guided
Missile
neutral
vs
affec3ve Family
specific
vs
diffuse Eiffel
Tower
achievement
vs
ascrip3on
sequen3al
vs
synchronic
internal
vs
external
control
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
4
6. Recognize, Respect, Reconcile ( )
Wealth
for
effec3ve
Reconcile business
is
created
by
reconciling
culture
Different
culture
orienta3ons
Respect and
views
of
the
world
are
not
right
or
wrong
–
they
are
just
different.
Out
layer
is
what
Middle
layer
refers
Inner
layer,
Recognize people
primarily
to
norm
and
value
the
level
of
associate
with
that
an
organiza3on
unques3oned,
culture holds implicit
culture.
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
5
7. Case Background
• MCC
is
a
very
successful
company
in
the
US.
• OperaEng
in
more
than
20
countries.
• Top
management
is
going
to
apply
a
number
of
policy
principles
over
the
world.
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
6
8. Case Background
• MCC
is
a
very
successful
company
in
the
US.
• OperaEng
in
more
than
20
countries.
• Top
management
is
going
to
apply
a
number
of
policy
principles
over
the
world.
I’ve
never
heard
such
a
crazy
idea.
Dutch
manager
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
6
9. Case Background
• MCC
is
a
very
successful
company
in
the
US.
• OperaEng
in
more
than
20
countries.
• Top
management
is
going
to
apply
a
number
of
policy
principles
over
the
world.
I’ve
never
heard
such
a
crazy
idea.
Dutch
manager
Before
the
Dutch
manager
tried
to
explain
why
the
idea
is
crazy,
the
Italian
manager
walked
out
the
room…
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
6
11. What is individualism-communitarianism?
The
extent
to
which
the
individual
is
self-made
and
the
extent
to
which
the
wider
social system is responsible for personal success
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
8
14. What is specificity-diffuseness?
Lewin’s
circles
Public
space
Private
space
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
10
16. What is sequential-synchronic?
Phenomena
1 Phenomena
3
Time
Phenomena
2
Phenomena
1
Time
Phenomena
2
Phenomena
3
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
12
17. What is internal-external control
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
13
18. What is internal-external control
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
13
19. How is particularism-universalism measured? (1)
You
are
a
passenger
in
a
car
driven
by
a
close
friend.
He
hits
a
pedestrian.
You
know
he
was
going
at
least
35
miles
per
hour
in
an
area
of
the
city
where
the
maximum
speed
allowed
is
20
miles
per
hour.
There
are
no
witnesses.
His
lawyer
says
that
if
you
are
prepared
to
tesEfy
under
oath
( )
that
he
was
only
driving
at
20
miles
per
hour
it
may
save
him
from
serious
consequences.
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
14
20. How is particularism-universalism measured? (2)
Percentage
of
respondents
opEng
for
a
universalist
system
rather
than
a
parEcular
social
group
(answer
c
or
b+e)
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
15
21. How is particularism-universalism measured? (2)
Percentage
of
respondents
opEng
for
a
universalist
system
rather
than
a
parEcular
social
group
(answer
c
or
b+e)
continuum
Linear profile
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
15
22. How is particularism-universalism measured? (3)
Non-linear profile
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
16
23. How is particularism-universalism measured? (3)
b
a
d
Non-linear profile
Universalism
e
c
Particularism
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
16
24. How is particularism-universalism measured? (3)
b
a
d
Non-linear profile
Universalism
e
c
Particularism
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
16
25. Defining Corporate Cultures
“basic
assumpEons”
developed
publicly
and
collecEvely
as
the
group
or
organizaEon
accepted
“meaning”
learns
to
cope
with
its
environment
doing
things
around
here
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
17
26. Corporate Cultures - How It Works in Organisation
• The
general
relaEonships
between
employees
in
the
organizaEon.
• The
verEcal
or
hierarchical
relaEonships
between
employees
and
their
superiors
or
subordinates.
• The
relaEonships
of
employees
in
the
organizaEon
as
a
whole.
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
18
28. 4 Corporate Cultures
Egalitarian
People
oriented Task
oriented
Hierarchical
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
19
29. 4 Corporate Cultures
Incubator Egalitarian
Guided
Missile
•person
oriented •task
orientaEon
•power
of
the
individual •power
of
knowledge
•self-‐realizaEon •commitment
to
tasks
•commitment
to
oneself •management
by
objecEves
•professional
recogniEon •pay
for
performance
People
oriented Task
oriented
Family Eiffel
Tower
•power-‐orientaEon •role-‐orientaEon
•personal
relaEonships •power
of
posiEon
•entrepreneurial •job
descripEon
•affinity •rules
and
procedures
•power
of
person •order
and
predictability
Hierarchical
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
19
30. Transformation
Incubator Egalitarian Guided
Missile
People
oriented Task
oriented
Family Hierarchical Eiffel
Tower
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
20
31. Transformation
Incubator Egalitarian Guided
Missile
People
oriented Task
oriented
Family Hierarchical Eiffel
Tower
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
20
32. Transformation
Incubator Egalitarian Guided
Missile
People
oriented Task
oriented
Family Hierarchical Eiffel
Tower
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
20
33. Transformation
Incubator Egalitarian Guided
Missile
People
oriented Task
oriented
Family Hierarchical Eiffel
Tower
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
20
34. Transformation
Incubator Egalitarian Guided
Missile
People
oriented Task
oriented
Family Hierarchical Eiffel
Tower
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
20
35. Transformation
Incubator Egalitarian Guided
Missile
1
2
4
People
oriented Task
oriented
7 8
5 3
6
Family Hierarchical Eiffel
Tower
Hampden-‐Turner
&
Trompenaars:
Building
Cross-‐Cultural
Competence
20
36. Thank
You
Contact us via …
Mail: hora_t@mac.com
Follow: twitter@htjitra
Website: http://horatjitra.com
Zhejiang
University,
Hangzhou
(China)