The 10 KPIs are;
#1 The Response Rate
#2 The Response Time
#3 Case Closure Rate
#4 Best Performing Executive
#5 Top Complaint Sources
#6 Average Complaints Per Day
#7 Daily, Weekly and Monthly Trend of Complaints
#8 Escalation Rate and Details
#9 Top Problem Areas
#10 Brand Opinion [Trend and Overall]
2. #1 The Response Rate
It matters if you are responding to the maximum complaints possible.
Ideally, it has to be 100%.
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3. #2 The Response Time
Response time for good companies need to be less than an hour.
Best if done within 15 min.
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4. #3 Case Closure Rate
All cases need to be closed. Details for closure need to be
stored for future reference.
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5. #4 Best Performing Executive
Absolutely important to find and reward the best performers.
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6. #5 Top Complaint Sources
Need to know the most important channel for the company, and priorities and trainings
need to happen accordingly. Telecom companies may have more complaints in
Twitter but pharma companies are likely to have more in Medical forums. Need to
understand and monitor this closely.
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7. #6 Average Complaints Per Day
Extremely important for next quarter resource planning.
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8. #7 Daily, Weekly and Monthly
Trend of Complaints
Top priority findings need to be identified and managed accordingly.
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9. #8 Escalation Rate and Details
This gives an insight on how to prepare for a mix of Social Media Service
Executives, Team Leads and Managers.
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10. #9 Top Problem Areas
This gives insights where the training needs to happen; also prepare the
help text for the Social Media Service Agents.
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11. #10 Brand Opinion [Trend and Overall]
Extremely important to show performance on monthly and quarterly reports.
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