KPI’s withinSocial Media Research Sophie Van Neck | Research Manager        Sophie.vanneck@insites.eu        @sophievannec...
Would you say…… “No, thank you” to any of thefollowing? Then raise your hand.
Have 1.000.000 likes on Facebook.Thanks or no thanks?
Activation   Createlevels             Share             Listen
Everybody talking about your ad.Thanks or no thanks?
Contentanalysis
100% happy customers.Thanks or no thanks?
The pot   Unused Socialof gold     Potential
Impact                              The real                              questions.Participants             Content      ...
Impact         Listen to                              have impact.                              Insight in the conversatio...
86%       86%JAN   FEB    MAR         APR   MAY   JUN
Activation
Activation   Inspiration
Longevity   Quality of Life                 Daily life                  impact Healthproblems
81 861
44 themesSentimeter             Success factors              Opportunities             Immediate attention                ...
Sentimeter                           Decision Friends                                  Safety                           Re...
Eating = enjoying lifeHealth problems          Appetite decreases   Chewing                   Altered taste  Swallowing   ...
39.812
25%
Activation   Inspiration   Collaboration
Structural collaboration                          Low        Low                              HighReach                   ...
HighStructural collaboration                           Low                                 All four         High          ...
…………………………………….Social media integration has a     positive impact on       satisfaction and      recommendation.…………………………...
Thanks!          +32 472 418 640          sophie@insites-consulting.com          @sophievanneck          http://be.linkedi...
KPIs within Social Media Research by Sophie Van Neck at STIMA Tweepshow 2012
KPIs within Social Media Research by Sophie Van Neck at STIMA Tweepshow 2012
KPIs within Social Media Research by Sophie Van Neck at STIMA Tweepshow 2012
KPIs within Social Media Research by Sophie Van Neck at STIMA Tweepshow 2012
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KPIs within Social Media Research by Sophie Van Neck at STIMA Tweepshow 2012

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KPIs within Social Media Research presented by Sophie Van Neck at the STIMA Tweepshow 2012

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KPIs within Social Media Research by Sophie Van Neck at STIMA Tweepshow 2012

  1. 1. KPI’s withinSocial Media Research Sophie Van Neck | Research Manager Sophie.vanneck@insites.eu @sophievanneck http://be.linkedin.com/in/sophievanneck
  2. 2. Would you say…… “No, thank you” to any of thefollowing? Then raise your hand.
  3. 3. Have 1.000.000 likes on Facebook.Thanks or no thanks?
  4. 4. Activation Createlevels Share Listen
  5. 5. Everybody talking about your ad.Thanks or no thanks?
  6. 6. Contentanalysis
  7. 7. 100% happy customers.Thanks or no thanks?
  8. 8. The pot Unused Socialof gold Potential
  9. 9. Impact The real questions.Participants Content Action Drivers
  10. 10. Impact Listen to have impact. Insight in the conversations about your brand helps you to turn them into growth.Participants Content Action Drivers
  11. 11. 86% 86%JAN FEB MAR APR MAY JUN
  12. 12. Activation
  13. 13. Activation Inspiration
  14. 14. Longevity Quality of Life Daily life impact Healthproblems
  15. 15. 81 861
  16. 16. 44 themesSentimeter Success factors Opportunities Immediate attention Buzz volume
  17. 17. Sentimeter Decision Friends Safety Religion Active Eating Diagnosis Transport professional Dog Clothes Housing Personal Payment care Law Identity Treatment Guilt Telephone call Buzz volume
  18. 18. Eating = enjoying lifeHealth problems Appetite decreases Chewing Altered taste Swallowing Discover
  19. 19. 39.812
  20. 20. 25%
  21. 21. Activation Inspiration Collaboration
  22. 22. Structural collaboration Low Low HighReach High
  23. 23. HighStructural collaboration Low All four High quadrants have value Low Reach
  24. 24. …………………………………….Social media integration has a positive impact on satisfaction and recommendation.…………………………………….
  25. 25. Thanks! +32 472 418 640 sophie@insites-consulting.com @sophievanneck http://be.linkedin.com/in/sophievanneck

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