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D a ta s o u rc e s Social media News outlets Company database Public and private databases Company website Process machine Entity identifier and resolution Distributed storage Marketing visualization Exploration u sa g e Insighting Reveals data Running head: CRM 1 CRM 4 Implementation of CRM at Nike, Inc. Name Institutional Affiliations Introduction Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Customer Relationship Management can be defined as the practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers (Petersoen, 2009). Implementation of Customer Relationship Management strategies has always been a difficult task for many organizations. Problem Statement Customers are very vital to the success of any business organization. With the increased competition, customers will be ready to shift their loyalty to another business organization if their current organization is to proving satisfying services. Easy of alternative has come with its own consequences. This therefore, necessitates that companies ensure that they get as much information as possible about their customers to enable them provide such people with exactly what they would wish for. This paper will be using the information provided in the diagram will develop a business case for implementation of Customer Relationship Management (CRM) in regards to Nike, Inc. Analysis of the Situation The situation is that the company have very few loyal customers as their customers often try other brands from other companies. This means that the current company brands and services delivery might not be satisfying to such clients. The company will therefore, gather relevant information on their current clients and potential clients to ensure through various channels such as social media, company database, and private and public databases. This information will then be condensed to find specific expectations of customers with regards to the brands and services of the company. Risks and Rewards The risks that are involved is the fact that sometimes the preference of a customer has changed and this is yet to be reflected in the various sources of data such as social media and company database. Therefore, the company end up with the wrong information about their customers and potential customers. The rewards are that the company will be able to markets itself according to the needs and expectations of their customers thus increasing customer loyalty. Another will reward will be the fact that the company revenues will rise as more customers will be able to find the services and brands of the company more satisfying that before. Cost-benefit .

Education

Entity identifier
and resolution
Distributed
storage
Marketing
visualization
Exploration
u
sa
g
e
Insighting
Reveals
data
Running head: CRM 1
CRM 4
Implementation of CRM at Nike, Inc.
Name

Institutional Affiliations
Introduction
Nike, Inc. is an American multinational corporation that is
engaged in the design, development, manufacturing, and
worldwide marketing and sales of footwear, apparel, equipment,
accessories, and services. Customer Relationship Management
can be defined as the practices, strategies and technologies that
companies use to manage and analyze customer interactions and
data throughout the customer lifecycle, with the goal of
improving business relationships with customers (Petersoen,
2009). Implementation of Customer Relationship Management
strategies has always been a difficult task for many
organizations.
Problem Statement
Customers are very vital to the success of any business
organization. With the increased competition, customers will be
ready to shift their loyalty to another business organization if
their current organization is to proving satisfying services. Easy
of alternative has come with its own consequences. This
therefore, necessitates that companies ensure that they get as
much information as possible about their customers to enable
them provide such people with exactly what they would wish
for. This paper will be using the information provided in the
diagram will develop a business case for implementation of
Customer Relationship Management (CRM) in regards to Nike,
Inc.
Analysis of the Situation
The situation is that the company have very few loyal customers

as their customers often try other brands from other companies.
This means that the current company brands and services
delivery might not be satisfying to such clients. The company
will therefore, gather relevant information on their current
clients and potential clients to ensure through various channels
such as social media, company database, and private and public
databases. This information will then be condensed to find
specific expectations of customers with regards to the brands
and services of the company.
Risks and Rewards
The risks that are involved is the fact that sometimes the
preference of a customer has changed and this is yet to be
reflected in the various sources of data such as social media and
company database. Therefore, the company end up with the
wrong information about their customers and potential
customers. The rewards are that the company will be able to
markets itself according to the needs and expectations of their
customers thus increasing customer loyalty. Another will reward
will be the fact that the company revenues will rise as more
customers will be able to find the services and brands of the
company more satisfying that before.
Cost-benefit and return on investment analysis
The cost of doing such a research is not expensive compared to
the long time returns and new customers will be expected and
even the old customers will rebuild their loyalty to the company
brands. This will lead to increase in revenues and therefore,
growth of the company. This means that the benefits will
outweigh the costs and therefore, that is a good investment for a
company like Nike, which wants to create customer loyalty to
its products.
Recommendations
1. That the customer relationship strategies should be reviewed
on a periodic basis and customer preferences change from time
to time.
2. The company should increase its marketing activities to help
create more awareness about their products and brands.

References
Petersoen, G. (2009). Customer Relationship Management. New
York City: Wiley Publishers.

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