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ReMix Keynote (Vienna, Austria)

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This is my keynote presentation delivered at the ReMIX conference in Vienna, Austria on Oct 1st 2009. The goal of the presentation is to explore the software development lifecycle through the eyes of a designer, developer, and architect.

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ReMix Keynote (Vienna, Austria)

  1. 1. {Welcome} See the light Life Through the Eyes of a Designer, Developer, and Architect Simon Guest http://simonguest.com October 1, 2009 Vienna
  2. 2. A Story About Hats SEE THE LIGHT • Asked to “Wear Many Hats” in my Career • Infrastructure • Network • Security • Developer • Architect • Consultant • …
  3. 3. A Story About Hats SEE THE LIGHT • Project and Organization Size • Smaller tend to have multiple hats • Larger tend to have single responsibilities • How about Austria? • 28,000 small and medium organizations in ICT* * Source: ITB Europe (http://www.itbeurope.org/86.html)
  4. 4. A Story About Hats SEE THE LIGHT • One of Three “Hats” • Designer • Developer • Architect • Audience Poll
  5. 5. A Story About Hats SEE THE LIGHT • Roles Coming Closer Together • Technology and Tools • Economic Climate • Race to Market
  6. 6. Goal of this Talk SEE THE LIGHT • Development Lifecycle • Designer, Developer, and Architect • Investments in Each Area • Current and new products • Set the Scene for Today • Introduce the breakout sessions
  7. 7. Goal of this Talk SEE THE LIGHT • A “Vision from the CIO” • A new customer management system in the cloud • The Designer, Developer, and Architect • What role is each going to play? • What does each role care about the most? • What technology exists to help each role?
  8. 8. The Role of the Designer SEE THE LIGHT • What Does a Designer Care About? • Being part of the team, and the development process • Having a set of tools specific to their skill set, without exclusively relying on a developer • Being able to design and prototype conceptual ideas
  9. 9. The Role of the Designer SEE THE LIGHT • We Don’t Do Enough Prototyping! • Static presentations, shown to management • Few re-usable design assets • Often very different to what gets delivered
  10. 10. The Role of the Designer SEE THE LIGHT • High Fidelity Prototype – Great for board reviews – Looks close to finished product • But… – User’s won’t give you much feedback
  11. 11. The Role of the Designer SEE THE LIGHT • Low Fidelity Prototype – Great for user feedback – Users feel much more comfortable in sharing ideas • But… – Handing this off to developers is likely to cause communication issues
  12. 12. The Role of the Designer SEE THE LIGHT • What If…? – Emulate a low fidelity style… – Collect user feedback… – And make transition to developers a breeze…
  13. 13. SEE THE LIGHT Demo: SketchFlow
  14. 14. The Role of the Designer SEE THE LIGHT • The Expression Family – Blend: RIA design for WPF and Silverlight – Web: Standards based web design and editing – Encoder: Video workflow encoder – Design: Vector graphics design for blend and web
  15. 15. The Role of the Designer SEE THE LIGHT • Today’s Sessions – SketchFlow (From Concept to Production) • Arturo Toledo, 10:45 in the Web Design and UX Track – Discovering Expression Blend 3 • Arturo Toledo, 14:00 in the Web Design and UX Track – Expression Blend 3 for Developers • Adam Kinney, 14:00 in the Web Developer Track – Surface and NUI • August de los Reyes, 12:45 in the Web Design and UX Track – Future of UX • August de los Reyes, 15:30 in the Web Design and UX Track
  16. 16. The Role of the Developer SEE THE LIGHT • What Does a Developer Care About? • Working with the designer, having equal ownership • Using the full potential of the technology • Being as productive as possible, and not having to write/re- write plumbing code
  17. 17. The Role of the Developer SEE THE LIGHT • Plumbing Code Today Presentation Application Web Tier Model Database
  18. 18. The Role of the Developer SEE THE LIGHT • Plumbing Code Today Presentation Application “Plumbing” Proxy Generation Data Validation Authentication Web Tier “Plumbing” Model Database
  19. 19. The Role of the Developer SEE THE LIGHT • What If…? – Remove this effort for Rich Internet Applications… – Handle proxy generation, data validation, authentication… – Integrate with the tools developers use today…
  20. 20. SEE THE LIGHT Demo: .NET RIA Services
  21. 21. The Role of the Developer SEE THE LIGHT • New Silverlight 3.0 Features • Support for High Quality Audio and Video, including H.264 • Improved Fundamentals, including Perspective 3D • Out of Browser experience, for both PC and Mac
  22. 22. The Role of the Developer SEE THE LIGHT • Today’s Sessions – What’s new in Silverlight 3.0 • 10:45 – 11:45, Brad Abrams in the Web Developer Track – Building Amazing Business Centric Applications • 12:45 – 13:45, Brad Abrams in the Web Developer Track – ASP.NET MVC • 15:30 – 16:30, Mario Szpuszta in the Web Developer Track
  23. 23. The Role of the Architect SEE THE LIGHT • What Does an Architect Care About? • Being connected with business needs • Working with designers and developers, without being in an ivory tower • Staying ahead of the technology curve
  24. 24. The Role of the Architect SEE THE LIGHT • Moving Applications and Data to the Cloud • At MIX 2008 we announced SSDS – SQL Server Data Services • Highly scalable, using key/value pairs, abstracted underlying scalable SQL Server implementation • …but it’s not what people wanted!
  25. 25. The Role of the Architect SEE THE LIGHT • “This is how we access data on premises…” Data TDS (Tabular Data Stream) Client SQL Server
  26. 26. The Role of the Architect SEE THE LIGHT • “…this is what I want to do in the cloud!” Data TDS (Tabular Data Stream) Client SQL Server
  27. 27. SEE THE LIGHT Demo: SQL Azure
  28. 28. The Role of the Architect SEE THE LIGHT • Cloud Offers Different Types of Services • “Custom” applications and services • “Finished” applications and services
  29. 29. The Role of the Architect SEE THE LIGHT • Today’s Sessions – Developing with Bing Maps for Enterprise • 10:45 – 11:45, Johannes Kebeck in the Bing Maps Track – Partner Showcases • 12:45 – 13:45 and 15:30 – 16:30 in the Bing Maps Track
  30. 30. What Did We See? SEE THE LIGHT • Designer – Building a Conceptual Design using Expression Blend/SketchFlow • Developer – Being more productive using .NET RIA Services • Architect – Moving data to the cloud using SQL Azure • All Roles Working Together – Delivering to the CIO in less than 60 minutes!
  31. 31. What Did We See? SEE THE LIGHT • Microsoft WebsiteSpark – Professional Web Developers and Designers • Software • Hosting offer • Support and training • Visibility – More info • Today @ Microsoft booth • www.microsoft.com/austria/websitespark • katja.piwerka@microsoft.com
  32. 32. What Did We See? SEE THE LIGHT • Takeaways – Ask yourself, “What hat am I wearing?” – Learn how new wave of technology can help each role – Enjoy the rest of the day!
  33. 33. SEE THE LIGHT simon.guest@microsoft.com http://simonguest.com © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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