SimilarWeb eCommerce experts reveal the marketing strategies behind e-commerce industry leaders in the U.S.
Learn how to:
* Reveal key industry influencers and partners
* Poach traffic from your competitors
* Discover consumer trends
* Understand user behavior in the mobile and app world
[Webinar] Outmaneuver your E-commerce Competition with Data
1. 1
Uncovering Data Driven Strategies
for E-Commerce Marketing US
@SimilarWeb
We will be starting at 12:00 pm GMT.
Use the Question Pane in GoToWebinar to Ask Questions
or email us at: similarwebinars@simialrweb.com
2. Natasha Mosher Thought Leadership Marketing Manager
Ariel Rosenstein Sr. Marketing Director
4. Our Data
Over 5B events/day
(60k events per second)
8 PhDs,
100 Engineers
and Big Data experts
Insights on 200M
Websites
& 5M mobile apps
Cleaning,
Categorizing & processing
Machine-Learning &
Prediction Algorithms
International Panel
Crawling
ISP Data
Learning Set
Granular Global Multi-Device
5. Agenda
• Discover who are your competitors
• Spot trends and seasonality in your industry
• Reveal where your audience is online
• Learn how to poach traffic through paid and organic search
• Optimize your Mobile strategy
• How to best reach your audience with Mobile Apps
7. Get a Bird’s Eye View of the Market
SimilarWeb > Industry Analysis > Shopping > Overview > US > Jun – Aug 2016
8. Identify the Leaders on Mobile & Desktop
SimilarWeb > Industry Analysis > Shopping > Overview > Top Sites > Shopping > USA > Aug 2016
US Top 10 Desktop Sites
Shopping
US Top 10 Mobile Web Sites
Shopping
Industry Analyzed: Shopping
10. Company Analyzed:
Discover Your Competitors: Similar Sites
Use this list to create your
own top down view of
the industry.
SimilarWeb > Website Analysis > Asos.com > Competitors > Similar Sites > US > Jun – Aug 2016
Similar Sites | Asos.com
11. SimilarWeb > Website Analysis > Asos.com > Competitors > Keyword Competitors > US > Jun – Aug 2016
Company Analyzed:
Discover Your Competitors: Paid & Organic Search
Use this list to create your own top
down view of the industry.
Organic
Competitors
Paid
Competitors
12. Company Analyzed:
Discover Your Competitors: Customer Behavior
Use this list to create your
own top down
view of the industry.
SimilarWeb > Website Analysis > Asos.com > Website Audience > Audience Interests > Shopping > Clothing > US > Jun – Aug 2016
Audience Interests | Asos.com
13. Company Analyzed:
Track How You Fare in Your Own Unique Ecosystem
See where you stand compared
to other industry leaders in terms
of traffic share and engagement.
Industry Analyzed: Shopping Clothing
Industry Analyzed: Custom Clothing
SimilarWeb > Industry Analysis > Custom Category “Clothing” > Top Websites > US > Jun – Aug 2016
Industry Benchmarks
Top Websites | Custom Clothing Category
15. SimilarWeb > Industry Analysis > Shopping > Custom Category “Clothing” > Traffic Sources > April 2016 – June 2016 > US
Industry Analyzed: Shopping Clothing
Industry Analyzed: Shopping Clothing / Wedding
Find Your Biggest Opportunity Based on Audience Size
Wedding Industry Traffic Sources
Insight:
Search drives more
traffic in the Wedding
industry than Brands
Clothing Traffic Sources
Insight:
Organic & Referrals
account for almost 50%
of all traffic
16. Referral Traffic DisplayPaid SearchOrganic Search Social
Find Opportunities Across Channels
Industry Analyzed: Shopping Clothing
Industry Analyzed: Custom > Clothing
SimilarWeb > Industry Analysis > Shopping > Custom Category “Clothing” > Traffic Sources > May 2016 – Jul 2016 > US
17. Benchmark Against the Competition
Companies Analyzed:
SimilarWeb > Website Analysis > Traffic Sources > Overview > Shopstyle.com vs Lyst.com > US > May – July 2016
19. Optimize for Peak Shopping Days
SimilarWeb > Website Analysis > Gap.com > Traffic Sources > Overview > US > May – Aug 2016
Memorial Day
Company Analyzed:
20. Organic Search
Top Trending Keywords
SimilarWeb > Industry Analysis > Shopping > Custom Category “ Clothing” > Top Keywords > Jun – Aug 2016 > US
Industry Analyzed: Custom Category Clothing
Image Search
Top Trending Keywords
Spot Trends in the Industry
Find new ideas for SEO content,
marketing campaigns and products
22. Company Analyzed:
Enrich Your PPC Campaigns with Competitors’
Misspelled Domains
SimilarWeb > Website Analysis > Abercrombie.com > Traffic Sources > Search > US > July – Aug 2016
Top Keywords | Abercrombie.com
23. How Competitive is the Market?
Industry Analyzed: Shopping Clothing
Industry Analyzed: Custom Clothing
Insight:
High % of paid traffic indicates
high competition
Top
Organic Search Sites
“Clothing”
Top
Paid Search Sites
“Clothing”
SimilarWeb > Industry Analysis > Shopping > Custom Category “Clothing” > Traffic Sources > April 2016 – June 2016 > US
24. SimilarWeb > Website Analysis > Llbean.com > Traffic Sources > Search > Search Ads > May – July 2016 > US
Company Analyzed:
Inform Your PPC Campaigns
10 Ten Paid Keywords | Llbean.com
Search Ads | Llbean.com
25. Source: SimilarWeb > Website Analysis > Walmart.com vs Target > Traffic Sources > Search > Paid > July – Aug 2016 > US
Company Analyzed:
Insight:
Walmarts longtail
keyword strategy is
outdoing that of Target
Paid Search Traffic Share | Walmart.com vs. Target.com
Track your PPC Share Against your Competitors
26. SimilarWeb > Website Analysis > Walmart.com > Traffic Sources > Search > July 26 – Aug 22 2016 > US
Company Analyzed:
Plan Your Organic Long Tail Keyword Strategy
27. Define Your SEO & Content Strategy
SimilarWeb > Website Analysis > Macys vs Nordstrom > Traffic Sources > Search > “dress” > US > Aug 2016
Companies Analyzed:
Organic Search Traffic “Dress”
Search Traffic Share
Macys.com vs Nordstrom.com
28. Uncover Other Forms
of Search that are Less
Competitive
SimilarWeb > Industry Analysis > Shopping > Clothing > Top Keywords > May 2016 – Jul 2016 > US
Industry Analyzed: Shopping Clothing
Industry Analyzed: Shopping Clothing
29. 29
Regular Search Is Not All That Matters
Image Search
Regular Search
SimilarWeb > Website Analysis > Shop.Nordstrom.com vs. Lyst.com > Traffic Sources > Search > USA > April 2016 – June 2016
Insight:
Using Image Search Lyst.com
has managed to poach traffic
share away from
Nordstrom.com
Companies Analyzed:
31. Find Potential Publishers
Understand how your audience surfs the web
Company Analyzed:
SimilarWeb > Website Analysis > Audience Interests > Footlocker.com > US > August 2015 to July 2016
Audience Interests “News & Media”
Footlocker.com
32. Qualify the Best Affiliates &
Partner Sites
Companies Analyzed:
SimilarWeb > Website Analysis > Referrals > Footlocker.com vs FinishLine.com > US > August 2015 to July 2016
Insight:
In May 2016 Slickdeals
accounted for 29% of referral
traffic
Insight:
Finishline referral traffic doubled
from April to May 2016
Referral Traffic Share | April 2016
Referral Traffic Share | May 2016
Referral Traffic Share | Footlocker.com vs Finishline.com
34. Increase Your Social Traffic
Insight: From May to June
Shopstyle increased its
traffic from Social
Companies Analyzed:
SimilarWeb > Website Analysis > Shopstyle.com vs Lyst.com > Traffic Sources > Display > Publishers > Feb – July 2016
Social Traffic | April – May 2016
Social Traffic | May – June 2016
Social Traffic | Shopstyle.com vs Lyst.com
35. Is Your Message Competitive?
SimilarWeb > Website Analysis > Shopstyle.com > Traffic Sources > Display Advertising > Ad Creative > June – Aug 2016 > US
Company Analyzed:
Display Ads | Shopstyle.com
36. Is Your Brand Where it Needs to Be?
Companies Analyzed:
SimilarWeb > Website Analysis > Shopstyle.com vs Lyst.com > Traffic Sources > Display > Publishers > Aug 2015 – Jul 2016 > US
Display Publishers | Shoptsyle.com vs Lyst.com
38. Grow Your Market Abroad
SimilarWeb > Website Analysis > Asos.com vs Next.co.uk vs Castro.com > Traffic Sources > Referrals > January – June 2014 > Israel
Before Entering the Israeli Market
Referral Traffic | Asos.com vs Next.co.uk vs Castro.com
After Entering the Israeli Market
Companies Analyzed:
40. :SimilarWeb > Website Analysis > Bestbuy.com > Traffic Sources > Overview > Aug 2015 – July 2016 > US
Company Analyzed:
Mobile Web User Traffic & Engagement
43. Mobile Referral Categories
Bestbuy.com vs Newegg.com
SimilarWeb > Website Analysis > Bestbuy.com vs Bhphoto.com> Traffic Sources > > Referrals > Aug 2015 – July 2016 > US
Discover The Best Partners For Mobile
Companies Analyzed:
45. SimilarWeb > App Category Analysis > > Category Analysis > Leaderboard > Shopping > March 2016 > Aug 2016 > US
App Category Analyzed: Shopping
Mobile Apps are Competitive
Top Google Play apps in United States | Shopping | Top Free
46. Reach Customers Through Their App Interests
Source: SimilarWeb > App Analysis > Audience Interests > Asos App > US > March – Aug 2016
Company Analyzed:
Audience Interests | Asos App
47. Target the Best Time to Reach Customers on Apps
Source: SimilarWeb > App Analysis > Asos.com > App Engagement > Usage Patterns > March – Aug 2016 > US
Company Analyzed:
Insight:
Asos customers are most likely to
use the app in the evening at
10pm
Insight:
Asos customers are shopping
for clothes most midweek on
Wednesday
App Usage Patterns| Asos App
48. App Store Optimization (ASO)
Source: SimilarWeb > App Category Analysis > Top Keywords > Shopping > March 2016 > Aug 2016 > US
App Category Analyzed: Shopping
App Top Keywords |Shopping