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Gomel, trade center Secret
1. Large Regional
Trade Center Sale
Object Value: 44,285,850$, excluding VAT
Cost per square meter: 1,500$ excluding VAT
2. The Investor is offered the opportunity
to purchase a large regional Trade Center.
- “Secret” is the largest Trade Center in Gomel, which is the second biggest
city in Belarus with population of over 530,000 people.
- GBA of the Trade Center is 30,000 square meters, GLA – 15,108 square
meters.
- The Trade Center was built in 2008.
- The building is beneficially situated in the very center of the city, which
guarantees attendance of around 350,000 people per month.
- It has well-developed infrastructure, including a two-storied parking lot for
300 spaces.
- The plans of the Trade Center’s further development include expanding the
entertainment area. The 2018-2019 plan outlines the opening of a cinema, a
food court and a major grocery store.
General Information
3. Factors of Investment Attractiveness
The Object is a large Trade Center in the middle of Gomel
with a wide pool of lessees and plans of development
Unique Location Wide Pool of Lessees Plans of
Development
- The Object is located in a
developed trade area in the
very center of Gomel. All the
key infrastructure buildings of
Gomel are located within 2
kilometers of the Object.
- The monthly attendance of the
trade center is 350,000 people
with over 20,500 cars passing
by each day.
- The company has a wide pool of
lessees representing famous
fashion brands (including LC
Waikiki, DeFacto, Colin`s, ТВОЕ,
Oodji), sporting goods stores
(Sportmaster), footwear (Kari,
Ecco, Меgаtоp, Belwest),
domestic appliences (Electrosila),
children’s goods (Kari Kids).
- The well-balances lessees’ line-
up, 40% of whom are unique for
Gomel, guarantee a very small
percentage of vacancies (less than
3%) notwithstanding the relatively
high rent among the trade centers
of Gomel.
- The company is planning to
open a food court in 2018.
- Opening a brand café and a
major grocery store in the
foreseeable future is also
currently being considered.
4. Object’s Location
The Trade Center is located in the very center of Gomel
and has great transport accessibility and attendance.
- The Object can be reached via 52 public
transport routes.
- The trade center is in close proximity to the
central city market, the daily attendance of
which is 20,000 people.
- The monthly attendance of the Trade Center is
350,000 people, which is provided by its
proximity to the central streets of the city
(Lenina Avenue, Sovietskaya Street and Pobedy
Street) as well as two other key infrastructure
objects: the railway station and the bus station.
1
2
3
4
5
1
2
3
4
5
- Central
Railway Station
- Central
Railway Station
- Central Bus
Station
- “Secret”
Trade Center
- City University
5. Object’s characteristics
Leased Spaces by Goods’ Categories,
2018 (%)
еда
1 %
фитнес
4 %хобби
4 %
развлеч.
8 %
ювелирные
1 %для дома
2 %
ыт. техника
6 %
мобильные
2 %
спорт
14 %
косметика
1 %белье
2 %
детское
7 %
обувь
13 %
одежда
36 %
- The public catering share is
expected to increase in 2018
in connection with the
launch of a food court
- The Top 10 lessees occupy
59% of the GLA
- 68% GLA are rented by
famous brands
7.
2. Ways of Increasing the food
and entertainment share
1. Ways of developing
the “lifestyle”
concept
Object’s Location
The Plans of the Object’s development include further strengthening of the “lifestyle”
concept, as well as increasing the share of the food and entertainment operators.
3. Ways of growing the Trade
Center’s efficiency
- The Object’s Concept includes
increasing the entertainment
part and improving the design
and décor.
- Increasing the number of stable
lessees that adhere to an
efficient business model and
agree with the Trade Center’s
Concept.
- Strengthening the Trade
Center’s competitive
advantages through increasing
the attendance and conversion
of the traffic in to the lessees’
sales.
- In 2018-2019, the company is
planning to open a food court.
- The possibility of
strengthening the Trade
Center’s entraining function is
currently also being
considered.
- Decrease the cost of the Trade
Center’s maintenance though
using energy-efficient systems.
- Optimize the planning process in
order to increase the leasable
space and minimize the number
of unusable areas.
8. Best Regards,
Alexander Kozich,
Real Estate Department
Group of companies "NP-Service"
Tel + 375-44-530-29-59.
st. Matusevicha, 20, 220082, Minsk, Belarus
e-mail: a_kozich@nps.by
www.np-service.by