4. Does Your Message Go the Distance?
Are you getting the results you want?
5. Does Your Message Go the Distance?
Are you getting the results you want?
Increase your “message mileage”
6. Does Your Message Go the Distance?
Are you getting the results you want?
Increase your “message mileage”
Compelling & effective
7. Does Your Message Go the Distance?
Are you getting the results you want?
Increase your “message mileage”
Compelling & effective
20 Tips – writing, print design, Web design
& photography
8. Does Your Message Go the Distance?
Are you getting the results you want?
Increase your “message mileage”
Compelling & effective
20 Tips – writing, print design, Web design
& photography
Make your audience want to take action!
12. Increase Your Message Mileage
Writing
1. Make it skimmable.
2. Give headlines impact.
13. Increase Your Message Mileage
Writing
1. Make it skimmable.
2. Give headlines impact.
3. Tune into WIIFM.
14. Increase Your Message Mileage
Writing
1. Make it skimmable.
2. Give headlines impact.
3. Tune into WIIFM.
4. Know what you want to happen next.
15. Increase Your Message Mileage
Writing
1. Make it skimmable.
2. Give headlines impact.
3. Tune into WIIFM.
4. Know what you want to happen next.
5. Tie your message back to your mission.
18. Increase Your Message Mileage
Print Design
1. Use one logo consistently for all media.
19. Increase Your Message Mileage
Print Design
1. Use one logo consistently for all media.
2. Keep your logo in proportion.
20. Increase Your Message Mileage
Print Design
1. Use one logo consistently for all media.
2. Keep your logo in proportion.
3. Always include contact info on everything!
21. Increase Your Message Mileage
Print Design
1. Use one logo consistently for all media.
2. Keep your logo in proportion.
3. Always include contact info on everything!
4. Limit fonts to two font families.
22. Increase Your Message Mileage
Print Design
1. Use one logo consistently for all media.
2. Keep your logo in proportion.
3. Always include contact info on everything!
4. Limit fonts to two font families.
5. Have two organizational colors.
26. Increase Your Message Mileage
Web Design
1. Content is king.
2. Develop your site with search engines
in mind.
27. Increase Your Message Mileage
Web Design
1. Content is king.
2. Develop your site with search engines
in mind.
3. Make it easy for your audience to find
what they need.
28. Increase Your Message Mileage
Web Design
1. Content is king.
2. Develop your site with search engines
in mind.
3. Make it easy for your audience to find
what they need.
4. Avoid pop-ups and distracting features.
29. Increase Your Message Mileage
Web Design
1. Content is king.
2. Develop your site with search engines
in mind.
3. Make it easy for your audience to find
what they need.
4. Avoid pop-ups and distracting features.
5. Jump into social media!
33. Increase Your Message Mileage
Photography
1. Don’t use flash—unless necessary!
2. Use the Rule of Thirds.
34. Increase Your Message Mileage
Photography
1. Don’t use flash—unless necessary!
2. Use the Rule of Thirds.
3. Try a unique perspective.
35. Increase Your Message Mileage
Photography
1. Don’t use flash—unless necessary!
2. Use the Rule of Thirds.
3. Try a unique perspective.
4. Get in close.
36. Increase Your Message Mileage
Photography
1. Don’t use flash—unless necessary!
2. Use the Rule of Thirds.
3. Try a unique perspective.
4. Get in close.
5. Take lots of shots!
39. Congratulations!
Help your message go the extra mile
Put your organization in the lead
40. Congratulations!
Help your message go the extra mile
Put your organization in the lead
Start getting the results you want!
41. Congratulations!
Help your message go the extra mile
Put your organization in the lead
Start getting the results you want!
FREE project estimate
42. Congratulations!
Help your message go the extra mile
Put your organization in the lead
Start getting the results you want!
FREE project estimate
Contact us
43. Congratulations!
Help your message go the extra mile
Put your organization in the lead
Start getting the results you want!
FREE project estimate
Contact us
theHive@pollinatechicago.com
44. Congratulations!
Help your message go the extra mile
Put your organization in the lead
Start getting the results you want!
FREE project estimate
Contact us
theHive@pollinatechicago.com
www.pollinatechicago.com